If ever there was a company to admire Ramseys would be it, 12 Aug 2008
Marketing Judo is something most small businesses could do with. How do you fancy striking up relationships that will being in loads of positive press and cost you nearly next to nothing? Well that is marketing judo!

The book is very easy to read and digest and I read the book in 3 days (pausing to do other things of course). Clearly these guys know what they are talking about.

An inspiring book I can recommend for those looking for something a bit more than just an autobiography. Practical and punchy this book is worth every penny.

Makes you see your business differently, 26 Jan 2005
We are a start-up team in retail. Having seen a Richardson live presentation of Marketing Judo we changed our thinking. His, and Barnes', approach really does show you how to establish and then exploit a niche for yourself. Sure the judo thing is just a neat metaphor but the ideas behind it are truly inspirational. This book is an essential purchase for all start-up businesses, especially those in leisure and retail.

Good stuff indeed.

Marketing Judo - it worked for BUPA Hospital Washington!, 04 May 2004
This is an excellent book full of practical wisdom for marketing a business on a small budget. These guys really talk from experience, having started small with one Harry Ramsden's restaurant in Yorkshire, and building it into a worldwide group.

At times they were short of big budgets, so learned to use Marketing Judo - using the strengths of competitors, doing the unexpected, and working with partners, to build their business profitably.

There are lots of examples of how to get amazing publicity without spending huge amounts, but this book is about much more than just that. There are some great bits about how you need the right culture and product from the bottom up before you can begin to just promote something that's flawed in the first place.

And it can work in big organisations too. BUPA Hospital Washington operates near Newcastle, and is a new small hospital competing against an established larger competitor. Using similar techniques to those explored in Marketing Judo, we've doubled awareness of our hospital in Newcastle, and grown our patient numbers from Newcastle by 30%.

Although the book is most relevant to the restaurant business the authors know so well, it can be applied easily in any service sector.

An entertaining, educational and valuable read - highly recommended!

Down to earth, 25 Apr 2004
What a refreshing change to read something practical and really helpful toa start up business. It only took me two hours to read and gave me lots ofnew ideas. Probably not right for self important academic pompous socalled professionals.

Throw this one away, 16 Mar 2004
One thin metaphor about marketing being like judo won't sustain even a short book like this. It should have been much better - the authors have a terrific track record in turning around Harry Ramsden's. Maybe a straight telling of that business story would have been more insightful and interesting.

If ever there was a company to admire Ramseys would be it, 12 Aug 2008
Marketing Judo is something most small businesses could do with. How do you fancy striking up relationships that will being in loads of positive press and cost you nearly next to nothing? Well that is marketing judo!

The book is very easy to read and digest and I read the book in 3 days (pausing to do other things of course). Clearly these guys know what they are talking about.

An inspiring book I can recommend for those looking for something a bit more than just an autobiography. Practical and punchy this book is worth every penny.

Makes you see your business differently, 26 Jan 2005
We are a start-up team in retail. Having seen a Richardson live presentation of Marketing Judo we changed our thinking. His, and Barnes', approach really does show you how to establish and then exploit a niche for yourself. Sure the judo thing is just a neat metaphor but the ideas behind it are truly inspirational. This book is an essential purchase for all start-up businesses, especially those in leisure and retail.

Good stuff indeed.

Marketing Judo - it worked for BUPA Hospital Washington!, 04 May 2004
This is an excellent book full of practical wisdom for marketing a business on a small budget. These guys really talk from experience, having started small with one Harry Ramsden's restaurant in Yorkshire, and building it into a worldwide group.

At times they were short of big budgets, so learned to use Marketing Judo - using the strengths of competitors, doing the unexpected, and working with partners, to build their business profitably.

There are lots of examples of how to get amazing publicity without spending huge amounts, but this book is about much more than just that. There are some great bits about how you need the right culture and product from the bottom up before you can begin to just promote something that's flawed in the first place.

And it can work in big organisations too. BUPA Hospital Washington operates near Newcastle, and is a new small hospital competing against an established larger competitor. Using similar techniques to those explored in Marketing Judo, we've doubled awareness of our hospital in Newcastle, and grown our patient numbers from Newcastle by 30%.

Although the book is most relevant to the restaurant business the authors know so well, it can be applied easily in any service sector.

An entertaining, educational and valuable read - highly recommended!

Down to earth, 25 Apr 2004
What a refreshing change to read something practical and really helpful toa start up business. It only took me two hours to read and gave me lots ofnew ideas. Probably not right for self important academic pompous socalled professionals.

Throw this one away, 16 Mar 2004
One thin metaphor about marketing being like judo won't sustain even a short book like this. It should have been much better - the authors have a terrific track record in turning around Harry Ramsden's. Maybe a straight telling of that business story would have been more insightful and interesting.

Transcendent Values Then and Now, 27 Sep 2005
Having read and reviewed most of Maxwell's other books, I am probably somewhat unfair when suggesting that he frequently recycles many of the same leadership principles. Stated another way, had I read only the one Maxwell book each time I was composing a review of it, I would probably rate each of the Maxwell books Five Stars. They are carefully organized, well written, and thought-provoking. The same is true of this volume in which Maxwell focuses on ten heroes and heroines from the Old Testament. He suggests that each manifests an important life and leadership principle: Noah (one person can make a difference), Esther (God has a place for you), Joseph (Don't give up on your dreams), Moses (live in the "faith zone," not the "safe zone"), Rebekah (give generously to others), Abraham (God always does the right thing), Nehemiah (no problem is too big when you have help), The Servant Girl (one small act can make a big difference), David (you can overcome the limitations others put on you), and finally Jonathan (strengthen a leader and save a nation). Maxwell devotes a chapter to each and concludes with a "Discussion Guide" based on the material provided in the given chapter.

It is easy to list the names of the heroines and heroes, and, to list also the life and leadership principle each embodies. Far more difficult, obviously, to correlate their ancient cultures with our own. That is precisely Maxwell's point: However different cultures and individual circumstances may be, there really are some enduring values which are relevant to each. After I read this book, I was prompted to ask questions such as these. Have not contemporaries such as Gandhi made a difference? Was it not Mother Teresa's mission in life to give generously to others? Did Martin Luther King, Jr. ever give up on his dream? Were Gandhi, King, Sadat, and Rabin (to name but four) in a "safe zone" or a "faith zone" when assassinated?

To varying degrees, ancient as well as contemporary heroes and heroines demonstrate in their lives and in their leadership of others the same principles and values which Maxwell affirms all of his many books. This one is different from the others in that it attracts our attention to ten individuals most of whom we seldom think about, much less appreciate, and from whom we can learn much of value if our hearts as well as our minds are both willing and able.

10 Lessons from Old Testament Heroes and Heroines, 03 May 2004
The text for this book is an expanded version of a talk given by Dr. Maxwell at an National Basketball Association All-Star game in the United States. As a result, there's a sports context for the book's structure.

The concept is that we each lead our lives with a cloud of witnesses observing as we perform (Heb. 12:1). "Since we are surrounded by so great a cloud of witnesses, let us lay aside every weight and the sin which so easily ensnares us, and let us run with endurance the race that is before us."

You imagine yourself running 10 laps in a race with the stands full of the great people from the Bible. Ten of them come down in turn to join you in running one lap, and share words of encouragement as they do.

From Noah (". . . for when you wonder if your life really counts"), you learn that "you can make a difference" as you contemplate his single-minded focus on building the ark.

From Esther (". . . for when you are uncertain about your purpose"), you are reminded that "when you realize God's purpose for you, you will feel empowered" as you focus on her developing the courage to make pleas to her husband the king to save the lives of the Jews.

From Joseph (". . . for when life isn't turning out the way you planned"), you focus to not "give up on your dreams" as you think about Joseph's childhood dreams that all of his family would honor him.

From Moses (". . . for when you are fearful or reluctant"), you are exhorted to "live in the faith zone, not in the safe zone" as you think about Moses returning to Egypt to lead the Jews after heeding the call of the burning bush.

From Rebekah (". . . for when others ask for your help"), you are reminded to "give generously to others" as you recall her serving water for hours to Abraham and his camels.

From Abraham (". . . for when you don't understand God's ways"), you remember that "God always does the right thing" as you consider his long wait to become a father and then God's command to slay his beloved son, Isaac.

From the Servant Girl in 2 Kings 5:1-3 who was a slave to Naaman (". . . for when you think your efforts are insignificant"), you see that "one small act can make a big difference" as you reflect on her suggestion to her mistress that Naaman see Elisha to have his leprosy cured.

From David (". . . for when others are trying to keep you down"), you see the example that "you can overcome the limitations others put on you" while contemplating what his father, brothers and King Saul did to slight David before he conquered Goliath.

Finally, from Jonathan (". . . for when you want to make a greater impact"), you realize that when it is possible to "strengthen a leader and save a nation" as you think about how Jonathan helped David with Saul.

These brief stories are supplemented at the end with suggestions for reading relevant sections of the Bible to deepen your understanding of these favorite stories.

At the end of each story and lap, there is a marvelous section that includes a prayer and discussion questions. The questions alternate between imagining what the Biblical figure thought about while following these lessons with asking you what you need to do in your life. In most cases, these questions caused me to think about the stories in new ways . . . even though they are all well known to me since I was a little boy in Sunday School.

I think it's easy for us today to forget to draw on the wisdom and experience represented by the great people in the Old Testament. Running with the Giants will help you overcome that tendency.

For me the only things that could have made this book better would have been to include more Biblical stories (including both the Old and the New Testaments) and nonreligious heroes and heroines who have led lives of exceptional spirituality and goodness. But that would have made the book longer, more expensive and taken longer to read. However, I think the difference would have been good for me. Perhaps we'll have a series of these books over time from Dr. Maxwell. I certainly hope so.

If ever there was a company to admire Ramseys would be it, 12 Aug 2008
Marketing Judo is something most small businesses could do with. How do you fancy striking up relationships that will being in loads of positive press and cost you nearly next to nothing? Well that is marketing judo!

The book is very easy to read and digest and I read the book in 3 days (pausing to do other things of course). Clearly these guys know what they are talking about.

An inspiring book I can recommend for those looking for something a bit more than just an autobiography. Practical and punchy this book is worth every penny.

Makes you see your business differently, 26 Jan 2005
We are a start-up team in retail. Having seen a Richardson live presentation of Marketing Judo we changed our thinking. His, and Barnes', approach really does show you how to establish and then exploit a niche for yourself. Sure the judo thing is just a neat metaphor but the ideas behind it are truly inspirational. This book is an essential purchase for all start-up businesses, especially those in leisure and retail.

Good stuff indeed.

Marketing Judo - it worked for BUPA Hospital Washington!, 04 May 2004
This is an excellent book full of practical wisdom for marketing a business on a small budget. These guys really talk from experience, having started small with one Harry Ramsden's restaurant in Yorkshire, and building it into a worldwide group.

At times they were short of big budgets, so learned to use Marketing Judo - using the strengths of competitors, doing the unexpected, and working with partners, to build their business profitably.

There are lots of examples of how to get amazing publicity without spending huge amounts, but this book is about much more than just that. There are some great bits about how you need the right culture and product from the bottom up before you can begin to just promote something that's flawed in the first place.

And it can work in big organisations too. BUPA Hospital Washington operates near Newcastle, and is a new small hospital competing against an established larger competitor. Using similar techniques to those explored in Marketing Judo, we've doubled awareness of our hospital in Newcastle, and grown our patient numbers from Newcastle by 30%.

Although the book is most relevant to the restaurant business the authors know so well, it can be applied easily in any service sector.

An entertaining, educational and valuable read - highly recommended!

Down to earth, 25 Apr 2004
What a refreshing change to read something practical and really helpful toa start up business. It only took me two hours to read and gave me lots ofnew ideas. Probably not right for self important academic pompous socalled professionals.

Throw this one away, 16 Mar 2004
One thin metaphor about marketing being like judo won't sustain even a short book like this. It should have been much better - the authors have a terrific track record in turning around Harry Ramsden's. Maybe a straight telling of that business story would have been more insightful and interesting.

Transcendent Values Then and Now, 27 Sep 2005
Having read and reviewed most of Maxwell's other books, I am probably somewhat unfair when suggesting that he frequently recycles many of the same leadership principles. Stated another way, had I read only the one Maxwell book each time I was composing a review of it, I would probably rate each of the Maxwell books Five Stars. They are carefully organized, well written, and thought-provoking. The same is true of this volume in which Maxwell focuses on ten heroes and heroines from the Old Testament. He suggests that each manifests an important life and leadership principle: Noah (one person can make a difference), Esther (God has a place for you), Joseph (Don't give up on your dreams), Moses (live in the "faith zone," not the "safe zone"), Rebekah (give generously to others), Abraham (God always does the right thing), Nehemiah (no problem is too big when you have help), The Servant Girl (one small act can make a big difference), David (you can overcome the limitations others put on you), and finally Jonathan (strengthen a leader and save a nation). Maxwell devotes a chapter to each and concludes with a "Discussion Guide" based on the material provided in the given chapter.

It is easy to list the names of the heroines and heroes, and, to list also the life and leadership principle each embodies. Far more difficult, obviously, to correlate their ancient cultures with our own. That is precisely Maxwell's point: However different cultures and individual circumstances may be, there really are some enduring values which are relevant to each. After I read this book, I was prompted to ask questions such as these. Have not contemporaries such as Gandhi made a difference? Was it not Mother Teresa's mission in life to give generously to others? Did Martin Luther King, Jr. ever give up on his dream? Were Gandhi, King, Sadat, and Rabin (to name but four) in a "safe zone" or a "faith zone" when assassinated?

To varying degrees, ancient as well as contemporary heroes and heroines demonstrate in their lives and in their leadership of others the same principles and values which Maxwell affirms all of his many books. This one is different from the others in that it attracts our attention to ten individuals most of whom we seldom think about, much less appreciate, and from whom we can learn much of value if our hearts as well as our minds are both willing and able.

10 Lessons from Old Testament Heroes and Heroines, 03 May 2004
The text for this book is an expanded version of a talk given by Dr. Maxwell at an National Basketball Association All-Star game in the United States. As a result, there's a sports context for the book's structure.

The concept is that we each lead our lives with a cloud of witnesses observing as we perform (Heb. 12:1). "Since we are surrounded by so great a cloud of witnesses, let us lay aside every weight and the sin which so easily ensnares us, and let us run with endurance the race that is before us."

You imagine yourself running 10 laps in a race with the stands full of the great people from the Bible. Ten of them come down in turn to join you in running one lap, and share words of encouragement as they do.

From Noah (". . . for when you wonder if your life really counts"), you learn that "you can make a difference" as you contemplate his single-minded focus on building the ark.

From Esther (". . . for when you are uncertain about your purpose"), you are reminded that "when you realize God's purpose for you, you will feel empowered" as you focus on her developing the courage to make pleas to her husband the king to save the lives of the Jews.

From Joseph (". . . for when life isn't turning out the way you planned"), you focus to not "give up on your dreams" as you think about Joseph's childhood dreams that all of his family would honor him.

From Moses (". . . for when you are fearful or reluctant"), you are exhorted to "live in the faith zone, not in the safe zone" as you think about Moses returning to Egypt to lead the Jews after heeding the call of the burning bush.

From Rebekah (". . . for when others ask for your help"), you are reminded to "give generously to others" as you recall her serving water for hours to Abraham and his camels.

From Abraham (". . . for when you don't understand God's ways"), you remember that "God always does the right thing" as you consider his long wait to become a father and then God's command to slay his beloved son, Isaac.

From the Servant Girl in 2 Kings 5:1-3 who was a slave to Naaman (". . . for when you think your efforts are insignificant"), you see that "one small act can make a big difference" as you reflect on her suggestion to her mistress that Naaman see Elisha to have his leprosy cured.

From David (". . . for when others are trying to keep you down"), you see the example that "you can overcome the limitations others put on you" while contemplating what his father, brothers and King Saul did to slight David before he conquered Goliath.

Finally, from Jonathan (". . . for when you want to make a greater impact"), you realize that when it is possible to "strengthen a leader and save a nation" as you think about how Jonathan helped David with Saul.

These brief stories are supplemented at the end with suggestions for reading relevant sections of the Bible to deepen your understanding of these favorite stories.

At the end of each story and lap, there is a marvelous section that includes a prayer and discussion questions. The questions alternate between imagining what the Biblical figure thought about while following these lessons with asking you what you need to do in your life. In most cases, these questions caused me to think about the stories in new ways . . . even though they are all well known to me since I was a little boy in Sunday School.

I think it's easy for us today to forget to draw on the wisdom and experience represented by the great people in the Old Testament. Running with the Giants will help you overcome that tendency.

For me the only things that could have made this book better would have been to include more Biblical stories (including both the Old and the New Testaments) and nonreligious heroes and heroines who have led lives of exceptional spirituality and goodness. But that would have made the book longer, more expensive and taken longer to read. However, I think the difference would have been good for me. Perhaps we'll have a series of these books over time from Dr. Maxwell. I certainly hope so.

Avoid this book!, 25 Aug 2005
Seriously awful book. The writer goes off on tangential anecdotes that rarely have anything to do with the subject of the chapter. I found myself skipping bits in the hope he will get to the point, only to discover I've skipped whole chapters. On re-reading them to make sure I hadn't overlooked any pearls, I realised what I should have done is skipped buying the thing in the first place!

By the end of the book I honestly learned nothing. A complete rip off! I'll never buy a book written by this guy ever again!

Extremely Disappointed, 11 Jul 2002
Simply put, this book does not compare favourably with some NLP books from other authors that I have read. After reading the synopsis and other comments about this book I was hoping to go beyond the initial stages in NLP technique, unfortunately the book provided no new knowledge. The NLP techniques were minimal in number and were weak in quality and effectiveness. There were too many phrases, stories, anecdotes and observations of common sense and not enough valuable content.

GREAT FOR ANYONE WHO WANTS TO GET ON IN THERE WORK/LIFE., 23 Jan 2002
GOOD NLP BOOKS ALWAYS PAY FOR THEMSELVES
1 CHAPTER ALONG GOT ME MORE THEN MY COSTS BACK.
MY DAUGHTER AGE 13 IS NOW READING THIS BOOK.SHE IS GETTING SOME EXCELLENT TIPS FOR HER SCHOOL LIFE.
RAY BACCHUS

If ever there was a company to admire Ramseys would be it, 12 Aug 2008
Marketing Judo is something most small businesses could do with. How do you fancy striking up relationships that will being in loads of positive press and cost you nearly next to nothing? Well that is marketing judo!

The book is very easy to read and digest and I read the book in 3 days (pausing to do other things of course). Clearly these guys know what they are talking about.

An inspiring book I can recommend for those looking for something a bit more than just an autobiography. Practical and punchy this book is worth every penny.

Makes you see your business differently, 26 Jan 2005
We are a start-up team in retail. Having seen a Richardson live presentation of Marketing Judo we changed our thinking. His, and Barnes', approach really does show you how to establish and then exploit a niche for yourself. Sure the judo thing is just a neat metaphor but the ideas behind it are truly inspirational. This book is an essential purchase for all start-up businesses, especially those in leisure and retail.

Good stuff indeed.

Marketing Judo - it worked for BUPA Hospital Washington!, 04 May 2004
This is an excellent book full of practical wisdom for marketing a business on a small budget. These guys really talk from experience, having started small with one Harry Ramsden's restaurant in Yorkshire, and building it into a worldwide group.

At times they were short of big budgets, so learned to use Marketing Judo - using the strengths of competitors, doing the unexpected, and working with partners, to build their business profitably.

There are lots of examples of how to get amazing publicity without spending huge amounts, but this book is about much more than just that. There are some great bits about how you need the right culture and product from the bottom up before you can begin to just promote something that's flawed in the first place.

And it can work in big organisations too. BUPA Hospital Washington operates near Newcastle, and is a new small hospital competing against an established larger competitor. Using similar techniques to those explored in Marketing Judo, we've doubled awareness of our hospital in Newcastle, and grown our patient numbers from Newcastle by 30%.

Although the book is most relevant to the restaurant business the authors know so well, it can be applied easily in any service sector.

An entertaining, educational and valuable read - highly recommended!

Down to earth, 25 Apr 2004
What a refreshing change to read something practical and really helpful toa start up business. It only took me two hours to read and gave me lots ofnew ideas. Probably not right for self important academic pompous socalled professionals.

Throw this one away, 16 Mar 2004
One thin metaphor about marketing being like judo won't sustain even a short book like this. It should have been much better - the authors have a terrific track record in turning around Harry Ramsden's. Maybe a straight telling of that business story would have been more insightful and interesting.

Transcendent Values Then and Now, 27 Sep 2005
Having read and reviewed most of Maxwell's other books, I am probably somewhat unfair when suggesting that he frequently recycles many of the same leadership principles. Stated another way, had I read only the one Maxwell book each time I was composing a review of it, I would probably rate each of the Maxwell books Five Stars. They are carefully organized, well written, and thought-provoking. The same is true of this volume in which Maxwell focuses on ten heroes and heroines from the Old Testament. He suggests that each manifests an important life and leadership principle: Noah (one person can make a difference), Esther (God has a place for you), Joseph (Don't give up on your dreams), Moses (live in the "faith zone," not the "safe zone"), Rebekah (give generously to others), Abraham (God always does the right thing), Nehemiah (no problem is too big when you have help), The Servant Girl (one small act can make a big difference), David (you can overcome the limitations others put on you), and finally Jonathan (strengthen a leader and save a nation). Maxwell devotes a chapter to each and concludes with a "Discussion Guide" based on the material provided in the given chapter.

It is easy to list the names of the heroines and heroes, and, to list also the life and leadership principle each embodies. Far more difficult, obviously, to correlate their ancient cultures with our own. That is precisely Maxwell's point: However different cultures and individual circumstances may be, there really are some enduring values which are relevant to each. After I read this book, I was prompted to ask questions such as these. Have not contemporaries such as Gandhi made a difference? Was it not Mother Teresa's mission in life to give generously to others? Did Martin Luther King, Jr. ever give up on his dream? Were Gandhi, King, Sadat, and Rabin (to name but four) in a "safe zone" or a "faith zone" when assassinated?

To varying degrees, ancient as well as contemporary heroes and heroines demonstrate in their lives and in their leadership of others the same principles and values which Maxwell affirms all of his many books. This one is different from the others in that it attracts our attention to ten individuals most of whom we seldom think about, much less appreciate, and from whom we can learn much of value if our hearts as well as our minds are both willing and able.

10 Lessons from Old Testament Heroes and Heroines, 03 May 2004
The text for this book is an expanded version of a talk given by Dr. Maxwell at an National Basketball Association All-Star game in the United States. As a result, there's a sports context for the book's structure.

The concept is that we each lead our lives with a cloud of witnesses observing as we perform (Heb. 12:1). "Since we are surrounded by so great a cloud of witnesses, let us lay aside every weight and the sin which so easily ensnares us, and let us run with endurance the race that is before us."

You imagine yourself running 10 laps in a race with the stands full of the great people from the Bible. Ten of them come down in turn to join you in running one lap, and share words of encouragement as they do.

From Noah (". . . for when you wonder if your life really counts"), you learn that "you can make a difference" as you contemplate his single-minded focus on building the ark.

From Esther (". . . for when you are uncertain about your purpose"), you are reminded that "when you realize God's purpose for you, you will feel empowered" as you focus on her developing the courage to make pleas to her husband the king to save the lives of the Jews.

From Joseph (". . . for when life isn't turning out the way you planned"), you focus to not "give up on your dreams" as you think about Joseph's childhood dreams that all of his family would honor him.

From Moses (". . . for when you are fearful or reluctant"), you are exhorted to "live in the faith zone, not in the safe zone" as you think about Moses returning to Egypt to lead the Jews after heeding the call of the burning bush.

From Rebekah (". . . for when others ask for your help"), you are reminded to "give generously to others" as you recall her serving water for hours to Abraham and his camels.

From Abraham (". . . for when you don't understand God's ways"), you remember that "God always does the right thing" as you consider his long wait to become a father and then God's command to slay his beloved son, Isaac.

From the Servant Girl in 2 Kings 5:1-3 who was a slave to Naaman (". . . for when you think your efforts are insignificant"), you see that "one small act can make a big difference" as you reflect on her suggestion to her mistress that Naaman see Elisha to have his leprosy cured.

From David (". . . for when others are trying to keep you down"), you see the example that "you can overcome the limitations others put on you" while contemplating what his father, brothers and King Saul did to slight David before he conquered Goliath.

Finally, from Jonathan (". . . for when you want to make a greater impact"), you realize that when it is possible to "strengthen a leader and save a nation" as you think about how Jonathan helped David with Saul.

These brief stories are supplemented at the end with suggestions for reading relevant sections of the Bible to deepen your understanding of these favorite stories.

At the end of each story and lap, there is a marvelous section that includes a prayer and discussion questions. The questions alternate between imagining what the Biblical figure thought about while following these lessons with asking you what you need to do in your life. In most cases, these questions caused me to think about the stories in new ways . . . even though they are all well known to me since I was a little boy in Sunday School.

I think it's easy for us today to forget to draw on the wisdom and experience represented by the great people in the Old Testament. Running with the Giants will help you overcome that tendency.

For me the only things that could have made this book better would have been to include more Biblical stories (including both the Old and the New Testaments) and nonreligious heroes and heroines who have led lives of exceptional spirituality and goodness. But that would have made the book longer, more expensive and taken longer to read. However, I think the difference would have been good for me. Perhaps we'll have a series of these books over time from Dr. Maxwell. I certainly hope so.

Avoid this book!, 25 Aug 2005
Seriously awful book. The writer goes off on tangential anecdotes that rarely have anything to do with the subject of the chapter. I found myself skipping bits in the hope he will get to the point, only to discover I've skipped whole chapters. On re-reading them to make sure I hadn't overlooked any pearls, I realised what I should have done is skipped buying the thing in the first place!

By the end of the book I honestly learned nothing. A complete rip off! I'll never buy a book written by this guy ever again!

Extremely Disappointed, 11 Jul 2002
Simply put, this book does not compare favourably with some NLP books from other authors that I have read. After reading the synopsis and other comments about this book I was hoping to go beyond the initial stages in NLP technique, unfortunately the book provided no new knowledge. The NLP techniques were minimal in number and were weak in quality and effectiveness. There were too many phrases, stories, anecdotes and observations of common sense and not enough valuable content.

GREAT FOR ANYONE WHO WANTS TO GET ON IN THERE WORK/LIFE., 23 Jan 2002
GOOD NLP BOOKS ALWAYS PAY FOR THEMSELVES
1 CHAPTER ALONG GOT ME MORE THEN MY COSTS BACK.
MY DAUGHTER AGE 13 IS NOW READING THIS BOOK.SHE IS GETTING SOME EXCELLENT TIPS FOR HER SCHOOL LIFE.
RAY BACCHUS

A few minutes well spent, 31 Oct 2008
The One Minute Manager is perfect for anybody who is just embarking on a career in management. It is a very short lesson in management, written in simple language in the form of a story about the perfect manager.

Do not let its size or lack of academic language fool you. This book is the distillate of powerful psychological and management principles, so simple and easy to remember that anybody can use them to manage effectively.

I would recommend this book to anybody who cares about effective management and about their staff and colleagues.

Not impressed, 05 Apr 2008
I didnt get this book at all. I dont understand what all the fuss is about. Its not a very brillant style of writing. I have read "who moved my cheese" and was not impressed either.

I don't understand why its a bestseller.

Good one subject book that is quick to read, 15 Apr 2007
Quite sensible contents. I think the book is best for people who haven't studied much about leadership but are interested of that. After reading One Minute Manager you might know will you want to study more about leadership or not. Book could be more detailed, but that would lead book to be something else than quick to read. I quess this book is best on plane, train etc vehicle or place where you need to wait for a while and you dont want to read magazine.

Good, but very light on content, 26 Jan 2007
This is a good, fast paced read. It can be read in about an hour. It contains very basic people management skills information, wrapped into a story. The basis of the story is that there is a manager who can restrict his contact with colleagues to one minute bursts and be the most effective manager in the organisation. A newcomer learns the skills and represents the reader in the story. Most managers you know have read this book, so if you have not, buy it and read it tomorrow - must keep up with the competition!

Universally applicable!, 31 Aug 2006
This is one of my favorite books. It is geniusly simple, respectful and powerful. I was surprised to find out that I can easily apply the 3 principles in almost every relationship. So many people around deserve to be praised and taught a lesson and it is very important HOW you will do it because the final result can be very positive or just the opposite. It is a very valuable book which is very well written and is a fast read. I also highly recommend the other books from the One Minute Manager series because every book has a lot to offer and they will be especially helpful if you are in a business environment.

Working With Emotional Intelligence takes the concepts from Daniel Goleman's bestseller, Emotional Intelligence, into the workplace. Business leaders and outstanding performers are not defined by their IQs or even their job skills, but by their "emotional intelligence": a set of competencies that distinguishes how people manage feelings, interact and communicate. Analyses done by dozens of experts in 500 corporations, government agencies and non- profit organizations worldwide conclude that emotional intelligence is the barometer of excellence on virtually any job. This book explains what emotional intelligence is and why it counts more than IQ, or expertise, for excelling on the job. It details 12 personal competencies based on self-mastery (such as accurate self- assessment, self- control, initiative and optimism) and 13 key relationship skills (such as service orientation, developing others, conflict management and building bonds). Goleman includes many examples and anecdotes--from Fortune 500 companies to a non-profit preschool--that show how these competencies lead to or thwart success.

Unlike IQ, emotional intelligence can keep growing--it continues to develop with life experiences. Understanding and raising your emotional intelligence is essential to your success and leadership potential. This book is an excellent resource for learning how to accomplish this. --Joan Price

If ever there was a company to admire Ramseys would be it, 12 Aug 2008
Marketing Judo is something most small businesses could do with. How do you fancy striking up relationships that will being in loads of positive press and cost you nearly next to nothing? Well that is marketing judo!

The book is very easy to read and digest and I read the book in 3 days (pausing to do other things of course). Clearly these guys know what they are talking about.

An inspiring book I can recommend for those looking for something a bit more than just an autobiography. Practical and punchy this book is worth every penny.

Makes you see your business differently, 26 Jan 2005
We are a start-up team in retail. Having seen a Richardson live presentation of Marketing Judo we changed our thinking. His, and Barnes', approach really does show you how to establish and then exploit a niche for yourself. Sure the judo thing is just a neat metaphor but the ideas behind it are truly inspirational. This book is an essential purchase for all start-up businesses, especially those in leisure and retail.

Good stuff indeed.

Marketing Judo - it worked for BUPA Hospital Washington!, 04 May 2004
This is an excellent book full of practical wisdom for marketing a business on a small budget. These guys really talk from experience, having started small with one Harry Ramsden's restaurant in Yorkshire, and building it into a worldwide group.

At times they were short of big budgets, so learned to use Marketing Judo - using the strengths of competitors, doing the unexpected, and working with partners, to build their business profitably.

There are lots of examples of how to get amazing publicity without spending huge amounts, but this book is about much more than just that. There are some great bits about how you need the right culture and product from the bottom up before you can begin to just promote something that's flawed in the first place.

And it can work in big organisations too. BUPA Hospital Washington operates near Newcastle, and is a new small hospital competing against an established larger competitor. Using similar techniques to those explored in Marketing Judo, we've doubled awareness of our hospital in Newcastle, and grown our patient numbers from Newcastle by 30%.

Although the book is most relevant to the restaurant business the authors know so well, it can be applied easily in any service sector.

An entertaining, educational and valuable read - highly recommended!

Down to earth, 25 Apr 2004
What a refreshing change to read something practical and really helpful toa start up business. It only took me two hours to read and gave me lots ofnew ideas. Probably not right for self important academic pompous socalled professionals.

Throw this one away, 16 Mar 2004
One thin metaphor about marketing being like judo won't sustain even a short book like this. It should have been much better - the authors have a terrific track record in turning around Harry Ramsden's. Maybe a straight telling of that business story would have been more insightful and interesting.

Transcendent Values Then and Now, 27 Sep 2005
Having read and reviewed most of Maxwell's other books, I am probably somewhat unfair when suggesting that he frequently recycles many of the same leadership principles. Stated another way, had I read only the one Maxwell book each time I was composing a review of it, I would probably rate each of the Maxwell books Five Stars. They are carefully organized, well written, and thought-provoking. The same is true of this volume in which Maxwell focuses on ten heroes and heroines from the Old Testament. He suggests that each manifests an important life and leadership principle: Noah (one person can make a difference), Esther (God has a place for you), Joseph (Don't give up on your dreams), Moses (live in the "faith zone," not the "safe zone"), Rebekah (give generously to others), Abraham (God always does the right thing), Nehemiah (no problem is too big when you have help), The Servant Girl (one small act can make a big difference), David (you can overcome the limitations others put on you), and finally Jonathan (strengthen a leader and save a nation). Maxwell devotes a chapter to each and concludes with a "Discussion Guide" based on the material provided in the given chapter.

It is easy to list the names of the heroines and heroes, and, to list also the life and leadership principle each embodies. Far more difficult, obviously, to correlate their ancient cultures with our own. That is precisely Maxwell's point: However different cultures and individual circumstances may be, there really are some enduring values which are relevant to each. After I read this book, I was prompted to ask questions such as these. Have not contemporaries such as Gandhi made a difference? Was it not Mother Teresa's mission in life to give generously to others? Did Martin Luther King, Jr. ever give up on his dream? Were Gandhi, King, Sadat, and Rabin (to name but four) in a "safe zone" or a "faith zone" when assassinated?

To varying degrees, ancient as well as contemporary heroes and heroines demonstrate in their lives and in their leadership of others the same principles and values which Maxwell affirms all of his many books. This one is different from the others in that it attracts our attention to ten individuals most of whom we seldom think about, much less appreciate, and from whom we can learn much of value if our hearts as well as our minds are both willing and able.

10 Lessons from Old Testament Heroes and Heroines, 03 May 2004
The text for this book is an expanded version of a talk given by Dr. Maxwell at an National Basketball Association All-Star game in the United States. As a result, there's a sports context for the book's structure.

The concept is that we each lead our lives with a cloud of witnesses observing as we perform (Heb. 12:1). "Since we are surrounded by so great a cloud of witnesses, let us lay aside every weight and the sin which so easily ensnares us, and let us run with endurance the race that is before us."

You imagine yourself running 10 laps in a race with the stands full of the great people from the Bible. Ten of them come down in turn to join you in running one lap, and share words of encouragement as they do.

From Noah (". . . for when you wonder if your life really counts"), you learn that "you can make a difference" as you contemplate his single-minded focus on building the ark.

From Esther (". . . for when you are uncertain about your purpose"), you are reminded that "when you realize God's purpose for you, you will feel empowered" as you focus on her developing the courage to make pleas to her husband the king to save the lives of the Jews.

From Joseph (". . . for when life isn't turning out the way you planned"), you focus to not "give up on your dreams" as you think about Joseph's childhood dreams that all of his family would honor him.

From Moses (". . . for when you are fearful or reluctant"), you are exhorted to "live in the faith zone, not in the safe zone" as you think about Moses returning to Egypt to lead the Jews after heeding the call of the burning bush.

From Rebekah (". . . for when others ask for your help"), you are reminded to "give generously to others" as you recall her serving water for hours to Abraham and his camels.

From Abraham (". . . for when you don't understand God's ways"), you remember that "God always does the right thing" as you consider his long wait to become a father and then God's command to slay his beloved son, Isaac.

From the Servant Girl in 2 Kings 5:1-3 who was a slave to Naaman (". . . for when you think your efforts are insignificant"), you see that "one small act can make a big difference" as you reflect on her suggestion to her mistress that Naaman see Elisha to have his leprosy cured.

From David (". . . for when others are trying to keep you down"), you see the example that "you can overcome the limitations others put on you" while contemplating what his father, brothers and King Saul did to slight David before he conquered Goliath.

Finally, from Jonathan (". . . for when you want to make a greater impact"), you realize that when it is possible to "strengthen a leader and save a nation" as you think about how Jonathan helped David with Saul.

These brief stories are supplemented at the end with suggestions for reading relevant sections of the Bible to deepen your understanding of these favorite stories.

At the end of each story and lap, there is a marvelous section that includes a prayer and discussion questions. The questions alternate between imagining what the Biblical figure thought about while following these lessons with asking you what you need to do in your life. In most cases, these questions caused me to think about the stories in new ways . . . even though they are all well known to me since I was a little boy in Sunday School.

I think it's easy for us today to forget to draw on the wisdom and experience represented by the great people in the Old Testament. Running with the Giants will help you overcome that tendency.

For me the only things that could have made this book better would have been to include more Biblical stories (including both the Old and the New Testaments) and nonreligious heroes and heroines who have led lives of exceptional spirituality and goodness. But that would have made the book longer, more expensive and taken longer to read. However, I think the difference would have been good for me. Perhaps we'll have a series of these books over time from Dr. Maxwell. I certainly hope so.

Avoid this book!, 25 Aug 2005
Seriously awful book. The writer goes off on tangential anecdotes that rarely have anything to do with the subject of the chapter. I found myself skipping bits in the hope he will get to the point, only to discover I've skipped whole chapters. On re-reading them to make sure I hadn't overlooked any pearls, I realised what I should have done is skipped buying the thing in the first place!

By the end of the book I honestly learned nothing. A complete rip off! I'll never buy a book written by this guy ever again!

Extremely Disappointed, 11 Jul 2002
Simply put, this book does not compare favourably with some NLP books from other authors that I have read. After reading the synopsis and other comments about this book I was hoping to go beyond the initial stages in NLP technique, unfortunately the book provided no new knowledge. The NLP techniques were minimal in number and were weak in quality and effectiveness. There were too many phrases, stories, anecdotes and observations of common sense and not enough valuable content.

GREAT FOR ANYONE WHO WANTS TO GET ON IN THERE WORK/LIFE., 23 Jan 2002
GOOD NLP BOOKS ALWAYS PAY FOR THEMSELVES
1 CHAPTER ALONG GOT ME MORE THEN MY COSTS BACK.
MY DAUGHTER AGE 13 IS NOW READING THIS BOOK.SHE IS GETTING SOME EXCELLENT TIPS FOR HER SCHOOL LIFE.
RAY BACCHUS

A few minutes well spent, 31 Oct 2008
The One Minute Manager is perfect for anybody who is just embarking on a career in management. It is a very short lesson in management, written in simple language in the form of a story about the perfect manager.

Do not let its size or lack of academic language fool you. This book is the distillate of powerful psychological and management principles, so simple and easy to remember that anybody can use them to manage effectively.

I would recommend this book to anybody who cares about effective management and about their staff and colleagues.

Not impressed, 05 Apr 2008
I didnt get this book at all. I dont understand what all the fuss is about. Its not a very brillant style of writing. I have read "who moved my cheese" and was not impressed either.

I don't understand why its a bestseller.

Good one subject book that is quick to read, 15 Apr 2007
Quite sensible contents. I think the book is best for people who haven't studied much about leadership but are interested of that. After reading One Minute Manager you might know will you want to study more about leadership or not. Book could be more detailed, but that would lead book to be something else than quick to read. I quess this book is best on plane, train etc vehicle or place where you need to wait for a while and you dont want to read magazine.

Good, but very light on content, 26 Jan 2007
This is a good, fast paced read. It can be read in about an hour. It contains very basic people management skills information, wrapped into a story. The basis of the story is that there is a manager who can restrict his contact with colleagues to one minute bursts and be the most effective manager in the organisation. A newcomer learns the skills and represents the reader in the story. Most managers you know have read this book, so if you have not, buy it and read it tomorrow - must keep up with the competition!

Universally applicable!, 31 Aug 2006
This is one of my favorite books. It is geniusly simple, respectful and powerful. I was surprised to find out that I can easily apply the 3 principles in almost every relationship. So many people around deserve to be praised and taught a lesson and it is very important HOW you will do it because the final result can be very positive or just the opposite. It is a very valuable book which is very well written and is a fast read. I also highly recommend the other books from the One Minute Manager series because every book has a lot to offer and they will be especially helpful if you are in a business environment.

Packed full of anecdotes and information but . . !, 03 Feb 2008
It is full of anecdotes, insights and explanations, but I did struggle with reading it cover to cover partly because of the layout. I am glad I bought it, but be warned . . your learning style will heavily influence the impact this book and therefore potentially Emotional Intelligence(EI) has on you. For many attending an EI course would probably be a better starting place, since EI like Neuro Linguistic Programming (NLP) has lots to offer

Inspires without ever sounding trite or sappy, 12 Apr 2007
Daniel Goleman followed up his bestselling classic Emotional Intelligence with this equally classic sequel that focuses on how emotional intelligence is applied in the workplace. Insightful and richly detailed, Goleman's work educates and inspires without ever sounding trite or sappy, like some annoying quick-fix scheme. If you are leadership bound and think success is all about strategy and technique, this will provide some very useful insights into what people really think about managing and being managed. The most intriguing sections focus on the application of emotional intelligence at work, but it would be pretty useful at home, too (if we could just get out of the office).

Packed With Knowledge!, 16 Jun 2004
Daniel Goleman followed up his bestselling classic Emotional Intelligence with this equally classic sequel that focuses on how emotional intelligence is applied in the workplace. Insightful and richly detailed, Goleman's work educates and inspires without ever sounding trite or sappy, like some annoying quick-fix scheme. If you are leadership bound and think success is all about strategy and technique, this will provide some very useful insights into what people really think about managing and being managed. The most intriguing sections focus on the application of emotional intelligence at work, but it would be pretty useful at home, too (if we could just get out of the office). If you think that you don't need to be more aware of the emotional undercurrents all around you, we warn that you need to read this most of all.

Long on Anecdotes--But Short on Advice, 17 Nov 2002
I began this book with great interest. With his excellent anecdotes, I quickly became fully convinced of the value of working with emotional intelligence. But instead of going on to make suggestions as to how a person could improve their own emotional inteligence, or how to help employees/managers in this area, he continued on and on with more anecdotes, clear until the end of the book. I didn't need any more convincing--I was already convinced by the first third of his book--I wanted him to give some advice about implementation, which he didn't give.

Enlightening, Simplistic, Powerful and Life Changing!, 20 Sep 2001
Are you one of those people who feels there is something not quite "clicking together" both professionally and personally? Do people say you are "clever, knowledageable and confident" but you can't seem to gain a promotion?

This book will help you understand what makes the the differance... it is not a book full of breakthrough messages but a book of that demonstrates the importance of how our behaviour can act as an enabler for our own prosperity and even more rewarding, how our behaviour can make a positive differance in the lives of people around us, our work colleagues, our partners, our friends and our children.

If ever there was a company to admire Ramseys would be it, 12 Aug 2008
Marketing Judo is something most small businesses could do with. How do you fancy striking up relationships that will being in loads of positive press and cost you nearly next to nothing? Well that is marketing judo!

The book is very easy to read and digest and I read the book in 3 days (pausing to do other things of course). Clearly these guys know what they are talking about.

An inspiring book I can recommend for those looking for something a bit more than just an autobiography. Practical and punchy this book is worth every penny.

Makes you see your business differently, 26 Jan 2005
We are a start-up team in retail. Having seen a Richardson live presentation of Marketing Judo we changed our thinking. His, and Barnes', approach really does show you how to establish and then exploit a niche for yourself. Sure the judo thing is just a neat metaphor but the ideas behind it are truly inspirational. This book is an essential purchase for all start-up businesses, especially those in leisure and retail.

Good stuff indeed.

Marketing Judo - it worked for BUPA Hospital Washington!, 04 May 2004
This is an excellent book full of practical wisdom for marketing a business on a small budget. These guys really talk from experience, having started small with one Harry Ramsden's restaurant in Yorkshire, and building it into a worldwide group.

At times they were short of big budgets, so learned to use Marketing Judo - using the strengths of competitors, doing the unexpected, and working with partners, to build their business profitably.

There are lots of examples of how to get amazing publicity without spending huge amounts, but this book is about much more than just that. There are some great bits about how you need the right culture and product from the bottom up before you can begin to just promote something that's flawed in the first place.

And it can work in big organisations too. BUPA Hospital Washington operates near Newcastle, and is a new small hospital competing against an established larger competitor. Using similar techniques to those explored in Marketing Judo, we've doubled awareness of our hospital in Newcastle, and grown our patient numbers from Newcastle by 30%.

Although the book is most relevant to the restaurant business the authors know so well, it can be applied easily in any service sector.

An entertaining, educational and valuable read - highly recommended!

Down to earth, 25 Apr 2004
What a refreshing change to read something practical and really helpful toa start up business. It only took me two hours to read and gave me lots ofnew ideas. Probably not right for self important academic pompous socalled professionals.

Throw this one away, 16 Mar 2004
One thin metaphor about marketing being like judo won't sustain even a short book like this. It should have been much better - the authors have a terrific track record in turning around Harry Ramsden's. Maybe a straight telling of that business story would have been more insightful and interesting.

Transcendent Values Then and Now, 27 Sep 2005
Having read and reviewed most of Maxwell's other books, I am probably somewhat unfair when suggesting that he frequently recycles many of the same leadership principles. Stated another way, had I read only the one Maxwell book each time I was composing a review of it, I would probably rate each of the Maxwell books Five Stars. They are carefully organized, well written, and thought-provoking. The same is true of this volume in which Maxwell focuses on ten heroes and heroines from the Old Testament. He suggests that each manifests an important life and leadership principle: Noah (one person can make a difference), Esther (God has a place for you), Joseph (Don't give up on your dreams), Moses (live in the "faith zone," not the "safe zone"), Rebekah (give generously to others), Abraham (God always does the right thing), Nehemiah (no problem is too big when you have help), The Servant Girl (one small act can make a big difference), David (you can overcome the limitations others put on you), and finally Jonathan (strengthen a leader and save a nation). Maxwell devotes a chapter to each and concludes with a "Discussion Guide" based on the material provided in the given chapter.

It is easy to list the names of the heroines and heroes, and, to list also the life and leadership principle each embodies. Far more difficult, obviously, to correlate their ancient cultures with our own. That is precisely Maxwell's point: However different cultures and individual circumstances may be, there really are some enduring values which are relevant to each. After I read this book, I was prompted to ask questions such as these. Have not contemporaries such as Gandhi made a difference? Was it not Mother Teresa's mission in life to give generously to others? Did Martin Luther King, Jr. ever give up on his dream? Were Gandhi, King, Sadat, and Rabin (to name but four) in a "safe zone" or a "faith zone" when assassinated?

To varying degrees, ancient as well as contemporary heroes and heroines demonstrate in their lives and in their leadership of others the same principles and values which Maxwell affirms all of his many books. This one is different from the others in that it attracts our attention to ten individuals most of whom we seldom think about, much less appreciate, and from whom we can learn much of value if our hearts as well as our minds are both willing and able.

10 Lessons from Old Testament Heroes and Heroines, 03 May 2004
The text for this book is an expanded version of a talk given by Dr. Maxwell at an National Basketball Association All-Star game in the United States. As a result, there's a sports context for the book's structure.

The concept is that we each lead our lives with a cloud of witnesses observing as we perform (Heb. 12:1). "Since we are surrounded by so great a cloud of witnesses, let us lay aside every weight and the sin which so easily ensnares us, and let us run with endurance the race that is before us."

You imagine yourself running 10 laps in a race with the stands full of the great people from the Bible. Ten of them come down in turn to join you in running one lap, and share words of encouragement as they do.

From Noah (". . . for when you wonder if your life really counts"), you learn that "you can make a difference" as you contemplate his single-minded focus on building the ark.

From Esther (". . . for when you are uncertain about your purpose"), you are reminded that "when you realize God's purpose for you, you will feel empowered" as you focus on her developing the courage to make pleas to her husband the king to save the lives of the Jews.

From Joseph (". . . for when life isn't turning out the way you planned"), you focus to not "give up on your dreams" as you think about Joseph's childhood dreams that all of his family would honor him.

From Moses (". . . for when you are fearful or reluctant"), you are exhorted to "live in the faith zone, not in the safe zone" as you think about Moses returning to Egypt to lead the Jews after heeding the call of the burning bush.

From Rebekah (". . . for when others ask for your help"), you are reminded to "give generously to others" as you recall her serving water for hours to Abraham and his camels.

From Abraham (". . . for when you don't understand God's ways"), you remember that "God always does the right thing" as you consider his long wait to become a father and then God's command to slay his beloved son, Isaac.

From the Servant Girl in 2 Kings 5:1-3 who was a slave to Naaman (". . . for when you think your efforts are insignificant"), you see that "one small act can make a big difference" as you reflect on her suggestion to her mistress that Naaman see Elisha to have his leprosy cured.

From David (". . . for when others are trying to keep you down"), you see the example that "you can overcome the limitations others put on you" while contemplating what his father, brothers and King Saul did to slight David before he conquered Goliath.

Finally, from Jonathan (". . . for when you want to make a greater impact"), you realize that when it is possible to "strengthen a leader and save a nation" as you think about how Jonathan helped David with Saul.

These brief stories are supplemented at the end with suggestions for reading relevant sections of the Bible to deepen your understanding of these favorite stories.

At the end of each story and lap, there is a marvelous section that includes a prayer and discussion questions. The questions alternate between imagining what the Biblical figure thought about while following these lessons with asking you what you need to do in your life. In most cases, these questions caused me to think about the stories in new ways . . . even though they are all well known to me since I was a little boy in Sunday School.

I think it's easy for us today to forget to draw on the wisdom and experience represented by the great people in the Old Testament. Running with the Giants will help you overcome that tendency.

For me the only things that could have made this book better would have been to include more Biblical stories (including both the Old and the New Testaments) and nonreligious heroes and heroines who have led lives of exceptional spirituality and goodness. But that would have made the book longer, more expensive and taken longer to read. However, I think the difference would have been good for me. Perhaps we'll have a series of these books over time from Dr. Maxwell. I certainly hope so.

Avoid this book!, 25 Aug 2005
Seriously awful book. The writer goes off on tangential anecdotes that rarely have anything to do with the subject of the chapter. I found myself skipping bits in the hope he will get to the point, only to discover I've skipped whole chapters. On re-reading them to make sure I hadn't overlooked any pearls, I realised what I should have done is skipped buying the thing in the first place!

By the end of the book I honestly learned nothing. A complete rip off! I'll never buy a book written by this guy ever again!

Extremely Disappointed, 11 Jul 2002
Simply put, this book does not compare favourably with some NLP books from other authors that I have read. After reading the synopsis and other comments about this book I was hoping to go beyond the initial stages in NLP technique, unfortunately the book provided no new knowledge. The NLP techniques were minimal in number and were weak in quality and effectiveness. There were too many phrases, stories, anecdotes and observations of common sense and not enough valuable content.

GREAT FOR ANYONE WHO WANTS TO GET ON IN THERE WORK/LIFE., 23 Jan 2002
GOOD NLP BOOKS ALWAYS PAY FOR THEMSELVES
1 CHAPTER ALONG GOT ME MORE THEN MY COSTS BACK.
MY DAUGHTER AGE 13 IS NOW READING THIS BOOK.SHE IS GETTING SOME EXCELLENT TIPS FOR HER SCHOOL LIFE.
RAY BACCHUS

A few minutes well spent, 31 Oct 2008
The One Minute Manager is perfect for anybody who is just embarking on a career in management. It is a very short lesson in management, written in simple language in the form of a story about the perfect manager.

Do not let its size or lack of academic language fool you. This book is the distillate of powerful psychological and management principles, so simple and easy to remember that anybody can use them to manage effectively.

I would recommend this book to anybody who cares about effective management and about their staff and colleagues.

Not impressed, 05 Apr 2008
I didnt get this book at all. I dont understand what all the fuss is about. Its not a very brillant style of writing. I have read "who moved my cheese" and was not impressed either.

I don't understand why its a bestseller.

Good one subject book that is quick to read, 15 Apr 2007
Quite sensible contents. I think the book is best for people who haven't studied much about leadership but are interested of that. After reading One Minute Manager you might know will you want to study more about leadership or not. Book could be more detailed, but that would lead book to be something else than quick to read. I quess this book is best on plane, train etc vehicle or place where you need to wait for a while and you dont want to read magazine.

Good, but very light on content, 26 Jan 2007
This is a good, fast paced read. It can be read in about an hour. It contains very basic people management skills information, wrapped into a story. The basis of the story is that there is a manager who can restrict his contact with colleagues to one minute bursts and be the most effective manager in the organisation. A newcomer learns the skills and represents the reader in the story. Most managers you know have read this book, so if you have not, buy it and read it tomorrow - must keep up with the competition!

Universally applicable!, 31 Aug 2006
This is one of my favorite books. It is geniusly simple, respectful and powerful. I was surprised to find out that I can easily apply the 3 principles in almost every relationship. So many people around deserve to be praised and taught a lesson and it is very important HOW you will do it because the final result can be very positive or just the opposite. It is a very valuable book which is very well written and is a fast read. I also highly recommend the other books from the One Minute Manager series because every book has a lot to offer and they will be especially helpful if you are in a business environment.

Packed full of anecdotes and information but . . !, 03 Feb 2008
It is full of anecdotes, insights and explanations, but I did struggle with reading it cover to cover partly because of the layout. I am glad I bought it, but be warned . . your learning style will heavily influence the impact this book and therefore potentially Emotional Intelligence(EI) has on you. For many attending an EI course would probably be a better starting place, since EI like Neuro Linguistic Programming (NLP) has lots to offer

Inspires without ever sounding trite or sappy, 12 Apr 2007
Daniel Goleman followed up his bestselling classic Emotional Intelligence with this equally classic sequel that focuses on how emotional intelligence is applied in the workplace. Insightful and richly detailed, Goleman's work educates and inspires without ever sounding trite or sappy, like some annoying quick-fix scheme. If you are leadership bound and think success is all about strategy and technique, this will provide some very useful insights into what people really think about managing and being managed. The most intriguing sections focus on the application of emotional intelligence at work, but it would be pretty useful at home, too (if we could just get out of the office).

Packed With Knowledge!, 16 Jun 2004
Daniel Goleman followed up his bestselling classic Emotional Intelligence with this equally classic sequel that focuses on how emotional intelligence is applied in the workplace. Insightful and richly detailed, Goleman's work educates and inspires without ever sounding trite or sappy, like some annoying quick-fix scheme. If you are leadership bound and think success is all about strategy and technique, this will provide some very useful insights into what people really think about managing and being managed. The most intriguing sections focus on the application of emotional intelligence at work, but it would be pretty useful at home, too (if we could just get out of the office). If you think that you don't need to be more aware of the emotional undercurrents all around you, we warn that you need to read this most of all.

Long on Anecdotes--But Short on Advice, 17 Nov 2002
I began this book with great interest. With his excellent anecdotes, I quickly became fully convinced of the value of working with emotional intelligence. But instead of going on to make suggestions as to how a person could improve their own emotional inteligence, or how to help employees/managers in this area, he continued on and on with more anecdotes, clear until the end of the book. I didn't need any more convincing--I was already convinced by the first third of his book--I wanted him to give some advice about implementation, which he didn't give.

Enlightening, Simplistic, Powerful and Life Changing!, 20 Sep 2001
Are you one of those people who feels there is something not quite "clicking together" both professionally and personally? Do people say you are "clever, knowledageable and confident" but you can't seem to gain a promotion?

This book will help you understand what makes the the differance... it is not a book full of breakthrough messages but a book of that demonstrates the importance of how our behaviour can act as an enabler for our own prosperity and even more rewarding, how our behaviour can make a positive differance in the lives of people around us, our work colleagues, our partners, our friends and our children.

Simple, But Important Steps to Team-Based Success, 25 May 2004
All of us know and can do more than any one of us. That's the logic that makes everyone understand the potential of teams. Just watch a championship sports team, and imagine trying to overcome them by yourself. Fat chance!

Yet when teams gets started, they often work less well than an individual. What's needed to get from here to there? That's what this book is all about.

A common problem is putting a team together, giving them a task, and waiting for the good results. That won't work. People have to have the right skills, knowledge, information, tools, and attitude to perform. That includes experience with working together on teams. For example, if you put a bunch of Internet-oriented people together on a team to play basketball against the Lakers, the results might not be too good for your new team. Bill Jenson's book, Simplicity, is a good resource on this point, as well.

This book does a good job of showing you how you can help the green team become the great team. If you want to enjoy more success in your enterprise, this book is essential reading.

Very Stodgy old fashioned presentational style, 10 Aug 2001
I'm afraid that whenever I hear Patrick Allen I start thinking of the four minute warning!

The conversational style of the one minute manager books comes over well in print but looses greatly in this format, with this narrator.

the information is basic and available in better forms elsewhere, (Industrial society "Teambuilding",& many others).

I wish I'd spent my money on something else.

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change was a groundbreaker when it was first published in 1990, and it continues to be a business bestseller, with more than 10 million copies sold. Stephen Covey, an internationally respected leadership authority, realizes that true success encompasses a balance of personal and professional effectiveness, so this book is a manual for performing better in both arenas. His anecdotes are as frequently from family situations as from business challenges.

Before you can adopt the seven habits, you'll need to accomplish what Covey calls a "paradigm shift"--a change in perception and interpretation of how the world works. Covey takes you through this change, which affects how you perceive and act regarding productivity, time management, positive thinking, developing your "proactive muscles" (acting with initiative rather than reacting) and much more.

This isn't a quick-tips-start-tomorrow kind of book. The concepts are sometimes intricate, and you'll want to study this book, not skim it. When you finish, you'll probably have Post-it notes or hand-written annotations in every chapter, and you'll feel like you've taken a powerful seminar by Covey. --Joan Price

If ever there was a company to admire Ramseys would be it, 12 Aug 2008
Marketing Judo is something most small businesses could do with. How do you fancy striking up relationships that will being in loads of positive press and cost you nearly next to nothing? Well that is marketing judo!

The book is very easy to read and digest and I read the book in 3 days (pausing to do other things of course). Clearly these guys know what they are talking about.

An inspiring book I can recommend for those looking for something a bit more than just an autobiography. Practical and punchy this book is worth every penny.

Makes you see your business differently, 26 Jan 2005
We are a start-up team in retail. Having seen a Richardson live presentation of Marketing Judo we changed our thinking. His, and Barnes', approach really does show you how to establish and then exploit a niche for yourself. Sure the judo thing is just a neat metaphor but the ideas behind it are truly inspirational. This book is an essential purchase for all start-up businesses, especially those in leisure and retail.

Good stuff indeed.

Marketing Judo - it worked for BUPA Hospital Washington!, 04 May 2004
This is an excellent book full of practical wisdom for marketing a business on a small budget. These guys really talk from experience, having started small with one Harry Ramsden's restaurant in Yorkshire, and building it into a worldwide group.

At times they were short of big budgets, so learned to use Marketing Judo - using the strengths of competitors, doing the unexpected, and working with partners, to build their business profitably.

There are lots of examples of how to get amazing publicity without spending huge amounts, but this book is about much more than just that. There are some great bits about how you need the right culture and product from the bottom up before you can begin to just promote something that's flawed in the first place.

And it can work in big organisations too. BUPA Hospital Washington operates near Newcastle, and is a new small hospital competing against an established larger competitor. Using similar techniques to those explored in Marketing Judo, we've doubled awareness of our hospital in Newcastle, and grown our patient numbers from Newcastle by 30%.

Although the book is most relevant to the restaurant business the authors know so well, it can be applied easily in any service sector.

An entertaining, educational and valuable read - highly recommended!

Down to earth, 25 Apr 2004
What a refreshing change to read something practical and really helpful toa start up business. It only took me two hours to read and gave me lots ofnew ideas. Probably not right for self important academic pompous socalled professionals.

Throw this one away, 16 Mar 2004
One thin metaphor about marketing being like judo won't sustain even a short book like this. It should have been much better - the authors have a terrific track record in turning around Harry Ramsden's. Maybe a straight telling of that business story would have been more insightful and interesting.

Transcendent Values Then and Now, 27 Sep 2005
Having read and reviewed most of Maxwell's other books, I am probably somewhat unfair when suggesting that he frequently recycles many of the same leadership principles. Stated another way, had I read only the one Maxwell book each time I was composing a review of it, I would probably rate each of the Maxwell books Five Stars. They are carefully organized, well written, and thought-provoking. The same is true of this volume in which Maxwell focuses on ten heroes and heroines from the Old Testament. He suggests that each manifests an important life and leadership principle: Noah (one person can make a difference), Esther (God has a place for you), Joseph (Don't give up on your dreams), Moses (live in the "faith zone," not the "safe zone"), Rebekah (give generously to others), Abraham (God always does the right thing), Nehemiah (no problem is too big when you have help), The Servant Girl (one small act can make a big difference), David (you can overcome the limitations others put on you), and finally Jonathan (strengthen a leader and save a nation). Maxwell devotes a chapter to each and concludes with a "Discussion Guide" based on the material provided in the given chapter.

It is easy to list the names of the heroines and heroes, and, to list also the life and leadership principle each embodies. Far more difficult, obviously, to correlate their ancient cultures with our own. That is precisely Maxwell's point: However different cultures and individual circumstances may be, there really are some enduring values which are relevant to each. After I read this book, I was prompted to ask questions such as these. Have not contemporaries such as Gandhi made a difference? Was it not Mother Teresa's mission in life to give generously to others? Did Martin Luther King, Jr. ever give up on his dream? Were Gandhi, King