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 Customer Reviews
A great guide!, 28 Nov 2008
Internet shopping is not without its perks. But where to find the best stuff without slugging through hundreds--even thousands--of internet shopping sites. That's where this book comes in. It's got a lot of great sites, what they contain. It will definitely save you loads of time. I loved it!! I also liked: How To Be Wanted: Use the Law of Attraction to Date the Man You Most Desire and Live the Life You Deserve.
a DEDICATED COMPUTER SHOPPER , 02 Nov 2008
tHIS IS THE THIRD BOOK I HAVE BOUGHT BY PATRICIA DAVIDSON AND I WAS NOT DISAPPOINTED AT ALL SHE CLEARLY UNDERSTANDS WHAT IT IS LIKE TO HAVE TO GO SHOPPING TO HAVE TO BUY SOMETHING IMPORTANT AND HAVING TO RETURN IT BECAUSE IT WAS NO GOOD .SHE HAS TURNED SHOPPING INTO A JOY AT LAST .
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Customer Reviews
A great guide!, 28 Nov 2008
Internet shopping is not without its perks. But where to find the best stuff without slugging through hundreds--even thousands--of internet shopping sites. That's where this book comes in. It's got a lot of great sites, what they contain. It will definitely save you loads of time. I loved it!! I also liked: How To Be Wanted: Use the Law of Attraction to Date the Man You Most Desire and Live the Life You Deserve.
a DEDICATED COMPUTER SHOPPER , 02 Nov 2008
tHIS IS THE THIRD BOOK I HAVE BOUGHT BY PATRICIA DAVIDSON AND I WAS NOT DISAPPOINTED AT ALL SHE CLEARLY UNDERSTANDS WHAT IT IS LIKE TO HAVE TO GO SHOPPING TO HAVE TO BUY SOMETHING IMPORTANT AND HAVING TO RETURN IT BECAUSE IT WAS NO GOOD .SHE HAS TURNED SHOPPING INTO A JOY AT LAST .
To many abbreviations and rather dry, 27 Nov 2008
I think this is an OK but there are to many abbreviations of words and after reading half the book it becomes very dry and uninteresting.(paint drying moments)
I am sure this book would help you move up the google rankings, but from a programmers perspective I believe you can find all you want on googles website and related forums. Think I wasted my money here.
Cheers
What a good book, 05 Nov 2008
This is a really good book - informative and easy to follow and full of useful tips and know-how.
Welcome to the Magic Circle, 21 Jun 2008
Search Engine Optimisation has acquired a status which might be regarded similar to that of the magic circle:
It's secretive - only those in the circle really know the tricks
There's an element of magic - SEOs do things we don't understand
It's competitive - we all want to get to the top
It's closed - those within the circle do not disclose all the tricks
They even categorise their tricks as good and bad with the terms "white hat" and "black hat"
Well, in this excellent new book David Viney has let us all into the circle, and what we learn is that it's not magic!
However, I should like to follow that statement by immediately saying that it is plainly not easy either. Also, by the very nature of the fierce competition for the top spots, it will always be competitive, and you will always have to work at it.
What this particular magician sets out for us all here is a structure and a method which we might follow to improve our own success.
The author uses the analogy of cookery; there are ingredients, recipes to follow - and I would add, a great deal of time needed to be spent in the kitchen!!
You will be surprised to learn the breadth of things that you will need to do to be in with a competitive chance. The book covers the many factors that contribute to your ultimate success. I was surprised at just how many areas contribute to a site becoming successful, in 240 pages David Viney covers a lot of ground.
The title is so clever; Step 1 in David's plan focuses on finding the "phrases that pay", and sure enough, the title of his book is of course just one such example - nicely wraps-up in a phrase what the book is all about AND is what we are all searching for!
As other reviewers have written here, the book strikes an excellent balance in readability, suitable for reading and use by other professional SEOs and equally works very well for the novice.
The seven step procedure does categorise the areas of focus well, and does give a guide to chronology, but it's not his intention that you should remain in a step until you have done everything you possibly can, more that you need to do a wide number of things, and that over the longer period you will need to track back and forth through the steps and re-visit activities.
The book does a great job of illustrating the size of the market, the strength and importance of Google in that market, and the potential prizes available to the top of page one winners.
"Having your site in the top 10 is like having your store right on Main Street or near the entrance of the largest shopping mall in human history. Being outside the top 20 is like having a corner store on the very outskirts of town."
You should buy and read this book before building your website, probably even before naming you business. The tips within it on subjects such as targetting a niche, phrases that pay, finding and targeting keywords, domain names, hosting locations, etc. are all key considerations in the choices you should make in the very early days.
But there's no need to worry if you are already well into the life of your business and your website, there is plenty within this book for all to heed and follow.
I would strongly recommend the book to anybody interested in getting their website "to the top on Google", you will learn a great deal, and will be able to take action based upon the guidance within the book.
However, go into this exercise with the awareness that it is a long game. You may read the book in just a few hours, but you will need to work persistently at your website's optimisation continuously to reach the top and stay there .........The prizes are Great. It is fiercely competitive. The web is continuously evolving. Your competitors will read this book too.
This is probably the best book on this subject that you can buy.
Take the first step, buy and read the book.
Then keep it next to your computer, keep dipping into it, follow its recommendations.
Then, be prepared to buy an updated version or follow-up next year, with more and new recommendations for you to implement!
The Mother of all SEO Books, 16 Jun 2008
I want to keep this short and sweet as copywriting is not my strong point. If you are looking for a book that spells out the key issues on SEO in an order that actually makes logical sense - then this is the book for you. Rather than a book full of information (although it is very informative) - its best used a step-by-step tool to any SEO project. I can understand why one of the reviewers read it twice.
I had purchased SEO for Dummies but that was really a 'bits n pieces' kind of book and left me unguided. This book follows a chronological path and makes you stick to it.
I shall be using it on every SEO project from now on.
5/5
Buy IT! BUY IT!, 19 May 2008
I have read this book from cover to cover TWICE!!! Then I bought my collegue a copy for his birthday so he wouldn't keep taking mine!!
This is full of practical knowledge to get you up and going and also a great reference book for the more knowledgable. BUY IT NOW!!! You wont be dissapointed!!
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Customer Reviews
A great guide!, 28 Nov 2008
Internet shopping is not without its perks. But where to find the best stuff without slugging through hundreds--even thousands--of internet shopping sites. That's where this book comes in. It's got a lot of great sites, what they contain. It will definitely save you loads of time. I loved it!! I also liked: How To Be Wanted: Use the Law of Attraction to Date the Man You Most Desire and Live the Life You Deserve.
a DEDICATED COMPUTER SHOPPER , 02 Nov 2008
tHIS IS THE THIRD BOOK I HAVE BOUGHT BY PATRICIA DAVIDSON AND I WAS NOT DISAPPOINTED AT ALL SHE CLEARLY UNDERSTANDS WHAT IT IS LIKE TO HAVE TO GO SHOPPING TO HAVE TO BUY SOMETHING IMPORTANT AND HAVING TO RETURN IT BECAUSE IT WAS NO GOOD .SHE HAS TURNED SHOPPING INTO A JOY AT LAST .
To many abbreviations and rather dry, 27 Nov 2008
I think this is an OK but there are to many abbreviations of words and after reading half the book it becomes very dry and uninteresting.(paint drying moments)
I am sure this book would help you move up the google rankings, but from a programmers perspective I believe you can find all you want on googles website and related forums. Think I wasted my money here.
Cheers
What a good book, 05 Nov 2008
This is a really good book - informative and easy to follow and full of useful tips and know-how.
Welcome to the Magic Circle, 21 Jun 2008
Search Engine Optimisation has acquired a status which might be regarded similar to that of the magic circle:
It's secretive - only those in the circle really know the tricks
There's an element of magic - SEOs do things we don't understand
It's competitive - we all want to get to the top
It's closed - those within the circle do not disclose all the tricks
They even categorise their tricks as good and bad with the terms "white hat" and "black hat"
Well, in this excellent new book David Viney has let us all into the circle, and what we learn is that it's not magic!
However, I should like to follow that statement by immediately saying that it is plainly not easy either. Also, by the very nature of the fierce competition for the top spots, it will always be competitive, and you will always have to work at it.
What this particular magician sets out for us all here is a structure and a method which we might follow to improve our own success.
The author uses the analogy of cookery; there are ingredients, recipes to follow - and I would add, a great deal of time needed to be spent in the kitchen!!
You will be surprised to learn the breadth of things that you will need to do to be in with a competitive chance. The book covers the many factors that contribute to your ultimate success. I was surprised at just how many areas contribute to a site becoming successful, in 240 pages David Viney covers a lot of ground.
The title is so clever; Step 1 in David's plan focuses on finding the "phrases that pay", and sure enough, the title of his book is of course just one such example - nicely wraps-up in a phrase what the book is all about AND is what we are all searching for!
As other reviewers have written here, the book strikes an excellent balance in readability, suitable for reading and use by other professional SEOs and equally works very well for the novice.
The seven step procedure does categorise the areas of focus well, and does give a guide to chronology, but it's not his intention that you should remain in a step until you have done everything you possibly can, more that you need to do a wide number of things, and that over the longer period you will need to track back and forth through the steps and re-visit activities.
The book does a great job of illustrating the size of the market, the strength and importance of Google in that market, and the potential prizes available to the top of page one winners.
"Having your site in the top 10 is like having your store right on Main Street or near the entrance of the largest shopping mall in human history. Being outside the top 20 is like having a corner store on the very outskirts of town."
You should buy and read this book before building your website, probably even before naming you business. The tips within it on subjects such as targetting a niche, phrases that pay, finding and targeting keywords, domain names, hosting locations, etc. are all key considerations in the choices you should make in the very early days.
But there's no need to worry if you are already well into the life of your business and your website, there is plenty within this book for all to heed and follow.
I would strongly recommend the book to anybody interested in getting their website "to the top on Google", you will learn a great deal, and will be able to take action based upon the guidance within the book.
However, go into this exercise with the awareness that it is a long game. You may read the book in just a few hours, but you will need to work persistently at your website's optimisation continuously to reach the top and stay there .........The prizes are Great. It is fiercely competitive. The web is continuously evolving. Your competitors will read this book too.
This is probably the best book on this subject that you can buy.
Take the first step, buy and read the book.
Then keep it next to your computer, keep dipping into it, follow its recommendations.
Then, be prepared to buy an updated version or follow-up next year, with more and new recommendations for you to implement!
The Mother of all SEO Books, 16 Jun 2008
I want to keep this short and sweet as copywriting is not my strong point. If you are looking for a book that spells out the key issues on SEO in an order that actually makes logical sense - then this is the book for you. Rather than a book full of information (although it is very informative) - its best used a step-by-step tool to any SEO project. I can understand why one of the reviewers read it twice.
I had purchased SEO for Dummies but that was really a 'bits n pieces' kind of book and left me unguided. This book follows a chronological path and makes you stick to it.
I shall be using it on every SEO project from now on.
5/5
Buy IT! BUY IT!, 19 May 2008
I have read this book from cover to cover TWICE!!! Then I bought my collegue a copy for his birthday so he wouldn't keep taking mine!!
This is full of practical knowledge to get you up and going and also a great reference book for the more knowledgable. BUY IT NOW!!! You wont be dissapointed!!
Bedding Google Is A Good Idea!!, 20 Nov 2008
Get into bed with google is a really simple to read book that has really short chapters to digest the all important information and task of getting friendly with google, I highly recommend it from the author Jon Smith who displays a no nonsense approach to the aspects of search engine optimization and the rights and wrongs of how to get better results with Google and actually have them index your website.
If you follow the simple strategies and techniques offered in this handy pocket sized book, your website will be better equipped than most other websites and give you some definitive pointers to build and improve any website you create.
Great read and useful too.
Worth a Read, 20 Sep 2008
This book contains much good advice and tips on how to improve and optimise your website. I like the fact he recommends you steer clear of unethical approaches such as hidden text, and that you should stick to simple html with a lot of text-based content that can be easily read. The other big factor in this book is it's compact size and straightforward short chapters, meaning you can concentrate on implementing one recommendation at a time.
On the downside, some of the information is very outdated, considering the recent publication of the book itself. For starters, the Overture keyword search helper is overused and therefore very hard to even access nowadays, if at all, and is being phased out. Secondly, some of the items recommended such as Wordtracker are far from free and therefore only relevant for large businesses rather than the one-man band web developers likely to be attracted to a book like this.
All in all, 4 out of 5. Good and worth a read, you will most probably get your money back and more through increased exposure of your website using the suggestions within.
Clear, simple, and very quick to read, 19 Sep 2008
I've been building websites since 1994 and things have changed hugely since then - especially with the arrival of Google in the late '90s. This book presents 52 short and sweet tips for improving your ranking on search engines (not just on Google, though that's where the book places most of its emphasis).
It's a small book (about 6 inches by 4.5 inches) and a short one (just 174 pages of main content), but that's definitely a positive in my view. The advice is very distilled and easily readable. We cut straight to the chase. Each of the 52 general pointers concludes with "Here's an idea for you": a simple practical tip you can immediately try.
I knew almost all the tips already but hadn't bothered to do anything about them. The virtue of this book is that it served as a wake-up call to action. Reading through it in a couple of days, I finally felt motivated to optimize my site. I have no idea whether I'll see much benefit, but if you make a significant proportion of your income from the Web, it certainly can't hurt. Even a small improvement would pay for the cost of the book, and the time invested, many times over.
One thing worth pointing out: I felt the book was geared mainly towards websites selling products or promoting small businesses. Though much of the advice is general, the book doesn't really tell you how to optimize a content-rich, newspaper- or magazine-like site (or blog) that makes its money from advertising. That's probably a whole separate 52-idea book! If your site falls into that category (information-based rather than product-based), with dozens or hundreds of separate pages, you'll find the ideas here helpful but less relevant. If your site has just a few pages and it's promoting, say, a local florist or building business, I think you'll find it very helpful.
Simple and effective , 15 Sep 2008
This is a really easy book to use.
Yes, there are more complex books that go into SEO in greater depth than this but the fact is that if you have a small or medium size business employing less than 10 people, then the really advanced techniques aren't really for you anyway and are really not worth worrying about because you wont have time to implement them, even if you knwo about them.
For people like you, this book is probably all you will need -and it is all very clearly explained in non tecnhical jargon.
I even managed to read it on hols - yes, that's sad I know! But it lends itself to that kind of easy reading because it is explained so clearly in short bite size chunks that take all of about 10 minutes to read and digest.
OK, I found the odd thing listed as free (which now isnt) - and I see another reviewer noticed that too, but given the fast pace of chnage in this area, that cannot really be a serious criticism
Great little book that is not a drag to wade through, 10 Sep 2008
At last! A book that's good for me, but is easy to read and concise and gives me loads of tips every few pages that I immediately bookmark and want to implement. I'm getting teally tired of 'How-to' books that make you wade through several hundred pages of padding: this book is the antidote.
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eBay.co.uk for Dummies (For Dummies)
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Jane HoskynSteve HillMarsha Collier;
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Usually dispatched within 1-2 business days
*Best price found from Amazon Marketplace seller
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*Amazon: £9.17
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Customer Reviews
A great guide!, 28 Nov 2008
Internet shopping is not without its perks. But where to find the best stuff without slugging through hundreds--even thousands--of internet shopping sites. That's where this book comes in. It's got a lot of great sites, what they contain. It will definitely save you loads of time. I loved it!! I also liked: How To Be Wanted: Use the Law of Attraction to Date the Man You Most Desire and Live the Life You Deserve. a DEDICATED COMPUTER SHOPPER , 02 Nov 2008
tHIS IS THE THIRD BOOK I HAVE BOUGHT BY PATRICIA DAVIDSON AND I WAS NOT DISAPPOINTED AT ALL SHE CLEARLY UNDERSTANDS WHAT IT IS LIKE TO HAVE TO GO SHOPPING TO HAVE TO BUY SOMETHING IMPORTANT AND HAVING TO RETURN IT BECAUSE IT WAS NO GOOD .SHE HAS TURNED SHOPPING INTO A JOY AT LAST . To many abbreviations and rather dry, 27 Nov 2008
I think this is an OK but there are to many abbreviations of words and after reading half the book it becomes very dry and uninteresting.(paint drying moments)
I am sure this book would help you move up the google rankings, but from a programmers perspective I believe you can find all you want on googles website and related forums. Think I wasted my money here.
Cheers What a good book, 05 Nov 2008
This is a really good book - informative and easy to follow and full of useful tips and know-how. Welcome to the Magic Circle, 21 Jun 2008
Search Engine Optimisation has acquired a status which might be regarded similar to that of the magic circle:
It's secretive - only those in the circle really know the tricks
There's an element of magic - SEOs do things we don't understand
It's competitive - we all want to get to the top
It's closed - those within the circle do not disclose all the tricks
They even categorise their tricks as good and bad with the terms "white hat" and "black hat"
Well, in this excellent new book David Viney has let us all into the circle, and what we learn is that it's not magic!
However, I should like to follow that statement by immediately saying that it is plainly not easy either. Also, by the very nature of the fierce competition for the top spots, it will always be competitive, and you will always have to work at it.
What this particular magician sets out for us all here is a structure and a method which we might follow to improve our own success.
The author uses the analogy of cookery; there are ingredients, recipes to follow - and I would add, a great deal of time needed to be spent in the kitchen!!
You will be surprised to learn the breadth of things that you will need to do to be in with a competitive chance. The book covers the many factors that contribute to your ultimate success. I was surprised at just how many areas contribute to a site becoming successful, in 240 pages David Viney covers a lot of ground.
The title is so clever; Step 1 in David's plan focuses on finding the "phrases that pay", and sure enough, the title of his book is of course just one such example - nicely wraps-up in a phrase what the book is all about AND is what we are all searching for!
As other reviewers have written here, the book strikes an excellent balance in readability, suitable for reading and use by other professional SEOs and equally works very well for the novice.
The seven step procedure does categorise the areas of focus well, and does give a guide to chronology, but it's not his intention that you should remain in a step until you have done everything you possibly can, more that you need to do a wide number of things, and that over the longer period you will need to track back and forth through the steps and re-visit activities.
The book does a great job of illustrating the size of the market, the strength and importance of Google in that market, and the potential prizes available to the top of page one winners.
"Having your site in the top 10 is like having your store right on Main Street or near the entrance of the largest shopping mall in human history. Being outside the top 20 is like having a corner store on the very outskirts of town."
You should buy and read this book before building your website, probably even before naming you business. The tips within it on subjects such as targetting a niche, phrases that pay, finding and targeting keywords, domain names, hosting locations, etc. are all key considerations in the choices you should make in the very early days.
But there's no need to worry if you are already well into the life of your business and your website, there is plenty within this book for all to heed and follow.
I would strongly recommend the book to anybody interested in getting their website "to the top on Google", you will learn a great deal, and will be able to take action based upon the guidance within the book.
However, go into this exercise with the awareness that it is a long game. You may read the book in just a few hours, but you will need to work persistently at your website's optimisation continuously to reach the top and stay there .........The prizes are Great. It is fiercely competitive. The web is continuously evolving. Your competitors will read this book too.
This is probably the best book on this subject that you can buy.
Take the first step, buy and read the book.
Then keep it next to your computer, keep dipping into it, follow its recommendations.
Then, be prepared to buy an updated version or follow-up next year, with more and new recommendations for you to implement! The Mother of all SEO Books, 16 Jun 2008
I want to keep this short and sweet as copywriting is not my strong point. If you are looking for a book that spells out the key issues on SEO in an order that actually makes logical sense - then this is the book for you. Rather than a book full of information (although it is very informative) - its best used a step-by-step tool to any SEO project. I can understand why one of the reviewers read it twice.
I had purchased SEO for Dummies but that was really a 'bits n pieces' kind of book and left me unguided. This book follows a chronological path and makes you stick to it.
I shall be using it on every SEO project from now on.
5/5 Buy IT! BUY IT!, 19 May 2008
I have read this book from cover to cover TWICE!!! Then I bought my collegue a copy for his birthday so he wouldn't keep taking mine!!
This is full of practical knowledge to get you up and going and also a great reference book for the more knowledgable. BUY IT NOW!!! You wont be dissapointed!! Bedding Google Is A Good Idea!!, 20 Nov 2008
Get into bed with google is a really simple to read book that has really short chapters to digest the all important information and task of getting friendly with google, I highly recommend it from the author Jon Smith who displays a no nonsense approach to the aspects of search engine optimization and the rights and wrongs of how to get better results with Google and actually have them index your website.
If you follow the simple strategies and techniques offered in this handy pocket sized book, your website will be better equipped than most other websites and give you some definitive pointers to build and improve any website you create.
Great read and useful too. Worth a Read, 20 Sep 2008
This book contains much good advice and tips on how to improve and optimise your website. I like the fact he recommends you steer clear of unethical approaches such as hidden text, and that you should stick to simple html with a lot of text-based content that can be easily read. The other big factor in this book is it's compact size and straightforward short chapters, meaning you can concentrate on implementing one recommendation at a time.
On the downside, some of the information is very outdated, considering the recent publication of the book itself. For starters, the Overture keyword search helper is overused and therefore very hard to even access nowadays, if at all, and is being phased out. Secondly, some of the items recommended such as Wordtracker are far from free and therefore only relevant for large businesses rather than the one-man band web developers likely to be attracted to a book like this.
All in all, 4 out of 5. Good and worth a read, you will most probably get your money back and more through increased exposure of your website using the suggestions within. Clear, simple, and very quick to read, 19 Sep 2008
I've been building websites since 1994 and things have changed hugely since then - especially with the arrival of Google in the late '90s. This book presents 52 short and sweet tips for improving your ranking on search engines (not just on Google, though that's where the book places most of its emphasis).
It's a small book (about 6 inches by 4.5 inches) and a short one (just 174 pages of main content), but that's definitely a positive in my view. The advice is very distilled and easily readable. We cut straight to the chase. Each of the 52 general pointers concludes with "Here's an idea for you": a simple practical tip you can immediately try.
I knew almost all the tips already but hadn't bothered to do anything about them. The virtue of this book is that it served as a wake-up call to action. Reading through it in a couple of days, I finally felt motivated to optimize my site. I have no idea whether I'll see much benefit, but if you make a significant proportion of your income from the Web, it certainly can't hurt. Even a small improvement would pay for the cost of the book, and the time invested, many times over.
One thing worth pointing out: I felt the book was geared mainly towards websites selling products or promoting small businesses. Though much of the advice is general, the book doesn't really tell you how to optimize a content-rich, newspaper- or magazine-like site (or blog) that makes its money from advertising. That's probably a whole separate 52-idea book! If your site falls into that category (information-based rather than product-based), with dozens or hundreds of separate pages, you'll find the ideas here helpful but less relevant. If your site has just a few pages and it's promoting, say, a local florist or building business, I think you'll find it very helpful. Simple and effective , 15 Sep 2008
This is a really easy book to use.
Yes, there are more complex books that go into SEO in greater depth than this but the fact is that if you have a small or medium size business employing less than 10 people, then the really advanced techniques aren't really for you anyway and are really not worth worrying about because you wont have time to implement them, even if you knwo about them.
For people like you, this book is probably all you will need -and it is all very clearly explained in non tecnhical jargon.
I even managed to read it on hols - yes, that's sad I know! But it lends itself to that kind of easy reading because it is explained so clearly in short bite size chunks that take all of about 10 minutes to read and digest.
OK, I found the odd thing listed as free (which now isnt) - and I see another reviewer noticed that too, but given the fast pace of chnage in this area, that cannot really be a serious criticism Great little book that is not a drag to wade through, 10 Sep 2008
At last! A book that's good for me, but is easy to read and concise and gives me loads of tips every few pages that I immediately bookmark and want to implement. I'm getting teally tired of 'How-to' books that make you wade through several hundred pages of padding: this book is the antidote. Ideal guide for a new ebay user intending to sell., 10 Mar 2007
I found this book an ideal introduction to eBay as a user who had very little experience and wished to sell items. Reading over such a book before becoming an eBay seller unsurprisingly saves time in the long run, and makes the system of eBay and all of the features familiar to you.
The book is sectioned up into five main parts. The first is introductory of course, and explains the whole concept of eBay. The second section is about buying on eBay, which many people easily learn without the aid of a book, though it does no harm whatsoever to read over this chapter even if you have plenty of experience buying on eBay, as it may give you some good ideas to facilitate the process in the future, and as a budding seller it will remind you of the perspective of your customers. The third part is a large section on eBay selling. Selling is of course more involved than buying on eBay, due to the increased responsibility involved. It is not however difficult to set up, and this book was at its most useful to me at this point as it pointed out a sensible order in which to go about this, such as the preparations to be made and what you will need for the next step in regestering as a seller, (such as a pen and paper if you need to receive a land-line confirmation call during registration). Ebay shops are also introduced in this section, and the information in this book will allow you to decide if an eBay shop would be a good investment to you and if it would be appropriate for what you are selling. Parts four and five explain the additional features and recommended good conduct on eBay respectively. For more advanced advice, the 'For Dummies' book on starting a business on eBay.co.uk is a logical next step.
Overall this book is a comprehensive introduction for the eBay user who is somewhere on the scale of novice to "some experience". For any eBay users who consider themselves to be experienced but who have not read a book like this that summarises everything, it can scarcely be a bad idea to take a read refresh everything in your mind. I would rate this book 10 out of 10 for its practicality and providing the introduction it was intended to provide. Ebay for Dummies, 14 Nov 2005
I found this to be a very informative book, it guides the reader through the ebay process, from registration to completing a sale. It gives handy advice on what to do if things go wrong and explains how to improve your listings including tips on how to compose an enticing item description. This is another excellent book from the 'For Dummies' range and is essential reading for anyone new to ebay, plus it has some information even seasoned sellers would benefit from reading.
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Customer Reviews
A great guide!, 28 Nov 2008
Internet shopping is not without its perks. But where to find the best stuff without slugging through hundreds--even thousands--of internet shopping sites. That's where this book comes in. It's got a lot of great sites, what they contain. It will definitely save you loads of time. I loved it!! I also liked: How To Be Wanted: Use the Law of Attraction to Date the Man You Most Desire and Live the Life You Deserve. a DEDICATED COMPUTER SHOPPER , 02 Nov 2008
tHIS IS THE THIRD BOOK I HAVE BOUGHT BY PATRICIA DAVIDSON AND I WAS NOT DISAPPOINTED AT ALL SHE CLEARLY UNDERSTANDS WHAT IT IS LIKE TO HAVE TO GO SHOPPING TO HAVE TO BUY SOMETHING IMPORTANT AND HAVING TO RETURN IT BECAUSE IT WAS NO GOOD .SHE HAS TURNED SHOPPING INTO A JOY AT LAST . To many abbreviations and rather dry, 27 Nov 2008
I think this is an OK but there are to many abbreviations of words and after reading half the book it becomes very dry and uninteresting.(paint drying moments)
I am sure this book would help you move up the google rankings, but from a programmers perspective I believe you can find all you want on googles website and related forums. Think I wasted my money here.
Cheers What a good book, 05 Nov 2008
This is a really good book - informative and easy to follow and full of useful tips and know-how. Welcome to the Magic Circle, 21 Jun 2008
Search Engine Optimisation has acquired a status which might be regarded similar to that of the magic circle:
It's secretive - only those in the circle really know the tricks
There's an element of magic - SEOs do things we don't understand
It's competitive - we all want to get to the top
It's closed - those within the circle do not disclose all the tricks
They even categorise their tricks as good and bad with the terms "white hat" and "black hat"
Well, in this excellent new book David Viney has let us all into the circle, and what we learn is that it's not magic!
However, I should like to follow that statement by immediately saying that it is plainly not easy either. Also, by the very nature of the fierce competition for the top spots, it will always be competitive, and you will always have to work at it.
What this particular magician sets out for us all here is a structure and a method which we might follow to improve our own success.
The author uses the analogy of cookery; there are ingredients, recipes to follow - and I would add, a great deal of time needed to be spent in the kitchen!!
You will be surprised to learn the breadth of things that you will need to do to be in with a competitive chance. The book covers the many factors that contribute to your ultimate success. I was surprised at just how many areas contribute to a site becoming successful, in 240 pages David Viney covers a lot of ground.
The title is so clever; Step 1 in David's plan focuses on finding the "phrases that pay", and sure enough, the title of his book is of course just one such example - nicely wraps-up in a phrase what the book is all about AND is what we are all searching for!
As other reviewers have written here, the book strikes an excellent balance in readability, suitable for reading and use by other professional SEOs and equally works very well for the novice.
The seven step procedure does categorise the areas of focus well, and does give a guide to chronology, but it's not his intention that you should remain in a step until you have done everything you possibly can, more that you need to do a wide number of things, and that over the longer period you will need to track back and forth through the steps and re-visit activities.
The book does a great job of illustrating the size of the market, the strength and importance of Google in that market, and the potential prizes available to the top of page one winners.
"Having your site in the top 10 is like having your store right on Main Street or near the entrance of the largest shopping mall in human history. Being outside the top 20 is like having a corner store on the very outskirts of town."
You should buy and read this book before building your website, probably even before naming you business. The tips within it on subjects such as targetting a niche, phrases that pay, finding and targeting keywords, domain names, hosting locations, etc. are all key considerations in the choices you should make in the very early days.
But there's no need to worry if you are already well into the life of your business and your website, there is plenty within this book for all to heed and follow.
I would strongly recommend the book to anybody interested in getting their website "to the top on Google", you will learn a great deal, and will be able to take action based upon the guidance within the book.
However, go into this exercise with the awareness that it is a long game. You may read the book in just a few hours, but you will need to work persistently at your website's optimisation continuously to reach the top and stay there .........The prizes are Great. It is fiercely competitive. The web is continuously evolving. Your competitors will read this book too.
This is probably the best book on this subject that you can buy.
Take the first step, buy and read the book.
Then keep it next to your computer, keep dipping into it, follow its recommendations.
Then, be prepared to buy an updated version or follow-up next year, with more and new recommendations for you to implement! The Mother of all SEO Books, 16 Jun 2008
I want to keep this short and sweet as copywriting is not my strong point. If you are looking for a book that spells out the key issues on SEO in an order that actually makes logical sense - then this is the book for you. Rather than a book full of information (although it is very informative) - its best used a step-by-step tool to any SEO project. I can understand why one of the reviewers read it twice.
I had purchased SEO for Dummies but that was really a 'bits n pieces' kind of book and left me unguided. This book follows a chronological path and makes you stick to it.
I shall be using it on every SEO project from now on.
5/5 Buy IT! BUY IT!, 19 May 2008
I have read this book from cover to cover TWICE!!! Then I bought my collegue a copy for his birthday so he wouldn't keep taking mine!!
This is full of practical knowledge to get you up and going and also a great reference book for the more knowledgable. BUY IT NOW!!! You wont be dissapointed!! Bedding Google Is A Good Idea!!, 20 Nov 2008
Get into bed with google is a really simple to read book that has really short chapters to digest the all important information and task of getting friendly with google, I highly recommend it from the author Jon Smith who displays a no nonsense approach to the aspects of search engine optimization and the rights and wrongs of how to get better results with Google and actually have them index your website.
If you follow the simple strategies and techniques offered in this handy pocket sized book, your website will be better equipped than most other websites and give you some definitive pointers to build and improve any website you create.
Great read and useful too. Worth a Read, 20 Sep 2008
This book contains much good advice and tips on how to improve and optimise your website. I like the fact he recommends you steer clear of unethical approaches such as hidden text, and that you should stick to simple html with a lot of text-based content that can be easily read. The other big factor in this book is it's compact size and straightforward short chapters, meaning you can concentrate on implementing one recommendation at a time.
On the downside, some of the information is very outdated, considering the recent publication of the book itself. For starters, the Overture keyword search helper is overused and therefore very hard to even access nowadays, if at all, and is being phased out. Secondly, some of the items recommended such as Wordtracker are far from free and therefore only relevant for large businesses rather than the one-man band web developers likely to be attracted to a book like this.
All in all, 4 out of 5. Good and worth a read, you will most probably get your money back and more through increased exposure of your website using the suggestions within. Clear, simple, and very quick to read, 19 Sep 2008
I've been building websites since 1994 and things have changed hugely since then - especially with the arrival of Google in the late '90s. This book presents 52 short and sweet tips for improving your ranking on search engines (not just on Google, though that's where the book places most of its emphasis).
It's a small book (about 6 inches by 4.5 inches) and a short one (just 174 pages of main content), but that's definitely a positive in my view. The advice is very distilled and easily readable. We cut straight to the chase. Each of the 52 general pointers concludes with "Here's an idea for you": a simple practical tip you can immediately try.
I knew almost all the tips already but hadn't bothered to do anything about them. The virtue of this book is that it served as a wake-up call to action. Reading through it in a couple of days, I finally felt motivated to optimize my site. I have no idea whether I'll see much benefit, but if you make a significant proportion of your income from the Web, it certainly can't hurt. Even a small improvement would pay for the cost of the book, and the time invested, many times over.
One thing worth pointing out: I felt the book was geared mainly towards websites selling products or promoting small businesses. Though much of the advice is general, the book doesn't really tell you how to optimize a content-rich, newspaper- or magazine-like site (or blog) that makes its money from advertising. That's probably a whole separate 52-idea book! If your site falls into that category (information-based rather than product-based), with dozens or hundreds of separate pages, you'll find the ideas here helpful but less relevant. If your site has just a few pages and it's promoting, say, a local florist or building business, I think you'll find it very helpful. Simple and effective , 15 Sep 2008
This is a really easy book to use.
Yes, there are more complex books that go into SEO in greater depth than this but the fact is that if you have a small or medium size business employing less than 10 people, then the really advanced techniques aren't really for you anyway and are really not worth worrying about because you wont have time to implement them, even if you knwo about them.
For people like you, this book is probably all you will need -and it is all very clearly explained in non tecnhical jargon.
I even managed to read it on hols - yes, that's sad I know! But it lends itself to that kind of easy reading because it is explained so clearly in short bite size chunks that take all of about 10 minutes to read and digest.
OK, I found the odd thing listed as free (which now isnt) - and I see another reviewer noticed that too, but given the fast pace of chnage in this area, that cannot really be a serious criticism Great little book that is not a drag to wade through, 10 Sep 2008
At last! A book that's good for me, but is easy to read and concise and gives me loads of tips every few pages that I immediately bookmark and want to implement. I'm getting teally tired of 'How-to' books that make you wade through several hundred pages of padding: this book is the antidote. Ideal guide for a new ebay user intending to sell., 10 Mar 2007
I found this book an ideal introduction to eBay as a user who had very little experience and wished to sell items. Reading over such a book before becoming an eBay seller unsurprisingly saves time in the long run, and makes the system of eBay and all of the features familiar to you.
The book is sectioned up into five main parts. The first is introductory of course, and explains the whole concept of eBay. The second section is about buying on eBay, which many people easily learn without the aid of a book, though it does no harm whatsoever to read over this chapter even if you have plenty of experience buying on eBay, as it may give you some good ideas to facilitate the process in the future, and as a budding seller it will remind you of the perspective of your customers. The third part is a large section on eBay selling. Selling is of course more involved than buying on eBay, due to the increased responsibility involved. It is not however difficult to set up, and this book was at its most useful to me at this point as it pointed out a sensible order in which to go about this, such as the preparations to be made and what you will need for the next step in regestering as a seller, (such as a pen and paper if you need to receive a land-line confirmation call during registration). Ebay shops are also introduced in this section, and the information in this book will allow you to decide if an eBay shop would be a good investment to you and if it would be appropriate for what you are selling. Parts four and five explain the additional features and recommended good conduct on eBay respectively. For more advanced advice, the 'For Dummies' book on starting a business on eBay.co.uk is a logical next step.
Overall this book is a comprehensive introduction for the eBay user who is somewhere on the scale of novice to "some experience". For any eBay users who consider themselves to be experienced but who have not read a book like this that summarises everything, it can scarcely be a bad idea to take a read refresh everything in your mind. I would rate this book 10 out of 10 for its practicality and providing the introduction it was intended to provide. Ebay for Dummies, 14 Nov 2005
I found this to be a very informative book, it guides the reader through the ebay process, from registration to completing a sale. It gives handy advice on what to do if things go wrong and explains how to improve your listings including tips on how to compose an enticing item description. This is another excellent book from the 'For Dummies' range and is essential reading for anyone new to ebay, plus it has some information even seasoned sellers would benefit from reading.
Highly overrated, 27 Nov 2008
Announced and marketed as a breakthrough in terms of explaining Google Analytics it delivers a lot of static knowledge. Most of it you can read up logging onto Googles own websites, for example Google Analytics Conversion University. It is written in a cumbersome and dry style and obviously aimed at people who are already "in the know" but it fails to address marketers and business owners with less specific knowledge.
If you really want to understand how Google Analytics works and how it can be utilised for your own business purposes, I would recommend
Web Analytics An Hour a Day by Avinash Kaushik.
Detailed and Relevant, 17 Jul 2008
If you are working in online marketing and not taking web analytics seriously then it's time to do so. Brian's book is a good way to get started with one of the most popular, and cost effective (it's free), web analytics solutions around.
The book reflects Brian's extensive knowledge of the Google Analytics package and provides clear and practical techniques for using the product. It is useful either as self study material or as part of a more formal training course and something I would certainly recommend to delegates attending our own Google Analytics classes.
Highly Recommended, 18 May 2008
I've been running Google Analytics on a number of web sites since it was first released in 2005. I've got a lot of good information out of it, but I've always suspected that I'm not using it to its full potential. Having read this book I now have a much better idea of what I'm missing and, more importantly, how I can put that right.
Brian Clifton has written a really useful guide to getting the most benefit out of Google's free web analytics system. He is, of course, well-placed to do that as he leads the Google Analytics team for Europe, the Middle East and Africa.
Part one is a good overview of web analytics is. Chapter one explains what web analytics is and what you can get out of it. Chapter two goes into more detail about the method that people use to analyse their web site traffic and chapter three introduces Google Analytics and explains where it fits into the web analytics landscape.
Part two gives an introduction to using Google Analytics. Chapter four looks at the interface to Google Analytics. This chapter gives the reader a good free for the interactivity of the Google Analytics interface. It's this interactivity that makes Google Analytics far easier to use than many of its competitors. Chapter five looks in more depth at ten of the reports that the system generates. By the end of this chapter I was already learning new little tips about the system.
Part three is about implementing Google Analytics on your web site. chapter six shows you how to tag your web pages so they are included in your reports. This is about as far as my Google Analytics knowledge goes. So chapter seven introduces ways to customise the Google Javascript code in order to have more control over what data is recorded, it was all new (and very interesting). For example, the chapter has techniques for measuring page load time and tracking outgoing links. Chapter eight is all about Google Analytics best practices and is full of the kinds of tips that only an expert in using the tool would be able to share with you. Having read this chapter I configured up some of my sites to track search queries and set up more goals on my sites. Chapter nine is called "Google Analytics Hacks" and is a really useful cookbook of tips and techniques for getting even more out of Google Analytics. Top of my list of things to implement from this chapter is to add tracking to all of my error pages.
The sections we've discussed so far have all been about generating as much useful data about your web site traffic as possible. But, of course, huge piles of data don't do you any good at all unless you can make some sense of the data and then act on your findings. This is what part four is about. Chapter ten offers some useful hints on how to make sense of all of the data you have collected. Clifton looks at a web site from a number of points of view (sales, marketing, web content creator and webmaster) and for each of them suggests a number of key performance indicators that will be of interest to them. He then shows how to construct these KPIs out of the data that Google Analytics has captured. Chapter eleven moves on to the next stage and looks a number of real-world examples where data from Google Analytics can be used to identify poor performance from areas of a web site and suggests ways to improve matters.
I'm no web analytics expert and, to be honest, some of the stuff in part four made my eyes glaze over a little. But my company doesn't rely on its web site for income so I've never had to worry about the number of visitors I get or how long they spend on the site. Web analytics has really just been a hobby for me. If I was in a company where those kinds of things were important, then I feel confident that this book would be the right one to turn to in order to learn more. This book certainly goes into more depth when talking about both the technical side of Google Analytics and how to interpret the data than any other book I've read on the subject.
This book has taught me a lot of new and interesting things about Google Analytics and I feel sure that I'll be going back to it in the future when I need to know more. I'd recommend it to anyone who wants to get the most out of their Google Analytics installation.
A book providing instant ROI, 29 Apr 2008
It only took me three evenings to read this book. This book is catchy, it has coherency and is very well written. It contains numerous tips and has a lot of clarifying images.
Don't expect the full story about web analytics and how to interpret figures and metrics provided by Google Analytics. And I guess this wasn't the true purpose of the book. Web Analytics is quite difficult. It can't be explained on paper.
But you can surely expect an excellent in-depth overview of Google Analytics and how to properly collect and find actionable data in the generated reports.
After a first reading, this book remains highly valuable. I'm sure I will use it a lot as a reference book (with a handy index). Therefore, I suggest a hard cover for the next issue. A special edition for the fans?
If you're interested in the measurement side of online marketing, this book is highly advised. I've you like to learn more, if not everything about the Web Analytics power tool of Google, this book is a must read. You will not regret it.
It is a recipe for a growing enthusiasm for Google Analytics and Web Analytics. Brian Clifton gives you a long enduring ROI with his book. Five thumbs up for that!
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Customer Reviews
A great guide!, 28 Nov 2008
Internet shopping is not without its perks. But where to find the best stuff without slugging through hundreds--even thousands--of internet shopping sites. That's where this book comes in. It's got a lot of great sites, what they contain. It will definitely save you loads of time. I loved it!! I also liked: How To Be Wanted: Use the Law of Attraction to Date the Man You Most Desire and Live the Life You Deserve. a DEDICATED COMPUTER SHOPPER , 02 Nov 2008
tHIS IS THE THIRD BOOK I HAVE BOUGHT BY PATRICIA DAVIDSON AND I WAS NOT DISAPPOINTED AT ALL SHE CLEARLY UNDERSTANDS WHAT IT IS LIKE TO HAVE TO GO SHOPPING TO HAVE TO BUY SOMETHING IMPORTANT AND HAVING TO RETURN IT BECAUSE IT WAS NO GOOD .SHE HAS TURNED SHOPPING INTO A JOY AT LAST . To many abbreviations and rather dry, 27 Nov 2008
I think this is an OK but there are to many abbreviations of words and after reading half the book it becomes very dry and uninteresting.(paint drying moments)
I am sure this book would help you move up the google rankings, but from a programmers perspective I believe you can find all you want on googles website and related forums. Think I wasted my money here.
Cheers What a good book, 05 Nov 2008
This is a really good book - informative and easy to follow and full of useful tips and know-how. Welcome to the Magic Circle, 21 Jun 2008
Search Engine Optimisation has acquired a status which might be regarded similar to that of the magic circle:
It's secretive - only those in the circle really know the tricks
There's an element of magic - SEOs do things we don't understand
It's competitive - we all want to get to the top
It's closed - those within the circle do not disclose all the tricks
They even categorise their tricks as good and bad with the terms "white hat" and "black hat"
Well, in this excellent new book David Viney has let us all into the circle, and what we learn is that it's not magic!
However, I should like to follow that statement by immediately saying that it is plainly not easy either. Also, by the very nature of the fierce competition for the top spots, it will always be competitive, and you will always have to work at it.
What this particular magician sets out for us all here is a structure and a method which we might follow to improve our own success.
The author uses the analogy of cookery; there are ingredients, recipes to follow - and I would add, a great deal of time needed to be spent in the kitchen!!
You will be surprised to learn the breadth of things that you will need to do to be in with a competitive chance. The book covers the many factors that contribute to your ultimate success. I was surprised at just how many areas contribute to a site becoming successful, in 240 pages David Viney covers a lot of ground.
The title is so clever; Step 1 in David's plan focuses on finding the "phrases that pay", and sure enough, the title of his book is of course just one such example - nicely wraps-up in a phrase what the book is all about AND is what we are all searching for!
As other reviewers have written here, the book strikes an excellent balance in readability, suitable for reading and use by other professional SEOs and equally works very well for the novice.
The seven step procedure does categorise the areas of focus well, and does give a guide to chronology, but it's not his intention that you should remain in a step until you have done everything you possibly can, more that you need to do a wide number of things, and that over the longer period you will need to track back and forth through the steps and re-visit activities.
The book does a great job of illustrating the size of the market, the strength and importance of Google in that market, and the potential prizes available to the top of page one winners.
"Having your site in the top 10 is like having your store right on Main Street or near the entrance of the largest shopping mall in human history. Being outside the top 20 is like having a corner store on the very outskirts of town."
You should buy and read this book before building your website, probably even before naming you business. The tips within it on subjects such as targetting a niche, phrases that pay, finding and targeting keywords, domain names, hosting locations, etc. are all key considerations in the choices you should make in the very early days.
But there's no need to worry if you are already well into the life of your business and your website, there is plenty within this book for all to heed and follow.
I would strongly recommend the book to anybody interested in getting their website "to the top on Google", you will learn a great deal, and will be able to take action based upon the guidance within the book.
However, go into this exercise with the awareness that it is a long game. You may read the book in just a few hours, but you will need to work persistently at your website's optimisation continuously to reach the top and stay there .........The prizes are Great. It is fiercely competitive. The web is continuously evolving. Your competitors will read this book too.
This is probably the best book on this subject that you can buy.
Take the first step, buy and read the book.
Then keep it next to your computer, keep dipping into it, follow its recommendations.
Then, be prepared to buy an updated version or follow-up next year, with more and new recommendations for you to implement! The Mother of all SEO Books, 16 Jun 2008
I want to keep this short and sweet as copywriting is not my strong point. If you are looking for a book that spells out the key issues on SEO in an order that actually makes logical sense - then this is the book for you. Rather than a book full of information (although it is very informative) - its best used a step-by-step tool to any SEO project. I can understand why one of the reviewers read it twice.
I had purchased SEO for Dummies but that was really a 'bits n pieces' kind of book and left me unguided. This book follows a chronological path and makes you stick to it.
I shall be using it on every SEO project from now on.
5/5 Buy IT! BUY IT!, 19 May 2008
I have read this book from cover to cover TWICE!!! Then I bought my collegue a copy for his birthday so he wouldn't keep taking mine!!
This is full of practical knowledge to get you up and going and also a great reference book for the more knowledgable. BUY IT NOW!!! You wont be dissapointed!! Bedding Google Is A Good Idea!!, 20 Nov 2008
Get into bed with google is a really simple to read book that has really short chapters to digest the all important information and task of getting friendly with google, I highly recommend it from the author Jon Smith who displays a no nonsense approach to the aspects of search engine optimization and the rights and wrongs of how to get better results with Google and actually have them index your website.
If you follow the simple strategies and techniques offered in this handy pocket sized book, your website will be better equipped than most other websites and give you some definitive pointers to build and improve any website you create.
Great read and useful too. Worth a Read, 20 Sep 2008
This book contains much good advice and tips on how to improve and optimise your website. I like the fact he recommends you steer clear of unethical approaches such as hidden text, and that you should stick to simple html with a lot of text-based content that can be easily read. The other big factor in this book is it's compact size and straightforward short chapters, meaning you can concentrate on implementing one recommendation at a time.
On the downside, some of the information is very outdated, considering the recent publication of the book itself. For starters, the Overture keyword search helper is overused and therefore very hard to even access nowadays, if at all, and is being phased out. Secondly, some of the items recommended such as Wordtracker are far from free and therefore only relevant for large businesses rather than the one-man band web developers likely to be attracted to a book like this.
All in all, 4 out of 5. Good and worth a read, you will most probably get your money back and more through increased exposure of your website using the suggestions within. Clear, simple, and very quick to read, 19 Sep 2008
I've been building websites since 1994 and things have changed hugely since then - especially with the arrival of Google in the late '90s. This book presents 52 short and sweet tips for improving your ranking on search engines (not just on Google, though that's where the book places most of its emphasis).
It's a small book (about 6 inches by 4.5 inches) and a short one (just 174 pages of main content), but that's definitely a positive in my view. The advice is very distilled and easily readable. We cut straight to the chase. Each of the 52 general pointers concludes with "Here's an idea for you": a simple practical tip you can immediately try.
I knew almost all the tips already but hadn't bothered to do anything about them. The virtue of this book is that it served as a wake-up call to action. Reading through it in a couple of days, I finally felt motivated to optimize my site. I have no idea whether I'll see much benefit, but if you make a significant proportion of your income from the Web, it certainly can't hurt. Even a small improvement would pay for the cost of the book, and the time invested, many times over.
One thing worth pointing out: I felt the book was geared mainly towards websites selling products or promoting small businesses. Though much of the advice is general, the book doesn't really tell you how to optimize a content-rich, newspaper- or magazine-like site (or blog) that makes its money from advertising. That's probably a whole separate 52-idea book! If your site falls into that category (information-based rather than product-based), with dozens or hundreds of separate pages, you'll find the ideas here helpful but less relevant. If your site has just a few pages and it's promoting, say, a local florist or building business, I think you'll find it very helpful. Simple and effective , 15 Sep 2008
This is a really easy book to use.
Yes, there are more complex books that go into SEO in greater depth than this but the fact is that if you have a small or medium size business employing less than 10 people, then the really advanced techniques aren't really for you anyway and are really not worth worrying about because you wont have time to implement them, even if you knwo about them.
For people like you, this book is probably all you will need -and it is all very clearly explained in non tecnhical jargon.
I even managed to read it on hols - yes, that's sad I know! But it lends itself to that kind of easy reading because it is explained so clearly in short bite size chunks that take all of about 10 minutes to read and digest.
OK, I found the odd thing listed as free (which now isnt) - and I see another reviewer noticed that too, but given the fast pace of chnage in this area, that cannot really be a serious criticism Great little book that is not a drag to wade through, 10 Sep 2008
At last! A book that's good for me, but is easy to read and concise and gives me loads of tips every few pages that I immediately bookmark and want to implement. I'm getting teally tired of 'How-to' books that make you wade through several hundred pages of padding: this book is the antidote. Ideal guide for a new ebay user intending to sell., 10 Mar 2007
I found this book an ideal introduction to eBay as a user who had very little experience and wished to sell items. Reading over such a book before becoming an eBay seller unsurprisingly saves time in the long run, and makes the system of eBay and all of the features familiar to you.
The book is sectioned up into five main parts. The first is introductory of course, and explains the whole concept of eBay. The second section is about buying on eBay, which many people easily learn without the aid of a book, though it does no harm whatsoever to read over this chapter even if you have plenty of experience buying on eBay, as it may give you some good ideas to facilitate the process in the future, and as a budding seller it will remind you of the perspective of your customers. The third part is a large section on eBay selling. Selling is of course more involved than buying on eBay, due to the increased responsibility involved. It is not however difficult to set up, and this book was at its most useful to me at this point as it pointed out a sensible order in which to go about this, such as the preparations to be made and what you will need for the next step in regestering as a seller, (such as a pen and paper if you need to receive a land-line confirmation call during registration). Ebay shops are also introduced in this section, and the information in this book will allow you to decide if an eBay shop would be a good investment to you and if it would be appropriate for what you are selling. Parts four and five explain the additional features and recommended good conduct on eBay respectively. For more advanced advice, the 'For Dummies' book on starting a business on eBay.co.uk is a logical next step.
Overall this book is a comprehensive introduction for the eBay user who is somewhere on the scale of novice to "some experience". For any eBay users who consider themselves to be experienced but who have not read a book like this that summarises everything, it can scarcely be a bad idea to take a read refresh everything in your mind. I would rate this book 10 out of 10 for its practicality and providing the introduction it was intended to provide. Ebay for Dummies, 14 Nov 2005
I found this to be a very informative book, it guides the reader through the ebay process, from registration to completing a sale. It gives handy advice on what to do if things go wrong and explains how to improve your listings including tips on how to compose an enticing item description. This is another excellent book from the 'For Dummies' range and is essential reading for anyone new to ebay, plus it has some information even seasoned sellers would benefit from reading.
Highly overrated, 27 Nov 2008
Announced and marketed as a breakthrough in terms of explaining Google Analytics it delivers a lot of static knowledge. Most of it you can read up logging onto Googles own websites, for example Google Analytics Conversion University. It is written in a cumbersome and dry style and obviously aimed at people who are already "in the know" but it fails to address marketers and business owners with less specific knowledge.
If you really want to understand how Google Analytics works and how it can be utilised for your own business purposes, I would recommend
Web Analytics An Hour a Day by Avinash Kaushik.
Detailed and Relevant, 17 Jul 2008
If you are working in online marketing and not taking web analytics seriously then it's time to do so. Brian's book is a good way to get started with one of the most popular, and cost effective (it's free), web analytics solutions around.
The book reflects Brian's extensive knowledge of the Google Analytics package and provides clear and practical techniques for using the product. It is useful either as self study material or as part of a more formal training course and something I would certainly recommend to delegates attending our own Google Analytics classes.
Highly Recommended, 18 May 2008
I've been running Google Analytics on a number of web sites since it was first released in 2005. I've got a lot of good information out of it, but I've always suspected that I'm not using it to its full potential. Having read this book I now have a much better idea of what I'm missing and, more importantly, how I can put that right.
Brian Clifton has written a really useful guide to getting the most benefit out of Google's free web analytics system. He is, of course, well-placed to do that as he leads the Google Analytics team for Europe, the Middle East and Africa.
Part one is a good overview of web analytics is. Chapter one explains what web analytics is and what you can get out of it. Chapter two goes into more detail about the method that people use to analyse their web site traffic and chapter three introduces Google Analytics and explains where it fits into the web analytics landscape.
Part two gives an introduction to using Google Analytics. Chapter four looks at the interface to Google Analytics. This chapter gives the reader a good free for the interactivity of the Google Analytics interface. It's this interactivity that makes Google Analytics far easier to use than many of its competitors. Chapter five looks in more depth at ten of the reports that the system generates. By the end of this chapter I was already learning new little tips about the system.
Part three is about implementing Google Analytics on your web site. chapter six shows you how to tag your web pages so they are included in your reports. This is about as far as my Google Analytics knowledge goes. So chapter seven introduces ways to customise the Google Javascript code in order to have more control over what data is recorded, it was all new (and very interesting). For example, the chapter has techniques for measuring page load time and tracking outgoing links. Chapter eight is all about Google Analytics best practices and is full of the kinds of tips that only an expert in using the tool would be able to share with you. Having read this chapter I configured up some of my sites to track search queries and set up more goals on my sites. Chapter nine is called "Google Analytics Hacks" and is a really useful cookbook of tips and techniques for getting even more out of Google Analytics. Top of my list of things to implement from this chapter is to add tracking to all of my error pages.
The sections we've discussed so far have all been about generating as much useful data about your web site traffic as possible. But, of course, huge piles of data don't do you any good at all unless you can make some sense of the data and then act on your findings. This is what part four is about. Chapter ten offers some useful hints on how to make sense of all of the data you have collected. Clifton looks at a web site from a number of points of view (sales, marketing, web content creator and webmaster) and for each of them suggests a number of key performance indicators that will be of interest to them. He then shows how to construct these KPIs out of the data that Google Analytics has captured. Chapter eleven moves on to the next stage and looks a number of real-world examples where data from Google Analytics can be used to identify poor performance from areas of a web site and suggests ways to improve matters.
I'm no web analytics expert and, to be honest, some of the stuff in part four made my eyes glaze over a little. But my company doesn't rely on its web site for income so I've never had to worry about the number of visitors I get or how long they spend on the site. Web analytics has really just been a hobby for me. If I was in a company where those kinds of things were important, then I feel confident that this book would be the right one to turn to in order to learn more. This book certainly goes into more depth when talking about both the technical side of Google Analytics and how to interpret the data than any other book I've read on the subject.
This book has taught me a lot of new and interesting things about Google Analytics and I feel sure that I'll be going back to it in the future when I need to know more. I'd recommend it to anyone who wants to get the most out of their Google Analytics installation.
A book providing instant ROI, 29 Apr 2008
It only took me three evenings to read this book. This book is catchy, it has coherency and is very well written. It contains numerous tips and has a lot of clarifying images.
Don't expect the full story about web analytics and how to interpret figures and metrics provided by Google Analytics. And I guess this wasn't the true purpose of the book. Web Analytics is quite difficult. It can't be explained on paper.
But you can surely expect an excellent in-depth overview of Google Analytics and how to properly collect and find actionable data in the generated reports.
After a first reading, this book remains highly valuable. I'm sure I will use it a lot as a reference book (with a handy index). Therefore, I suggest a hard cover for the next issue. A special edition for the fans?
If you're interested in the measurement side of online marketing, this book is highly advised. I've you like to learn more, if not everything about the Web Analytics power tool of Google, this book is a must read. You will not regret it.
It is a recipe for a growing enthusiasm for Google Analytics and Web Analytics. Brian Clifton gives you a long enduring ROI with his book. Five thumbs up for that!
Excellent book-the only one you really need for marketing of a SME business, 11 Aug 2008
I have bought a lot of business and marketing books and whilst some leave a lot to the imagination and motivation, this book hits the nail on the head every single time.
The book goes through everything clearly and explains in simple words why guerrilla marketing is the way forward especially for those businesses on a small budget.
I have only read a small part in this book however keep 'dipping' into Jays wealth of knowledge. I had thought about looking at gift vouchers for my business and how will go ahead with them as Jays book explains why vouchers are important to those in retail.
There is an in-depth list of skills and qualities we have but we often do not credit ourselves for. This list alone encouraged me to think about what I can do personally to make my business a huge success.
The can do attitude of Jay is motivational-a must have book for those who do not have the multi million pound budget to spend on marketing.
Guerrilla Marketing, 15 Aug 2007
A truely excellent book. As a SME owner myself, Jay provides lots of ideas about how to effectuively market your business. We are now implementing many of these ideas...even considering radio advertising because we thought it too expensive. Jay makes you think again! Clearly written with simple lists of things to go and make your marketing happen. The BIBLE!
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Customer Reviews
A great guide!, 28 Nov 2008
Internet shopping is not without its perks. But where to find the best stuff without slugging through hundreds--even thousands--of internet shopping sites. That's where this book comes in. It's got a lot of great sites, what they contain. It will definitely save you loads of time. I loved it!! I also liked: How To Be Wanted: Use the Law of Attraction to Date the Man You Most Desire and Live the Life You Deserve. a DEDICATED COMPUTER SHOPPER , 02 Nov 2008
tHIS IS THE THIRD BOOK I HAVE BOUGHT BY PATRICIA DAVIDSON AND I WAS NOT DISAPPOINTED AT ALL SHE CLEARLY UNDERSTANDS WHAT IT IS LIKE TO HAVE TO GO SHOPPING TO HAVE TO BUY SOMETHING IMPORTANT AND HAVING TO RETURN IT BECAUSE IT WAS NO GOOD .SHE HAS TURNED SHOPPING INTO A JOY AT LAST . To many abbreviations and rather dry, 27 Nov 2008
I think this is an OK but there are to many abbreviations of words and after reading half the book it becomes very dry and uninteresting.(paint drying moments)
I am sure this book would help you move up the google rankings, but from a programmers perspective I believe you can find all you want on googles website and related forums. Think I wasted my money here.
Cheers What a good book, 05 Nov 2008
This is a really good book - informative and easy to follow and full of useful tips and know-how. Welcome to the Magic Circle, 21 Jun 2008
Search Engine Optimisation has acquired a status which might be regarded similar to that of the magic circle:
It's secretive - only those in the circle really know the tricks
There's an element of magic - SEOs do things we don't understand
It's competitive - we all want to get to the top
It's closed - those within the circle do not disclose all the tricks
They even categorise their tricks as good and bad with the terms "white hat" and "black hat"
Well, in this excellent new book David Viney has let us all into the circle, and what we learn is that it's not magic!
However, I should like to follow that statement by immediately saying that it is plainly not easy either. Also, by the very nature of the fierce competition for the top spots, it will always be competitive, and you will always have to work at it.
What this particular magician sets out for us all here is a structure and a method which we might follow to improve our own success.
The author uses the analogy of cookery; there are ingredients, recipes to follow - and I would add, a great deal of time needed to be spent in the kitchen!!
You will be surprised to learn the breadth of things that you will need to do to be in with a competitive chance. The book covers the many factors that contribute to your ultimate success. I was surprised at just how many areas contribute to a site becoming successful, in 240 pages David Viney covers a lot of ground.
The title is so clever; Step 1 in David's plan focuses on finding the "phrases that pay", and sure enough, the title of his book is of course just one such example - nicely wraps-up in a phrase what the book is all about AND is what we are all searching for!
As other reviewers have written here, the book strikes an excellent balance in readability, suitable for reading and use by other professional SEOs and equally works very well for the novice.
The seven step procedure does categorise the areas of focus well, and does give a guide to chronology, but it's not his intention that you should remain in a step until you have done everything you possibly can, more that you need to do a wide number of things, and that over the longer period you will need to track back and forth through the steps and re-visit activities.
The book does a great job of illustrating the size of the market, the strength and importance of Google in that market, and the potential prizes available to the top of page one winners.
"Having your site in the top 10 is like having your store right on Main Street or near the entrance of the largest shopping mall in human history. Being outside the top 20 is like having a corner store on the very outskirts of town."
You should buy and read this book before building your website, probably even before naming you business. The tips within it on subjects such as targetting a niche, phrases that pay, finding and targeting keywords, domain names, hosting locations, etc. are all key considerations in the choices you should make in the very early days.
But there's no need to worry if you are already well into the life of your business and your website, there is plenty within this book for all to heed and follow.
I would strongly recommend the book to anybody interested in getting their website "to the top on Google", you will learn a great deal, and will be able to take action based upon the guidance within the book.
However, go into this exercise with the awareness that it is a long game. You may read the book in just a few hours, but you will need to work persistently at your website's optimisation continuously to reach the top and stay there .........The prizes are Great. It is fiercely competitive. The web is continuously evolving. Your competitors will read this book too.
This is probably the best book on this subject that you can buy.
Take the first step, buy and read the book.
Then keep it next to your computer, keep dipping into it, follow its recommendations.
Then, be prepared to buy an updated version or follow-up next year, with more and new recommendations for you to implement! The Mother of all SEO Books, 16 Jun 2008
I want to keep this short and sweet as copywriting is not my strong point. If you are looking for a book that spells out the key issues on SEO in an order that actually makes logical sense - then this is the book for you. Rather than a book full of information (although it is very informative) - its best used a step-by-step tool to any SEO project. I can understand why one of the reviewers read it twice.
I had purchased SEO for Dummies but that was really a 'bits n pieces' kind of book and left me unguided. This book follows a chronological path and makes you stick to it.
I shall be using it on every SEO project from now on.
5/5 Buy IT! BUY IT!, 19 May 2008
I have read this book from cover to cover TWICE!!! Then I bought my collegue a copy for his birthday so he wouldn't keep taking mine!!
This is full of practical knowledge to get you up and going and also a great reference book for the more knowledgable. BUY IT NOW!!! You wont be dissapointed!! Bedding Google Is A Good Idea!!, 20 Nov 2008
Get into bed with google is a really simple to read book that has really short chapters to digest the all important information and task of getting friendly with google, I highly recommend it from the author Jon Smith who displays a no nonsense approach to the aspects of search engine optimization and the rights and wrongs of how to get better results with Google and actually have them index your website.
If you follow the simple strategies and techniques offered in this handy pocket sized book, your website will be better equipped than most other websites and give you some definitive pointers to build and improve any website you create.
Great read and useful too. Worth a Read, 20 Sep 2008
This book contains much good advice and tips on how to improve and optimise your website. I like the fact he recommends you steer clear of unethical approaches such as hidden text, and that you should stick to simple html with a lot of text-based content that can be easily read. The other big factor in this book is it's compact size and straightforward short chapters, meaning you can concentrate on implementing one recommendation at a time.
On the downside, some of the information is very outdated, considering the recent publication of the book itself. For starters, the Overture keyword search helper is overused and therefore very hard to even access nowadays, if at all, and is being phased out. Secondly, some of the items recommended such as Wordtracker are far from free and therefore only relevant for large businesses rather than the one-man band web developers likely to be attracted to a book like this.
All in all, 4 out of 5. Good and worth a read, you will most probably get your money back and more through increased exposure of your website using the suggestions within. Clear, simple, and very quick to read, 19 Sep 2008
I've been building websites since 1994 and things have changed hugely since then - especially with the arrival of Google in the late '90s. This book presents 52 short and sweet tips for improving your ranking on search engines (not just on Google, though that's where the book places most of its emphasis).
It's a small book (about 6 inches by 4.5 inches) and a short one (just 174 pages of main content), but that's definitely a positive in my view. The advice is very distilled and easily readable. We cut straight to the chase. Each of the 52 general pointers concludes with "Here's an idea for you": a simple practical tip you can immediately try.
I knew almost all the tips already but hadn't bothered to do anything about them. The virtue of this book is that it served as a wake-up call to action. Reading through it in a couple of days, I finally felt motivated to optimize my site. I have no idea whether I'll see much benefit, but if you make a significant proportion of your income from the Web, it certainly can't hurt. Even a small improvement would pay for the cost of the book, and the time invested, many times over.
One thing worth pointing out: I felt the book was geared mainly towards websites selling products or promoting small businesses. Though much of the advice is general, the book doesn't really tell you how to optimize a content-rich, newspaper- or magazine-like site (or blog) that makes its money from advertising. That's probably a whole separate 52-idea book! If your site falls into that category (information-based rather than product-based), with dozens or hundreds of separate pages, you'll find the ideas here helpful but less relevant. If your site has just a few pages and it's promoting, say, a local florist or building business, I think you'll find it very helpful. Simple and effective , 15 Sep 2008
This is a really easy book to use.
Yes, there are more complex books that go into SEO in greater depth than this but the fact is that if you have a small or medium size business employing less than 10 people, then the really advanced techniques aren't really for you anyway and are really not worth worrying about because you wont have time to implement them, even if you knwo about them.
For people like you, this book is probably all you will need -and it is all very clearly explained in non tecnhical jargon.
I even managed to read it on hols - yes, that's sad I know! But it lends itself to that kind of easy reading because it is explained so clearly in short bite size chunks that take all of about 10 minutes to read and digest.
OK, I found the odd thing listed as free (which now isnt) - and I see another reviewer noticed that too, but given the fast pace of chnage in this area, that cannot really be a serious criticism Great little book that is not a drag to wade through, 10 Sep 2008
At last! A book that's good for me, but is easy to read and concise and gives me loads of tips every few pages that I immediately bookmark and want to implement. I'm getting teally tired of 'How-to' books that make you wade through several hundred pages of padding: this book is the antidote. Ideal guide for a new ebay user intending to sell., 10 Mar 2007
I found this book an ideal introduction to eBay as a user who had very little experience and wished to sell items. Reading over such a book before becoming an eBay seller unsurprisingly saves time in the long run, and makes the system of eBay and all of the features familiar to you.
The book is sectioned up into five main parts. The first is introductory of course, and explains the whole concept of eBay. The second section is about buying on eBay, which many people easily learn without the aid of a book, though it does no harm whatsoever to read over this chapter even if you have plenty of experience buying on eBay, as it may give you some good ideas to facilitate the process in the future, and as a budding seller it will remind you of the perspective of your customers. The third part is a large section on eBay selling. Selling is of course more involved than buying on eBay, due to the increased responsibility involved. It is not however difficult to set up, and this book was at its most useful to me at this point as it pointed out a sensible order in which to go about this, such as the preparations to be made and what you will need for the next step in regestering as a seller, (such as a pen and paper if you need to receive a land-line confirmation call during registration). Ebay shops are also introduced in this section, and the information in this book will allow you to decide if an eBay shop would be a good investment to you and if it would be appropriate for what you are selling. Parts four and five explain the additional features and recommended good conduct on eBay respectively. For more advanced advice, the 'For Dummies' book on starting a business on eBay.co.uk is a logical next step.
Overall this book is a comprehensive introduction for the eBay user who is somewhere on the scale of novice to "some experience". For any eBay users who consider themselves to be experienced but who have not read a book like this that summarises everything, it can scarcely be a bad idea to take a read refresh everything in your mind. I would rate this book 10 out of 10 for its practicality and providing the introduction it was intended to provide. Ebay for Dummies, 14 Nov 2005
I found this to be a very informative book, it guides the reader through the ebay process, from registration to completing a sale. It gives handy advice on what to do if things go wrong and explains how to improve your listings including tips on how to compose an enticing item description. This is another excellent book from the 'For Dummies' range and is essential reading for anyone new to ebay, plus it has some information even seasoned sellers would benefit from reading.
Highly overrated, 27 Nov 2008
Announced and marketed as a breakthrough in terms of explaining Google Analytics it delivers a lot of static knowledge. Most of it you can read up logging onto Googles own websites, for example Google Analytics Conversion University. It is written in a cumbersome and dry style and obviously aimed at people who are already "in the know" but it fails to address marketers and business owners with less specific knowledge.
If you really want to understand how Google Analytics works and how it can be utilised for your own business purposes, I would recommend
Web Analytics An Hour a Day by Avinash Kaushik.
Detailed and Relevant, 17 Jul 2008
If you are working in online marketing and not taking web analytics seriously then it's time to do so. Brian's book is a good way to get started with one of the most popular, and cost effective (it's free), web analytics solutions around.
The book reflects Brian's extensive knowledge of the Google Analytics package and provides clear and practical techniques for using the product. It is useful either as self study material or as part of a more formal training course and something I would certainly recommend to delegates attending our own Google Analytics classes.
Highly Recommended, 18 May 2008
I've been running Google Analytics on a number of web sites since it was first released in 2005. I've got a lot of good information out of it, but I've always suspected that I'm not using it to its full potential. Having read this book I now have a much better idea of what I'm missing and, more importantly, how I can put that right.
Brian Clifton has written a really useful guide to getting the most benefit out of Google's free web analytics system. He is, of course, well-placed to do that as he leads the Google Analytics team for Europe, the Middle East and Africa.
Part one is a good overview of web analytics is. Chapter one explains what web analytics is and what you can get out of it. Chapter two goes into more detail about the method that people use to analyse their web site traffic and chapter three introduces Google Analytics and explains where it fits into the web analytics landscape.
Part two gives an introduction to using Google Analytics. Chapter four looks at the interface to Google Analytics. This chapter gives the reader a good free for the interactivity of the Google Analytics interface. It's this interactivity that makes Google Analytics far easier to use than many of its competitors. Chapter five looks in more depth at ten of the reports that the system generates. By the end of this chapter I was already learning new little tips about the system.
Part three is about implementing Google Analytics on your web site. chapter six shows you how to tag your web pages so they are included in your reports. This is about as far as my Google Analytics knowledge goes. So chapter seven introduces ways to customise the Google Javascript code in order to have more control over what data is recorded, it was all new (and very interesting). For example, the chapter has techniques for measuring page load time and tracking o | | |