Inspirational Reading, 27 Sep 2008
This book was given to me when I started in the advertising industry and has inspired me to push myself creatively and to challenge everything. The book presents a high risk high gain strategy of managing your career by thinking out of the ordinary. I think as a direct result of reading this book I have used the presentation that my boss deemed 'too different' and questioned the norm on a daily basis, which has so far worked out well for me!!

Although this book is obviously been aimed at the creative industries, a couple of my friends read it when we were on holiday (a doctor and farmer) and they seemed to take away as much from it as I did. Takes about 20 minutes to read and leaves you feeling motivated and chomping on the bit to do better.

Ideal present for any career driven person.


Buy a Moleskin Note Book Instead, cos' it's just as empty....., 19 Sep 2008
A pat on the back for being so Good.

More empty rhetoric.

This book taught me.

Here is some self help for you.

But somehow I really warm to Paul Ardens book, even though he's a jammy so and so.

worth uk standard postage

why are you reading this? Why don't you?

Carry in your Handbag all day!, 18 Sep 2008
Fantastic, small and my bible. I carry it around with me and am forever annoying others with quotes from the book. I am a Financial Adviser, not in Advertising, but still think it's fantastic...just buying some more!

A Nice Way to Spend an Hour, 06 Aug 2008
For the price of this book you cannot go wrong buying it . It is a quirky little thing and good fun to read - or rather 'flick through'. I bought it after reading Paul Arden's obituary in the Telegraph in which the book was mentioned. As you would expect from a Creative Director this book has been produced in a very creative way. Frankly, I think it is worth buying just for that. However, in it you will also find lots and lots of useful career and business tips. Well worth having on your bookshelf.

Thought provoking and useful for everyone, 26 Jul 2008
Paul Arden's book is a like a breath of fresh air compared to many help or guidebooks out there. The way he combines the images and photographs to highlight the message of the text reflects why he's so well renowned. For someone who isn't involved with advertising or marketing I expected to take away only a limited amount from reading this book. I was pleasantly surprised.

The snapshot way in which the ideas are presented keeps you constantly engaged and thinking. Thought provoking ideas such as - "Don't look for the next opportunity, the one you have in hand is the opportunity" and how we might want to get off a certain job but it could just be the best work we ever do. The idea of "Don't put on a speech, give a show" really hit home. I do speeches and thought that's why people were there, Paul tells us differently.

There's a lot here that everyone who want's to think and act differently will benefit from. A book that you'll read in one sitting and then read over and again. So in case you didn't know, don't covet your ideas and present on a Tuesday.

Inspirational Reading, 27 Sep 2008
This book was given to me when I started in the advertising industry and has inspired me to push myself creatively and to challenge everything. The book presents a high risk high gain strategy of managing your career by thinking out of the ordinary. I think as a direct result of reading this book I have used the presentation that my boss deemed 'too different' and questioned the norm on a daily basis, which has so far worked out well for me!!

Although this book is obviously been aimed at the creative industries, a couple of my friends read it when we were on holiday (a doctor and farmer) and they seemed to take away as much from it as I did. Takes about 20 minutes to read and leaves you feeling motivated and chomping on the bit to do better.

Ideal present for any career driven person.


Buy a Moleskin Note Book Instead, cos' it's just as empty....., 19 Sep 2008
A pat on the back for being so Good.

More empty rhetoric.

This book taught me.

Here is some self help for you.

But somehow I really warm to Paul Ardens book, even though he's a jammy so and so.

worth uk standard postage

why are you reading this? Why don't you?

Carry in your Handbag all day!, 18 Sep 2008
Fantastic, small and my bible. I carry it around with me and am forever annoying others with quotes from the book. I am a Financial Adviser, not in Advertising, but still think it's fantastic...just buying some more!

A Nice Way to Spend an Hour, 06 Aug 2008
For the price of this book you cannot go wrong buying it . It is a quirky little thing and good fun to read - or rather 'flick through'. I bought it after reading Paul Arden's obituary in the Telegraph in which the book was mentioned. As you would expect from a Creative Director this book has been produced in a very creative way. Frankly, I think it is worth buying just for that. However, in it you will also find lots and lots of useful career and business tips. Well worth having on your bookshelf.

Thought provoking and useful for everyone, 26 Jul 2008
Paul Arden's book is a like a breath of fresh air compared to many help or guidebooks out there. The way he combines the images and photographs to highlight the message of the text reflects why he's so well renowned. For someone who isn't involved with advertising or marketing I expected to take away only a limited amount from reading this book. I was pleasantly surprised.

The snapshot way in which the ideas are presented keeps you constantly engaged and thinking. Thought provoking ideas such as - "Don't look for the next opportunity, the one you have in hand is the opportunity" and how we might want to get off a certain job but it could just be the best work we ever do. The idea of "Don't put on a speech, give a show" really hit home. I do speeches and thought that's why people were there, Paul tells us differently.

There's a lot here that everyone who want's to think and act differently will benefit from. A book that you'll read in one sitting and then read over and again. So in case you didn't know, don't covet your ideas and present on a Tuesday.


A good read if you are new to internet. That's all there is to it., 21 Oct 2008
If I get one good idea from each book I read, I'm quite happy.

This book truly has some good ideas like an analysis of the most over-used and under-meaningful phrases in PR. But apart from a handful of nice-to-knows this book is really disappointing. Too many pages for too few need-to-knows.

This book is probably good for newbies to online (and social) media (i.e. they who don't know what a blog is), but I certainly cannot recommend it for "advanced users".

For the former it's a nice kickstart, for the latter it's merely an overview of what you already know and hence a waste of precious time.



this is a bad boring book..., 30 Sep 2008
this book is really bad!! other than telling us that blogs are the new PR and that content is king, nothing is NEW, the book keeps repeating itself..i dont reccomend it to anyone!

Authoritative and eminently readable, 27 Aug 2008
Reputed consultant and keynote speaker David Meerman Scott hits the bull's eye with a timely, well-written and thoroughly enjoyable book that does just 'what it says on the tin'.

Full of relevant examples and in a conversational tone, Mr Meerman Scott reveals the new rules of PR and online marketing and shows how to engage in a meaningful dialogue with clients and stakeholders bypassing the traditional media stronghold on information.

Not to be missed.

Excellent resource for online marketing, 20 Aug 2008
My business targets pre-start ups, new businesses and established businesses and I have found this book extremely helpful in its extensive detail about the ever-increasing opportunities for companies to promote themselves online. If you have a limited marketing budget this book will give you lots of ideas which can be implemented at a manageable cost. As a marketing strategist who always insists on goal setting and target audience definition as a starting point for any business or business project, I particularly liked Section III, which deals with establishing organisational goals and identifying buyer personae for products and/or services. An excellent resource which is very relevant to the modern world of online marketing.


New lamps for old, 03 Mar 2008
There are some real gems and lots of good, solid, practical insights in this book. And I have to admit after some initial scepticism, this book is the first to provide me with real insight into how the Web, and blogging more specifically, can be used to aid PR and marketing strategies.

This said, I found Scott less good with the underpinning theory; he has a tendency to make a few too many assumptions and is a bit too loose with the generalisations. This isn't necessarily a bad thing in itself, as it can make the writing `pacy' and accessible. However, I would certainly take issue with the way he defines marketing. It's a pretty one-eyed view, and to make matters worse its advertising he focuses on in the list he draws up detailing its shortcomings. At the best of times resorting to `man of straw' arguments is dubious rhetoric, and initially this made me doubt the book's `authenticity' or thought leadership, as Scott would perhaps call it.

I would also argue that `interruption advertising' still has its place both of itself and when integrated into Web-based strategies. The creative variations of Cadbury's `Gorilla' advertisement on YouTube offer an intriguing insight to what can be achieved.

The issue I have with Scott's book is, that to begin, he is so concerned to argue the old marketing and PR rules are dead, that he dilutes the message about how the old and the new might be better integrated to deliver more effective communications, at whatever level of access. But by the end of the book, his more measured, thoughtful and practical approach had turned me around.

For me, Scott sums up his book in the following statement. The new publishing model on the Web is about. . . delivering content when and where it is needed and, in the process, branding you or your organization as a leader. When you understand your audience, those people who will become your buyers, you can craft an editorial and content strategy just for them. . . . In order to implement a successful strategy, think like a publisher.

Two final comments: understanding your audience is classic, `old marketing'. Secondly, thinking like a publisher is not exactly easy, but it's what conventional PR attempts to achieve when crafting messages for its audiences. So, let's be careful not throw out the baby with the bath water.

Inspirational Reading, 27 Sep 2008
This book was given to me when I started in the advertising industry and has inspired me to push myself creatively and to challenge everything. The book presents a high risk high gain strategy of managing your career by thinking out of the ordinary. I think as a direct result of reading this book I have used the presentation that my boss deemed 'too different' and questioned the norm on a daily basis, which has so far worked out well for me!!

Although this book is obviously been aimed at the creative industries, a couple of my friends read it when we were on holiday (a doctor and farmer) and they seemed to take away as much from it as I did. Takes about 20 minutes to read and leaves you feeling motivated and chomping on the bit to do better.

Ideal present for any career driven person.


Buy a Moleskin Note Book Instead, cos' it's just as empty....., 19 Sep 2008
A pat on the back for being so Good.

More empty rhetoric.

This book taught me.

Here is some self help for you.

But somehow I really warm to Paul Ardens book, even though he's a jammy so and so.

worth uk standard postage

why are you reading this? Why don't you?

Carry in your Handbag all day!, 18 Sep 2008
Fantastic, small and my bible. I carry it around with me and am forever annoying others with quotes from the book. I am a Financial Adviser, not in Advertising, but still think it's fantastic...just buying some more!

A Nice Way to Spend an Hour, 06 Aug 2008
For the price of this book you cannot go wrong buying it . It is a quirky little thing and good fun to read - or rather 'flick through'. I bought it after reading Paul Arden's obituary in the Telegraph in which the book was mentioned. As you would expect from a Creative Director this book has been produced in a very creative way. Frankly, I think it is worth buying just for that. However, in it you will also find lots and lots of useful career and business tips. Well worth having on your bookshelf.

Thought provoking and useful for everyone, 26 Jul 2008
Paul Arden's book is a like a breath of fresh air compared to many help or guidebooks out there. The way he combines the images and photographs to highlight the message of the text reflects why he's so well renowned. For someone who isn't involved with advertising or marketing I expected to take away only a limited amount from reading this book. I was pleasantly surprised.

The snapshot way in which the ideas are presented keeps you constantly engaged and thinking. Thought provoking ideas such as - "Don't look for the next opportunity, the one you have in hand is the opportunity" and how we might want to get off a certain job but it could just be the best work we ever do. The idea of "Don't put on a speech, give a show" really hit home. I do speeches and thought that's why people were there, Paul tells us differently.

There's a lot here that everyone who want's to think and act differently will benefit from. A book that you'll read in one sitting and then read over and again. So in case you didn't know, don't covet your ideas and present on a Tuesday.


A good read if you are new to internet. That's all there is to it., 21 Oct 2008
If I get one good idea from each book I read, I'm quite happy.

This book truly has some good ideas like an analysis of the most over-used and under-meaningful phrases in PR. But apart from a handful of nice-to-knows this book is really disappointing. Too many pages for too few need-to-knows.

This book is probably good for newbies to online (and social) media (i.e. they who don't know what a blog is), but I certainly cannot recommend it for "advanced users".

For the former it's a nice kickstart, for the latter it's merely an overview of what you already know and hence a waste of precious time.



this is a bad boring book..., 30 Sep 2008
this book is really bad!! other than telling us that blogs are the new PR and that content is king, nothing is NEW, the book keeps repeating itself..i dont reccomend it to anyone!

Authoritative and eminently readable, 27 Aug 2008
Reputed consultant and keynote speaker David Meerman Scott hits the bull's eye with a timely, well-written and thoroughly enjoyable book that does just 'what it says on the tin'.

Full of relevant examples and in a conversational tone, Mr Meerman Scott reveals the new rules of PR and online marketing and shows how to engage in a meaningful dialogue with clients and stakeholders bypassing the traditional media stronghold on information.

Not to be missed.

Excellent resource for online marketing, 20 Aug 2008
My business targets pre-start ups, new businesses and established businesses and I have found this book extremely helpful in its extensive detail about the ever-increasing opportunities for companies to promote themselves online. If you have a limited marketing budget this book will give you lots of ideas which can be implemented at a manageable cost. As a marketing strategist who always insists on goal setting and target audience definition as a starting point for any business or business project, I particularly liked Section III, which deals with establishing organisational goals and identifying buyer personae for products and/or services. An excellent resource which is very relevant to the modern world of online marketing.


New lamps for old, 03 Mar 2008
There are some real gems and lots of good, solid, practical insights in this book. And I have to admit after some initial scepticism, this book is the first to provide me with real insight into how the Web, and blogging more specifically, can be used to aid PR and marketing strategies.

This said, I found Scott less good with the underpinning theory; he has a tendency to make a few too many assumptions and is a bit too loose with the generalisations. This isn't necessarily a bad thing in itself, as it can make the writing `pacy' and accessible. However, I would certainly take issue with the way he defines marketing. It's a pretty one-eyed view, and to make matters worse its advertising he focuses on in the list he draws up detailing its shortcomings. At the best of times resorting to `man of straw' arguments is dubious rhetoric, and initially this made me doubt the book's `authenticity' or thought leadership, as Scott would perhaps call it.

I would also argue that `interruption advertising' still has its place both of itself and when integrated into Web-based strategies. The creative variations of Cadbury's `Gorilla' advertisement on YouTube offer an intriguing insight to what can be achieved.

The issue I have with Scott's book is, that to begin, he is so concerned to argue the old marketing and PR rules are dead, that he dilutes the message about how the old and the new might be better integrated to deliver more effective communications, at whatever level of access. But by the end of the book, his more measured, thoughtful and practical approach had turned me around.

For me, Scott sums up his book in the following statement. The new publishing model on the Web is about. . . delivering content when and where it is needed and, in the process, branding you or your organization as a leader. When you understand your audience, those people who will become your buyers, you can craft an editorial and content strategy just for them. . . . In order to implement a successful strategy, think like a publisher.

Two final comments: understanding your audience is classic, `old marketing'. Secondly, thinking like a publisher is not exactly easy, but it's what conventional PR attempts to achieve when crafting messages for its audiences. So, let's be careful not throw out the baby with the bath water.


Easy to read, good design, 29 Aug 2006
This is a good edition of the classic of Mr. Ogilvy. I like it, easy to read and easy and good design.
What this book means for all advertisers just advertisers know.
Good to carry everywhere.

Inspirational Reading, 27 Sep 2008
This book was given to me when I started in the advertising industry and has inspired me to push myself creatively and to challenge everything. The book presents a high risk high gain strategy of managing your career by thinking out of the ordinary. I think as a direct result of reading this book I have used the presentation that my boss deemed 'too different' and questioned the norm on a daily basis, which has so far worked out well for me!!

Although this book is obviously been aimed at the creative industries, a couple of my friends read it when we were on holiday (a doctor and farmer) and they seemed to take away as much from it as I did. Takes about 20 minutes to read and leaves you feeling motivated and chomping on the bit to do better.

Ideal present for any career driven person.


Buy a Moleskin Note Book Instead, cos' it's just as empty....., 19 Sep 2008
A pat on the back for being so Good.

More empty rhetoric.

This book taught me.

Here is some self help for you.

But somehow I really warm to Paul Ardens book, even though he's a jammy so and so.

worth uk standard postage

why are you reading this? Why don't you?

Carry in your Handbag all day!, 18 Sep 2008
Fantastic, small and my bible. I carry it around with me and am forever annoying others with quotes from the book. I am a Financial Adviser, not in Advertising, but still think it's fantastic...just buying some more!

A Nice Way to Spend an Hour, 06 Aug 2008
For the price of this book you cannot go wrong buying it . It is a quirky little thing and good fun to read - or rather 'flick through'. I bought it after reading Paul Arden's obituary in the Telegraph in which the book was mentioned. As you would expect from a Creative Director this book has been produced in a very creative way. Frankly, I think it is worth buying just for that. However, in it you will also find lots and lots of useful career and business tips. Well worth having on your bookshelf.

Thought provoking and useful for everyone, 26 Jul 2008
Paul Arden's book is a like a breath of fresh air compared to many help or guidebooks out there. The way he combines the images and photographs to highlight the message of the text reflects why he's so well renowned. For someone who isn't involved with advertising or marketing I expected to take away only a limited amount from reading this book. I was pleasantly surprised.

The snapshot way in which the ideas are presented keeps you constantly engaged and thinking. Thought provoking ideas such as - "Don't look for the next opportunity, the one you have in hand is the opportunity" and how we might want to get off a certain job but it could just be the best work we ever do. The idea of "Don't put on a speech, give a show" really hit home. I do speeches and thought that's why people were there, Paul tells us differently.

There's a lot here that everyone who want's to think and act differently will benefit from. A book that you'll read in one sitting and then read over and again. So in case you didn't know, don't covet your ideas and present on a Tuesday.


A good read if you are new to internet. That's all there is to it., 21 Oct 2008
If I get one good idea from each book I read, I'm quite happy.

This book truly has some good ideas like an analysis of the most over-used and under-meaningful phrases in PR. But apart from a handful of nice-to-knows this book is really disappointing. Too many pages for too few need-to-knows.

This book is probably good for newbies to online (and social) media (i.e. they who don't know what a blog is), but I certainly cannot recommend it for "advanced users".

For the former it's a nice kickstart, for the latter it's merely an overview of what you already know and hence a waste of precious time.



this is a bad boring book..., 30 Sep 2008
this book is really bad!! other than telling us that blogs are the new PR and that content is king, nothing is NEW, the book keeps repeating itself..i dont reccomend it to anyone!

Authoritative and eminently readable, 27 Aug 2008
Reputed consultant and keynote speaker David Meerman Scott hits the bull's eye with a timely, well-written and thoroughly enjoyable book that does just 'what it says on the tin'.

Full of relevant examples and in a conversational tone, Mr Meerman Scott reveals the new rules of PR and online marketing and shows how to engage in a meaningful dialogue with clients and stakeholders bypassing the traditional media stronghold on information.

Not to be missed.

Excellent resource for online marketing, 20 Aug 2008
My business targets pre-start ups, new businesses and established businesses and I have found this book extremely helpful in its extensive detail about the ever-increasing opportunities for companies to promote themselves online. If you have a limited marketing budget this book will give you lots of ideas which can be implemented at a manageable cost. As a marketing strategist who always insists on goal setting and target audience definition as a starting point for any business or business project, I particularly liked Section III, which deals with establishing organisational goals and identifying buyer personae for products and/or services. An excellent resource which is very relevant to the modern world of online marketing.


New lamps for old, 03 Mar 2008
There are some real gems and lots of good, solid, practical insights in this book. And I have to admit after some initial scepticism, this book is the first to provide me with real insight into how the Web, and blogging more specifically, can be used to aid PR and marketing strategies.

This said, I found Scott less good with the underpinning theory; he has a tendency to make a few too many assumptions and is a bit too loose with the generalisations. This isn't necessarily a bad thing in itself, as it can make the writing `pacy' and accessible. However, I would certainly take issue with the way he defines marketing. It's a pretty one-eyed view, and to make matters worse its advertising he focuses on in the list he draws up detailing its shortcomings. At the best of times resorting to `man of straw' arguments is dubious rhetoric, and initially this made me doubt the book's `authenticity' or thought leadership, as Scott would perhaps call it.

I would also argue that `interruption advertising' still has its place both of itself and when integrated into Web-based strategies. The creative variations of Cadbury's `Gorilla' advertisement on YouTube offer an intriguing insight to what can be achieved.

The issue I have with Scott's book is, that to begin, he is so concerned to argue the old marketing and PR rules are dead, that he dilutes the message about how the old and the new might be better integrated to deliver more effective communications, at whatever level of access. But by the end of the book, his more measured, thoughtful and practical approach had turned me around.

For me, Scott sums up his book in the following statement. The new publishing model on the Web is about. . . delivering content when and where it is needed and, in the process, branding you or your organization as a leader. When you understand your audience, those people who will become your buyers, you can craft an editorial and content strategy just for them. . . . In order to implement a successful strategy, think like a publisher.

Two final comments: understanding your audience is classic, `old marketing'. Secondly, thinking like a publisher is not exactly easy, but it's what conventional PR attempts to achieve when crafting messages for its audiences. So, let's be careful not throw out the baby with the bath water.


Easy to read, good design, 29 Aug 2006
This is a good edition of the classic of Mr. Ogilvy. I like it, easy to read and easy and good design.
What this book means for all advertisers just advertisers know.
Good to carry everywhere.

A good read if you are new to internet. That's all there is to it., 21 Oct 2008
If I get one good idea from each book I read, I'm quite happy.

This book truly has some good ideas like an analysis of the most over-used and under-meaningful phrases in PR. But apart from a handful of nice-to-knows this book is really disappointing. Too many pages for too few need-to-knows.

This book is probably good for newbies to online (and social) media (i.e. they who don't know what a blog is), but I certainly cannot recommend it for "advanced users".

For the former it's a nice kickstart, for the latter it's merely an overview of what you already know and hence a waste of precious time.



this is a bad boring book..., 30 Sep 2008
this book is really bad!! other than telling us that blogs are the new PR and that content is king, nothing is NEW, the book keeps repeating itself..i dont reccomend it to anyone!

Authoritative and eminently readable, 27 Aug 2008
Reputed consultant and keynote speaker David Meerman Scott hits the bull's eye with a timely, well-written and thoroughly enjoyable book that does just 'what it says on the tin'.

Full of relevant examples and in a conversational tone, Mr Meerman Scott reveals the new rules of PR and online marketing and shows how to engage in a meaningful dialogue with clients and stakeholders bypassing the traditional media stronghold on information.

Not to be missed.

Excellent resource for online marketing, 20 Aug 2008
My business targets pre-start ups, new businesses and established businesses and I have found this book extremely helpful in its extensive detail about the ever-increasing opportunities for companies to promote themselves online. If you have a limited marketing budget this book will give you lots of ideas which can be implemented at a manageable cost. As a marketing strategist who always insists on goal setting and target audience definition as a starting point for any business or business project, I particularly liked Section III, which deals with establishing organisational goals and identifying buyer personae for products and/or services. An excellent resource which is very relevant to the modern world of online marketing.


New lamps for old, 03 Mar 2008
There are some real gems and lots of good, solid, practical insights in this book. And I have to admit after some initial scepticism, this book is the first to provide me with real insight into how the Web, and blogging more specifically, can be used to aid PR and marketing strategies.

This said, I found Scott less good with the underpinning theory; he has a tendency to make a few too many assumptions and is a bit too loose with the generalisations. This isn't necessarily a bad thing in itself, as it can make the writing `pacy' and accessible. However, I would certainly take issue with the way he defines marketing. It's a pretty one-eyed view, and to make matters worse its advertising he focuses on in the list he draws up detailing its shortcomings. At the best of times resorting to `man of straw' arguments is dubious rhetoric, and initially this made me doubt the book's `authenticity' or thought leadership, as Scott would perhaps call it.

I would also argue that `interruption advertising' still has its place both of itself and when integrated into Web-based strategies. The creative variations of Cadbury's `Gorilla' advertisement on YouTube offer an intriguing insight to what can be achieved.

The issue I have with Scott's book is, that to begin, he is so concerned to argue the old marketing and PR rules are dead, that he dilutes the message about how the old and the new might be better integrated to deliver more effective communications, at whatever level of access. But by the end of the book, his more measured, thoughtful and practical approach had turned me around.

For me, Scott sums up his book in the following statement. The new publishing model on the Web is about. . . delivering content when and where it is needed and, in the process, branding you or your organization as a leader. When you understand your audience, those people who will become your buyers, you can craft an editorial and content strategy just for them. . . . In order to implement a successful strategy, think like a publisher.

Two final comments: understanding your audience is classic, `old marketing'. Secondly, thinking like a publisher is not exactly easy, but it's what conventional PR attempts to achieve when crafting messages for its audiences. So, let's be careful not throw out the baby with the bath water.

Inspirational Reading, 27 Sep 2008
This book was given to me when I started in the advertising industry and has inspired me to push myself creatively and to challenge everything. The book presents a high risk high gain strategy of managing your career by thinking out of the ordinary. I think as a direct result of reading this book I have used the presentation that my boss deemed 'too different' and questioned the norm on a daily basis, which has so far worked out well for me!!

Although this book is obviously been aimed at the creative industries, a couple of my friends read it when we were on holiday (a doctor and farmer) and they seemed to take away as much from it as I did. Takes about 20 minutes to read and leaves you feeling motivated and chomping on the bit to do better.

Ideal present for any career driven person.


Buy a Moleskin Note Book Instead, cos' it's just as empty....., 19 Sep 2008
A pat on the back for being so Good.

More empty rhetoric.

This book taught me.

Here is some self help for you.

But somehow I really warm to Paul Ardens book, even though he's a jammy so and so.

worth uk standard postage

why are you reading this? Why don't you?

Carry in your Handbag all day!, 18 Sep 2008
Fantastic, small and my bible. I carry it around with me and am forever annoying others with quotes from the book. I am a Financial Adviser, not in Advertising, but still think it's fantastic...just buying some more!

A Nice Way to Spend an Hour, 06 Aug 2008
For the price of this book you cannot go wrong buying it . It is a quirky little thing and good fun to read - or rather 'flick through'. I bought it after reading Paul Arden's obituary in the Telegraph in which the book was mentioned. As you would expect from a Creative Director this book has been produced in a very creative way. Frankly, I think it is worth buying just for that. However, in it you will also find lots and lots of useful career and business tips. Well worth having on your bookshelf.

Thought provoking and useful for everyone, 26 Jul 2008
Paul Arden's book is a like a breath of fresh air compared to many help or guidebooks out there. The way he combines the images and photographs to highlight the message of the text reflects why he's so well renowned. For someone who isn't involved with advertising or marketing I expected to take away only a limited amount from reading this book. I was pleasantly surprised.

The snapshot way in which the ideas are presented keeps you constantly engaged and thinking. Thought provoking ideas such as - "Don't look for the next opportunity, the one you have in hand is the opportunity" and how we might want to get off a certain job but it could just be the best work we ever do. The idea of "Don't put on a speech, give a show" really hit home. I do speeches and thought that's why people were there, Paul tells us differently.

There's a lot here that everyone who want's to think and act differently will benefit from. A book that you'll read in one sitting and then read over and again. So in case you didn't know, don't covet your ideas and present on a Tuesday.


A good read if you are new to internet. That's all there is to it., 21 Oct 2008
If I get one good idea from each book I read, I'm quite happy.

This book truly has some good ideas like an analysis of the most over-used and under-meaningful phrases in PR. But apart from a handful of nice-to-knows this book is really disappointing. Too many pages for too few need-to-knows.

This book is probably good for newbies to online (and social) media (i.e. they who don't know what a blog is), but I certainly cannot recommend it for "advanced users".

For the former it's a nice kickstart, for the latter it's merely an overview of what you already know and hence a waste of precious time.



this is a bad boring book..., 30 Sep 2008
this book is really bad!! other than telling us that blogs are the new PR and that content is king, nothing is NEW, the book keeps repeating itself..i dont reccomend it to anyone!

Authoritative and eminently readable, 27 Aug 2008
Reputed consultant and keynote speaker David Meerman Scott hits the bull's eye with a timely, well-written and thoroughly enjoyable book that does just 'what it says on the tin'.

Full of relevant examples and in a conversational tone, Mr Meerman Scott reveals the new rules of PR and online marketing and shows how to engage in a meaningful dialogue with clients and stakeholders bypassing the traditional media stronghold on information.

Not to be missed.

Excellent resource for online marketing, 20 Aug 2008
My business targets pre-start ups, new businesses and established businesses and I have found this book extremely helpful in its extensive detail about the ever-increasing opportunities for companies to promote themselves online. If you have a limited marketing budget this book will give you lots of ideas which can be implemented at a manageable cost. As a marketing strategist who always insists on goal setting and target audience definition as a starting point for any business or business project, I particularly liked Section III, which deals with establishing organisational goals and identifying buyer personae for products and/or services. An excellent resource which is very relevant to the modern world of online marketing.


New lamps for old, 03 Mar 2008
There are some real gems and lots of good, solid, practical insights in this book. And I have to admit after some initial scepticism, this book is the first to provide me with real insight into how the Web, and blogging more specifically, can be used to aid PR and marketing strategies.

This said, I found Scott less good with the underpinning theory; he has a tendency to make a few too many assumptions and is a bit too loose with the generalisations. This isn't necessarily a bad thing in itself, as it can make the writing `pacy' and accessible. However, I would certainly take issue with the way he defines marketing. It's a pretty one-eyed view, and to make matters worse its advertising he focuses on in the list he draws up detailing its shortcomings. At the best of times resorting to `man of straw' arguments is dubious rhetoric, and initially this made me doubt the book's `authenticity' or thought leadership, as Scott would perhaps call it.

I would also argue that `interruption advertising' still has its place both of itself and when integrated into Web-based strategies. The creative variations of Cadbury's `Gorilla' advertisement on YouTube offer an intriguing insight to what can be achieved.

The issue I have with Scott's book is, that to begin, he is so concerned to argue the old marketing and PR rules are dead, that he dilutes the message about how the old and the new might be better integrated to deliver more effective communications, at whatever level of access. But by the end of the book, his more measured, thoughtful and practical approach had turned me around.

For me, Scott sums up his book in the following statement. The new publishing model on the Web is about. . . delivering content when and where it is needed and, in the process, branding you or your organization as a leader. When you understand your audience, those people who will become your buyers, you can craft an editorial and content strategy just for them. . . . In order to implement a successful strategy, think like a publisher.

Two final comments: understanding your audience is classic, `old marketing'. Secondly, thinking like a publisher is not exactly easy, but it's what conventional PR attempts to achieve when crafting messages for its audiences. So, let's be careful not throw out the baby with the bath water.


Easy to read, good design, 29 Aug 2006
This is a good edition of the classic of Mr. Ogilvy. I like it, easy to read and easy and good design.
What this book means for all advertisers just advertisers know.
Good to carry everywhere.

A good read if you are new to internet. That's all there is to it., 21 Oct 2008
If I get one good idea from each book I read, I'm quite happy.

This book truly has some good ideas like an analysis of the most over-used and under-meaningful phrases in PR. But apart from a handful of nice-to-knows this book is really disappointing. Too many pages for too few need-to-knows.

This book is probably good for newbies to online (and social) media (i.e. they who don't know what a blog is), but I certainly cannot recommend it for "advanced users".

For the former it's a nice kickstart, for the latter it's merely an overview of what you already know and hence a waste of precious time.



this is a bad boring book..., 30 Sep 2008
this book is really bad!! other than telling us that blogs are the new PR and that content is king, nothing is NEW, the book keeps repeating itself..i dont reccomend it to anyone!

Authoritative and eminently readable, 27 Aug 2008
Reputed consultant and keynote speaker David Meerman Scott hits the bull's eye with a timely, well-written and thoroughly enjoyable book that does just 'what it says on the tin'.

Full of relevant examples and in a conversational tone, Mr Meerman Scott reveals the new rules of PR and online marketing and shows how to engage in a meaningful dialogue with clients and stakeholders bypassing the traditional media stronghold on information.

Not to be missed.

Excellent resource for online marketing, 20 Aug 2008
My business targets pre-start ups, new businesses and established businesses and I have found this book extremely helpful in its extensive detail about the ever-increasing opportunities for companies to promote themselves online. If you have a limited marketing budget this book will give you lots of ideas which can be implemented at a manageable cost. As a marketing strategist who always insists on goal setting and target audience definition as a starting point for any business or business project, I particularly liked Section III, which deals with establishing organisational goals and identifying buyer personae for products and/or services. An excellent resource which is very relevant to the modern world of online marketing.


New lamps for old, 03 Mar 2008
There are some real gems and lots of good, solid, practical insights in this book. And I have to admit after some initial scepticism, this book is the first to provide me with real insight into how the Web, and blogging more specifically, can be used to aid PR and marketing strategies.

This said, I found Scott less good with the underpinning theory; he has a tendency to make a few too many assumptions and is a bit too loose with the generalisations. This isn't necessarily a bad thing in itself, as it can make the writing `pacy' and accessible. However, I would certainly take issue with the way he defines marketing. It's a pretty one-eyed view, and to make matters worse its advertising he focuses on in the list he draws up detailing its shortcomings. At the best of times resorting to `man of straw' arguments is dubious rhetoric, and initially this made me doubt the book's `authenticity' or thought leadership, as Scott would perhaps call it.

I would also argue that `interruption advertising' still has its place both of itself and when integrated into Web-based strategies. The creative variations of Cadbury's `Gorilla' advertisement on YouTube offer an intriguing insight to what can be achieved.

The issue I have with Scott's book is, that to begin, he is so concerned to argue the old marketing and PR rules are dead, that he dilutes the message about how the old and the new might be better integrated to deliver more effective communications, at whatever level of access. But by the end of the book, his more measured, thoughtful and practical approach had turned me around.

For me, Scott sums up his book in the following statement. The new publishing model on the Web is about. . . delivering content when and where it is needed and, in the process, branding you or your organization as a leader. When you understand your audience, those people who will become your buyers, you can craft an editorial and content strategy just for them. . . . In order to implement a successful strategy, think like a publisher.

Two final comments: understanding your audience is classic, `old marketing'. Secondly, thinking like a publisher is not exactly easy, but it's what conventional PR attempts to achieve when crafting messages for its audiences. So, let's be careful not throw out the baby with the bath water.


Highly recomennded, 01 Nov 2008
Brilliant book for anyone studying events management or hospitality, easy to read and understand. Very useful for assignments and exams. Highly recomendded :) and reasonable price for it too.

if you are looking to understand this topid this book is a must havve!, 21 Oct 2008
it's such an easy book to read and it's also really clear and has lots of good diagrams and examples. i was recomended it, and i'd also recomend it.

Inspirational Reading, 27 Sep 2008
This book was given to me when I started in the advertising industry and has inspired me to push myself creatively and to challenge everything. The book presents a high risk high gain strategy of managing your career by thinking out of the ordinary. I think as a direct result of reading this book I have used the presentation that my boss deemed 'too different' and questioned the norm on a daily basis, which has so far worked out well for me!!

Although this book is obviously been aimed at the creative industries, a couple of my friends read it when we were on holiday (a doctor and farmer) and they seemed to take away as much from it as I did. Takes about 20 minutes to read and leaves you feeling motivated and chomping on the bit to do better.

Ideal present for any career driven person.


Buy a Moleskin Note Book Instead, cos' it's just as empty....., 19 Sep 2008
A pat on the back for being so Good.

More empty rhetoric.

This book taught me.

Here is some self help for you.

But somehow I really warm to Paul Ardens book, even though he's a jammy so and so.

worth uk standard postage

why are you reading this? Why don't you?

Carry in your Handbag all day!, 18 Sep 2008
Fantastic, small and my bible. I carry it around with me and am forever annoying others with quotes from the book. I am a Financial Adviser, not in Advertising, but still think it's fantastic...just buying some more!

A Nice Way to Spend an Hour, 06 Aug 2008
For the price of this book you cannot go wrong buying it . It is a quirky little thing and good fun to read - or rather 'flick through'. I bought it after reading Paul Arden's obituary in the Telegraph in which the book was mentioned. As you would expect from a Creative Director this book has been produced in a very creative way. Frankly, I think it is worth buying just for that. However, in it you will also find lots and lots of useful career and business tips. Well worth having on your bookshelf.

Thought provoking and useful for everyone, 26 Jul 2008
Paul Arden's book is a like a breath of fresh air compared to many help or guidebooks out there. The way he combines the images and photographs to highlight the message of the text reflects why he's so well renowned. For someone who isn't involved with advertising or marketing I expected to take away only a limited amount from reading this book. I was pleasantly surprised.

The snapshot way in which the ideas are presented keeps you constantly engaged and thinking. Thought provoking ideas such as - "Don't look for the next opportunity, the one you have in hand is the opportunity" and how we might want to get off a certain job but it could just be the best work we ever do. The idea of "Don't put on a speech, give a show" really hit home. I do speeches and thought that's why people were there, Paul tells us differently.

There's a lot here that everyone who want's to think and act differently will benefit from. A book that you'll read in one sitting and then read over and again. So in case you didn't know, don't covet your ideas and present on a Tuesday.


A good read if you are new to internet. That's all there is to it., 21 Oct 2008
If I get one good idea from each book I read, I'm quite happy.

This book truly has some good ideas like an analysis of the most over-used and under-meaningful phrases in PR. But apart from a handful of nice-to-knows this book is really disappointing. Too many pages for too few need-to-knows.

This book is probably good for newbies to online (and social) media (i.e. they who don't know what a blog is), but I certainly cannot recommend it for "advanced users".

For the former it's a nice kickstart, for the latter it's merely an overview of what you already know and hence a waste of precious time.



this is a bad boring book..., 30 Sep 2008
this book is really bad!! other than telling us that blogs are the new PR and that content is king, nothing is NEW, the book keeps repeating itself..i dont reccomend it to anyone!

Authoritative and eminently readable, 27 Aug 2008
Reputed consultant and keynote speaker David Meerman Scott hits the bull's eye with a timely, well-written and thoroughly enjoyable book that does just 'what it says on the tin'.

Full of relevant examples and in a conversational tone, Mr Meerman Scott reveals the new rules of PR and online marketing and shows how to engage in a meaningful dialogue with clients and stakeholders bypassing the traditional media stronghold on information.

Not to be missed.

Excellent resource for online marketing, 20 Aug 2008
My business targets pre-start ups, new businesses and established businesses and I have found this book extremely helpful in its extensive detail about the ever-increasing opportunities for companies to promote themselves online. If you have a limited marketing budget this book will give you lots of ideas which can be implemented at a manageable cost. As a marketing strategist who always insists on goal setting and target audience definition as a starting point for any business or business project, I particularly liked Section III, which deals with establishing organisational goals and identifying buyer personae for products and/or services. An excellent resource which is very relevant to the modern world of online marketing.


New lamps for old, 03 Mar 2008
There are some real gems and lots of good, solid, practical insights in this book. And I have to admit after some initial scepticism, this book is the first to provide me with real insight into how the Web, and blogging more specifically, can be used to aid PR and marketing strategies.

This said, I found Scott less good with the underpinning theory; he has a tendency to make a few too many assumptions and is a bit too loose with the generalisations. This isn't necessarily a bad thing in itself, as it can make the writing `pacy' and accessible. However, I would certainly take issue with the way he defines marketing. It's a pretty one-eyed view, and to make matters worse its advertising he focuses on in the list he draws up detailing its shortcomings. At the best of times resorting to `man of straw' arguments is dubious rhetoric, and initially this made me doubt the book's `authenticity' or thought leadership, as Scott would perhaps call it.

I would also argue that `interruption advertising' still has its place both of itself and when integrated into Web-based strategies. The creative variations of Cadbury's `Gorilla' advertisement on YouTube offer an intriguing insight to what can be achieved.

The issue I have with Scott's book is, that to begin, he is so concerned to argue the old marketing and PR rules are dead, that he dilutes the message about how the old and the new might be better integrated to deliver more effective communications, at whatever level of access. But by the end of the book, his more measured, thoughtful and practical approach had turned me around.

For me, Scott sums up his book in the following statement. The new publishing model on the Web is about. . . delivering content when and where it is needed and, in the process, branding you or your organization as a leader. When you understand your audience, those people who will become your buyers, you can craft an editorial and content strategy just for them. . . . In order to implement a successful strategy, think like a publisher.

Two final comments: understanding your audience is classic, `old marketing'. Secondly, thinking like a publisher is not exactly easy, but it's what conventional PR attempts to achieve when crafting messages for its audiences. So, let's be careful not throw out the baby with the bath water.


Easy to read, good design, 29 Aug 2006
This is a good edition of the classic of Mr. Ogilvy. I like it, easy to read and easy and good design.
What this book means for all advertisers just advertisers know.
Good to carry everywhere.

A good read if you are new to internet. That's all there is to it., 21 Oct 2008
If I get one good idea from each book I read, I'm quite happy.

This book truly has some good ideas like an analysis of the most over-used and under-meaningful phrases in PR. But apart from a handful of nice-to-knows this book is really disappointing. Too many pages for too few need-to-knows.

This book is probably good for newbies to online (and social) media (i.e. they who don't know what a blog is), but I certainly cannot recommend it for "advanced users".

For the former it's a nice kickstart, for the latter it's merely an overview of what you already know and hence a waste of precious time.



this is a bad boring book..., 30 Sep 2008
this book is really bad!! other than telling us that blogs are the new PR and that content is king, nothing is NEW, the book keeps repeating itself..i dont reccomend it to anyone!

Authoritative and eminently readable, 27 Aug 2008
Reputed consultant and keynote speaker David Meerman Scott hits the bull's eye with a timely, well-written and thoroughly enjoyable book that does just 'what it says on the tin'.

Full of relevant examples and in a conversational tone, Mr Meerman Scott reveals the new rules of PR and online marketing and shows how to engage in a meaningful dialogue with clients and stakeholders bypassing the traditional media stronghold on information.

Not to be missed.

Excellent resource for online marketing, 20 Aug 2008
My business targets pre-start ups, new businesses and established businesses and I have found this book extremely helpful in its extensive detail about the ever-increasing opportunities for companies to promote themselves online. If you have a limited marketing budget this book will give you lots of ideas which can be implemented at a manageable cost. As a marketing strategist who always insists on goal setting and target audience definition as a starting point for any business or business project, I particularly liked Section III, which deals with establishing organisational goals and identifying buyer personae for products and/or services. An excellent resource which is very relevant to the modern world of online marketing.


New lamps for old, 03 Mar 2008
There are some real gems and lots of good, solid, practical insights in this book. And I have to admit after some initial scepticism, this book is the first to provide me with real insight into how the Web, and blogging more specifically, can be used to aid PR and marketing strategies.

This said, I found Scott less good with the underpinning theory; he has a tendency to make a few too many assumptions and is a bit too loose with the generalisations. This isn't necessarily a bad thing in itself, as it can make the writing `pacy' and accessible. However, I would certainly take issue with the way he defines marketing. It's a pretty one-eyed view, and to make matters worse its advertising he focuses on in the list he draws up detailing its shortcomings. At the best of times resorting to `man of straw' arguments is dubious rhetoric, and initially this made me doubt the book's `authenticity' or thought leadership, as Scott would perhaps call it.

I would also argue that `interruption advertising' still has its place both of itself and when integrated into Web-based strategies. The creative variations of Cadbury's `Gorilla' advertisement on YouTube offer an intriguing insight to what can be achieved.

The issue I have with Scott's book is, that to begin, he is so concerned to argue the old marketing and PR rules are dead, that he dilutes the message about how the old and the new might be better integrated to deliver more effective communications, at whatever level of access. But by the end of the book, his more measured, thoughtful and practical approach had turned me around.

For me, Scott sums up his book in the following statement. The new publishing model on the Web is about. . . delivering content when and where it is needed and, in the process, branding you or your organization as a leader. When you understand your audience, those people who will become your buyers, you can craft an editorial and content strategy just for them. . . . In order to implement a successful strategy, think like a publisher.

Two final comments: understanding your audience is classic, `old marketing'. Secondly, thinking like a publisher is not exactly easy, but it's what conventional PR attempts to achieve when crafting messages for its audiences. So, let's be careful not throw out the baby with the bath water.


Highly recomennded, 01 Nov 2008
Brilliant book for anyone studying events management or hospitality, easy to read and understand. Very useful for assignments and exams. Highly recomendded :) and reasonable price for it too.

if you are looking to understand this topid this book is a must havve!, 21 Oct 2008
it's such an easy book to read and it's also really clear and has lots of good diagrams and examples. i was recomended it, and i'd also recomend it.

Great Marketing book, 25 Dec 2007
I thought I knew a fair bit about marketing until I read this book. A must for every coach, and business owner/ entreupeuner who wants to expand and make their business more effective. Having a great product alone will not pay the bills, this book will help you to pay the bills and more if the principles are applied, it is priceless and worth every pennny.

Everything you wanted to know about marketing but were afraid to ask!, 16 Apr 2007
As a fledging life coach I must say that the marketing side of the business was the scariest area to contemplate. After looking at Hannahs marketing website and being impressed with that I decided to buy the book. I am very glad that I did. It is presented clearly and concisely with an appropriate amount of humour. You'll need to buy the book to find this out but I suspect not many marketing books mention ducks!!! It is not dry and it is crystal clear that Hannah sure knows her stuff. It has exercises that you can do to build up your plans and work towards your goals. I bought mine from her website and she had kindly signed it, a sign to me that she cares about her business and who she connects with.

If you are going to buy one book on marketing for coaches then make it this one.

Inspirational Reading, 27 Sep 2008
This book was given to me when I started in the advertising industry and has inspired me to push myself creatively and to challenge everything. The book presents a high risk high gain strategy of managing your career by thinking out of the ordinary. I think as a direct result of reading this book I have used the presentation that my boss deemed 'too different' and questioned the norm on a daily basis, which has so far worked out well for me!!

Although this book is obviously been aimed at the creative industries, a couple of my friends read it when we were on holiday (a doctor and farmer) and they seemed to take away as much from it as I did. Takes about 20 minutes to read and leaves you feeling motivated and chomping on the bit to do better.

Ideal present for any career driven person.


Buy a Moleskin Note Book Instead, cos' it's just as empty....., 19 Sep 2008
A pat on the back for being so Good.

More empty rhetoric.

This book taught me.

Here is some self help for you.

But somehow I really warm to Paul Ardens book, even though he's a jammy so and so.

worth uk standard postage

why are you reading this? Why don't you?

Carry in your Handbag all day!, 18 Sep 2008
Fantastic, small and my bible. I carry it around with me and am forever annoying others with quotes from the book. I am a Financial Adviser, not in Advertising, but still think it's fantastic...just buying some more!

A Nice Way to Spend an Hour, 06 Aug 2008
For the price of this book you cannot go wrong buying it . It is a quirky little thing and good fun to read - or rather 'flick through'. I bought it after reading Paul Arden's obituary in the Telegraph in which the book was mentioned. As you would expect from a Creative Director this book has been produced in a very creative way. Frankly, I think it is worth buying just for that. However, in it you will also find lots and lots of useful career and business tips. Well worth having on your bookshelf.

Thought provoking and useful for everyone, 26 Jul 2008
Paul Arden's book is a like a breath of fresh air compared to many help or guidebooks out there. The way he combines the images and photographs to highlight the message of the text reflects why he's so well renowned. For someone who isn't involved with advertising or marketing I expected to take away only a limited amount from reading this book. I was pleasantly surprised.

The snapshot way in which the ideas are presented keeps you constantly engaged and thinking. Thought provoking ideas such as - "Don't look for the next opportunity, the one you have in hand is the opportunity" and how we might want to get off a certain job but it could just be the best work we ever do. The idea of "Don't put on a speech, give a show" really hit home. I do speeches and thought that's why people were there, Paul tells us differently.

There's a lot here that everyone who want's to think and act differently will benefit from. A book that you'll read in one sitting and then read over and again. So in case you didn't know, don't covet your ideas and present on a Tuesday.


A good read if you are new to internet. That's all there is to it., 21 Oct 2008
If I get one good idea from each book I read, I'm quite happy.

This book truly has some good ideas like an analysis of the most over-used and under-meaningful phrases in PR. But apart from a handful of nice-to-knows this book is really disappointing. Too many pages for too few need-to-knows.

This book is probably good for newbies to online (and social) media (i.e. they who don't know what a blog is), but I certainly cannot recommend it for "advanced users".

For the former it's a nice kickstart, for the latter it's merely an overview of what you already know and hence a waste of precious time.



this is a bad boring book..., 30 Sep 2008
this book is really bad!! other than telling us that blogs are the new PR and that content is king, nothing is NEW, the book keeps repeating itself..i dont reccomend it to anyone!

Authoritative and eminently readable, 27 Aug 2008
Reputed consultant and keynote speaker David Meerman Scott hits the bull's eye with a timely, well-written and thoroughly enjoyable book that does just 'what it says on the tin'.

Full of relevant examples and in a conversational tone, Mr Meerman Scott reveals the new rules of PR and online marketing and shows how to engage in a meaningful dialogue with clients and stakeholders bypassing the traditional media stronghold on information.

Not to be missed.

Excellent resource for online marketing, 20 Aug 2008
My business targets pre-start ups, new businesses and established businesses and I have found this book extremely helpful in its extensive detail about the ever-increasing opportunities for companies to promote themselves online. If you have a limited marketing budget this book will give you lots of ideas which can be implemented at a manageable cost. As a marketing strategist who always insists on goal setting and target audience definition as a starting point for any business or business project, I particularly liked Section III, which deals with establishing organisational goals and identifying buyer personae for products and/or services. An excellent resource which is very relevant to the modern world of online marketing.


New lamps for old, 03 Mar 2008
There are some real gems and lots of good, solid, practical insights in this book. And I have to admit after some initial scepticism, this book is the first to provide me with real insight into how the Web, and blogging more specifically, can be used to aid PR and marketing strategies.

This said, I found Scott less good with the underpinning theory; he has a tendency to make a few too many assumptions and is a bit too loose with the generalisations. This isn't necessarily a bad thing in itself, as it can make the writing `pacy' and accessible. However, I would certainly take issue with the way he defines marketing. It's a pretty one-eyed view, and to make matters worse its advertising he focuses on in the list he draws up detailing its shortcomings. At the best of times resorting to `man of straw' arguments is dubious rhetoric, and initially this made me doubt the book's `authenticity' or thought leadership, as Scott would perhaps call it.

I would also argue that `interruption advertising' still has its place both of itself and when integrated into Web-based strategies. The creative variations of Cadbury's `Gorilla' advertisement on YouTube offer an intriguing insight to what can be achieved.

The issue I have with Scott's book is, that to begin, he is so concerned to argue the old marketing and PR rules are dead, that he dilutes the message about how the old and the new might be better integrated to deliver more effective communications, at whatever level of access. But by the end of the book, his more measured, thoughtful and practical approach had turned me around.

For me, Scott sums up his book in the following statement. The new publishing model on the Web is about. . . delivering content when and where it is needed and, in the process, branding you or your organization as a leader. When you understand your audience, those people who will become your buyers, you can craft an editorial and content strategy just for them. . . . In order to implement a successful strategy, think like a publisher.

Two final comments: understanding your audience is classic, `old marketing'. Secondly, thinking like a publisher is not exactly easy, but it's what conventional PR attempts to achieve when crafting messages for its audiences. So, let's be careful not throw out the baby with the bath water.


Easy to read, good design, 29 Aug 2006
This is a good edition of the classic of Mr. Ogilvy. I like it, easy to read and easy and good design.
What this book means for all advertisers just advertisers know.
Good to carry everywhere.

A good read if you are new to internet. That's all there is to it., 21 Oct 2008
If I get one good idea from each book I read, I'm quite happy.

This book truly has some good ideas like an analysis of the most over-used and under-meaningful phrases in PR. But apart from a handful of nice-to-knows this book is really disappointing. Too many pages for too few need-to-knows.

This book is probably good for newbies to online (and social) media (i.e. they who don't know what a blog is), but I certainly cannot recommend it for "advanced users".

For the former it's a nice kickstart, for the latter it's merely an overview of what you already know and hence a waste of precious time.



this is a bad boring book..., 30 Sep 2008
this book is really bad!! other than telling us that blogs are the new PR and that content is king, nothing is NEW, the book keeps repeating itself..i dont reccomend it to anyone!

Authoritative and eminently readable, 27 Aug 2008
Reputed consultant and keynote speaker David Meerman Scott hits the bull's eye with a timely, well-written and thoroughly enjoyable book that does just 'what it says on the tin'.

Full of relevant examples and in a conversational tone, Mr Meerman Scott reveals the new rules of PR and online marketing and shows how to engage in a meaningful dialogue with clients and stakeholders bypassing the traditional media stronghold on information.

Not to be missed.

Excellent resource for online marketing, 20 Aug 2008
My business targets pre-start ups, new businesses and established businesses and I have found this book extremely helpful in its extensive detail about the ever-increasing opportunities for companies to promote themselves online. If you have a limited marketing budget this book will give you lots of ideas which can be implemented at a manageable cost. As a marketing strategist who always insists on goal setting and target audience definition as a starting point for any business or business project, I particularly liked Section III, which deals with establishing organisational goals and identifying buyer personae for products and/or services. An excellent resource which is very relevant to the modern world of online marketing.


New lamps for old, 03 Mar 2008
There are some real gems and lots of good, solid, practical insights in this book. And I have to admit after some initial scepticism, this book is the first to provide me with real insight into how the Web, and blogging more specifically, can be used to aid PR and marketing strategies.

This said, I found Scott less good with the underpinning theory; he has a tendency to make a few too many assumptions and is a bit too loose with the generalisations. This isn't necessarily a bad thing in itself, as it can make the writing `pacy' and accessible. However, I would certainly take issue with the way he defines marketing. It's a pretty one-eyed view, and to make matters worse its advertising he focuses on in the list he draws up detailing its shortcomings. At the best of times resorting to `man of straw' arguments is dubious rhetoric, and initially this made me doubt the book's `authenticity' or thought leadership, as Scott would perhaps call it.

I would also argue that `interruption advertising' still has its place both of itself and when integrated into Web-based strategies. The creative variations of Cadbury's `Gorilla' advertisement on YouTube offer an intriguing insight to what can be achieved.

The issue I have with Scott's book is, that to begin, he is so concerned to argue the old marketing and PR rules are dead, that he dilutes the message about how the old and the new might be better integrated to deliver more effective communications, at whatever level of access. But by the end of the book, his more measured, thoughtful and practical approach had turned me around.

For me, Scott sums up his book in the following statement. The new publishing model on the Web is about. . . delivering content when and where it is needed and, in the process, branding you or your organization as a leader. When you understand your audience, those people who will become your buyers, you can craft an editorial and content strategy just for them. . . . In order to implement a successful strategy, think like a publisher.

Two final comments: understanding your audience is classic, `old marketing'. Secondly, thinking like a publisher is not exactly easy, but it's what conventional PR attempts to achieve when crafting messages for its audiences. So, let's be careful not throw out the baby with the bath water.


Highly recomennded, 01 Nov 2008
Brilliant book for anyone studying events management or hospitality, easy to read and understand. Very useful for assignments and exams. Highly recomendded :) and reasonable price for it too.

if you are looking to understand this topid this book is a must havve!, 21 Oct 2008
it's such an easy book to read and it's also really clear and has lots of good diagrams and examples. i was recomended it, and i'd also recomend it.

Great Marketing book, 25 Dec 2007
I thought I knew a fair bit about marketing until I read this book. A must for every coach, and business owner/ entreupeuner who wants to expand and make their business more effective. Having a great product alone will not pay the bills, this book will help you to pay the bills and more if the principles are applied, it is priceless and worth every pennny.

Everything you wanted to know about marketing but were afraid to ask!, 16 Apr 2007
As a fledging life coach I must say that the marketing side of the business was the scariest area to contemplate. After looking at Hannahs marketing website and being impressed with that I decided to buy the book. I am very glad that I did. It is presented clearly and concisely with an appropriate amount of humour. You'll need to buy the book to find this out but I suspect not many marketing books mention ducks!!! It is not dry and it is crystal clear that Hannah sure knows her stuff. It has exercises that you can do to build up your plans and work towards your goals. I bought mine from her website and she had kindly signed it, a sign to me that she cares about her business and who she connects with.

If you are going to buy one book on marketing for coaches then make it this one.

A good handle on an enormously complex topic, 14 Nov 2007
PR is a huge industry which is split into many segments and professions under one large PR shaped blanket. Trying to get your head round it can be fairly daunting to say the least. Barry does an excellent job of categorizing the topic and breaking it down into user friendly chunks. There are plenty of clear examples, case studies, check lists and task lists. The appendices are particularly valuable, offering key contacts and information on who to contact to set your PR in motion. PR is fast moving and ever changing and so this updated list is critical to get moving with.

ITS BETTER FOR WHAT IS FOR: A BASIC INTRODUCTION TO PR, 07 Dec 2003
This book was a pleasant surprice. It has structure, a goal, avoids waffle and actually teaches something useful. At the end, it gives a very helpful guide of websites relating to PR. For an absolute beginner in the field like me, it is highly recommended.

Excellent resource, 28 Sep 2003
I just recently read PR Power for the second time and had to write in and tell others how beneficial I found it. There are so many ideas in the book that can be adapted to almost any business. Each chapter answers all the vital questions and the author take us hand in hand through the whole process of implementing PR through to making the most of a published clip.

The book also makes the whole process of contacting a journalist and coping with a cold call, not as scary as one might think.

It's an excellent resource with many million-dollar ideas, especially in the case-study chapter.

It's an excellent book for PR consultants as well as SME's looking into the benefits of adding PR to their marketing activities.

Thank you
Ms. Mangla Sachdev
Publicity Workshop

Power to You, Too, 18 Jul 2002
PR Power is a good book - you can read throiugh it all. And/or you can keep it on your bookshelf for when you need such a book.

It is full of tips and techniques and it de-mystifies what the PR agency does.

I like the way she writes and I like the lack of nonsense theory.

This is a good practical hands-on book for people who want to improve the purpose and the quality of their PR coverage.

I know of no other business book that gives you what you want so succinctly

The definitive book on this hot topic., 29 May 2002
The first action book on PR. Packed full of practical advice, this book proves that you don't have to be in big business to be able to leverage the mystical art of PR.

Checklists, case studies and lots of common sense information de-mystifies PR for the beginner, and reminds the old hand of why they should include PR in their marketing communications armoury.

The definitive book on this hot topic.

Inspirational Reading, 27 Sep 2008
This book was given to me when I started in the advertising industry and has inspired me to push myself creatively and to challenge everything. The book presents a high risk high gain strategy of managing your career by thinking out of the ordinary. I think as a direct result of reading this book I have used the presentation that my boss deemed 'too different' and questioned the norm on a daily basis, which has so far worked out well for me!!

Although this book is obviously been aimed at the creative industries, a couple of my friends read it when we were on holiday (a doctor and farmer) and they seemed to take away as much from it as I did. Takes about 20 minutes to read and leaves you feeling motivated and chomping on the bit to do better.

Ideal present for any career driven person.


Buy a Moleskin Note Book Instead, cos' it's just as empty....., 19 Sep 2008
A pat on the back for being so Good.

More empty rhetoric.

This book taught me.

Here is some self help for you.

But somehow I really warm to Paul Ardens book, even though he's a jammy so and so.

worth uk standard postage

why are you reading this? Why don't you?

Carry in your Handbag all day!, 18 Sep 2008
Fantastic, small and my bible. I carry it around with me and am forever annoying others with quotes from the book. I am a Financial Adviser, not in Advertising, but still think it's fantastic...just buying some more!

A Nice Way to Spend an Hour, 06 Aug 2008
For the price of this book you cannot go wrong buying it . It is a quirky little thing and good fun to read - or rather 'flick through'. I bought it after reading Paul Arden's obituary in the Telegraph in which the book was mentioned. As you would expect from a Creative Director this book has been produced in a very creative way. Frankly, I think it is worth buying just for that. However, in it you will also find lots and lots of useful career and business tips. Well worth having on your bookshelf.

Thought provoking and useful for everyone, 26 Jul 2008
Paul Arden's book is a like a breath of fresh air compared to many help or guidebooks out there. The way he combines the images and photographs to highlight the message of the text reflects why he's so well renowned. For someone who isn't involved with advertising or marketing I expected to take away only a limited amount from reading this book. I was pleasantly surprised.

The snapshot way in which the ideas are presented keeps you constantly engaged and thinking. Thought provoking ideas such as - "Don't look for the next opportunity, the one you have in hand is the opportunity" and how we might want to get off a certain job but it could just be the best work we ever do. The idea of "Don't put on a speech, give a show" really hit home. I do speeches and thought that's why people were there, Paul tells us differently.

There's a lot here that everyone who want's to think and act differently will benefit from. A book that you'll read in one sitting and then read over and again. So in case you didn't know, don't covet your ideas and present on a Tuesday.


A good read if you are new to internet. That's all there is to it., 21 Oct 2008
If I get one good idea from each book I read, I'm quite happy.

This book truly has some good ideas like an analysis of the most over-used and under-meaningful phrases in PR. But apart from a handful of nice-to-knows this book is really disappointing. Too many pages for too few need-to-knows.

This book is probably good for newbies to online (and social) media (i.e. they who don't know what a blog is), but I certainly cannot recommend it for "advanced users".

For the former it's a nice kickstart, for the latter it's merely an overview of what you already know and hence a waste of precious time.



this is a bad boring book..., 30 Sep 2008
this book is really bad!! other than telling us that blogs are the new PR and that content is king, nothing is NEW, the book keeps repeating itself..i dont reccomend it to anyone!

Authoritative and eminently readable, 27 Aug 2008
Reputed consultant and keynote speaker David Meerman Scott hits the bull's eye with a timely, well-written and thoroughly enjoyable book that does just 'what it says on the tin'.

Full of relevant examples and in a conversational tone, Mr Meerman Scott reveals the new rules of PR and online marketing and shows how to engage in a meaningful dialogue with clients and stakeholders bypassing the traditional media stronghold on information.

Not to be missed.

Excellent resource for online marketing, 20 Aug 2008
My business targets pre-start ups, new businesses and established businesses and I have found this book extremely helpful in its extensive detail about the ever-increasing opportunities for companies to promote themselves online. If you have a limited marketing budget this book will give you lots of ideas which can be implemented at a manageable cost. As a marketing strategist who always insists on goal setting and target audience definition as a starting point for any business or business project, I particularly liked Section III, which deals with establishing organisational goals and identifying buyer personae for products and/or services. An excellent resource which is very relevant to the modern world of online marketing.


New lamps for old, 03 Mar 2008
There are some real gems and lots of good, solid, practical insights in this book. And I have to admit after some initial scepticism, this book is the first to provide me with real insight into how the Web, and blogging more specifically, can be used to aid PR and marketing strategies.

This said, I found Scott less good with the underpinning theory; he has a tendency to make a few too many assumptions and is a bit too loose with the generalisations. This isn't necessarily a bad thing in itself, as it can make the writing `pacy' and accessible. However, I would certainly take issue with the way he defines marketing. It's a pretty one-eyed view, and to make matters worse its advertising he focuses on in the list he draws up detailing its shortcomings. At the best of times resorting to `man of straw' arguments is dubious rhetoric, and initially this made me doubt the book's `authenticity' or thought leadership, as Scott would perhaps call it.

I would also argue that `interruption advertising' still has its place both of itself and when integrated into Web-based strategies. The creative variations of Cadbury's `Gorilla' advertisement on YouTube offer an intriguing insight to what can be achieved.

The issue I have with Scott's book is, that to begin, he is so concerned to argue the old marketing and PR rules are dead, that he dilutes the message about how the old and the new might be better integrated to deliver more effective communications, at whatever level of access. But by the end of the book, his more measured, thoughtful and practical approach had turned me around.

For me, Scott sums up his book in the following statement. The new publishing model on the Web is about. . . delivering content when and where it is needed and, in the process, branding you or your organization as a leader. When you understand your audience, those people who will become your buyers, you can craft an editorial and content strategy just for them. . . . In order to implement a successful strategy, think like a publisher.

Two final comments: understanding your audience is classic, `old marketing'. Secondly, thinking like a publisher is not exactly easy, but it's what conventional PR attempts to achieve when crafting messages for its audiences. So, let's be careful not throw out the baby with the bath water.


Easy to read, good design, 29 Aug 2006
This is a good edition of the classic of Mr. Ogilvy. I like it, easy to read and easy and good design.
What this book means for all advertisers just advertisers know.
Good to carry everywhere.

A good read if you are new to internet. That's all there is to it., 21 Oct 2008
If I get one good idea from each book I read, I'm quite happy.

This book truly has some good ideas like an analysis of the most over-used and under-meaningful phrases in PR. But apart from a handful of nice-to-knows this book is really disappointing. Too many pages for too few need-to-knows.

This book is probably good for newbies to online (and social) media (i.e. they who don't know what a blog is), but I certainly cannot recommend it for "advanced users".

For the former it's a nice kickstart, for the latter it's merely an overview of what you already know and hence a waste of precious time.



this is a bad boring book..., 30 Sep 2008
this book is really bad!! other than telling us that blogs are the new PR and that content is king, nothing is NEW, the book keeps repeating itself..i dont reccomend it to anyone!

Authoritative and eminently readable, 27 Aug 2008
Reputed consultant and keynote speaker David Meerman Scott hits the bull's eye with a timely, well-written and thoroughly enjoyable book that does just 'what it says on the tin'.

Full of relevant examples and in a conversational tone, Mr Meerman Scott reveals the new rules of PR and online marketing and shows how to engage in a meaningful dialogue with clients and stakeholders bypassing the traditional media stronghold on information.

Not to be missed.

Excellent resource for online marketing, 20