A poor cousin, 28 Mar 2005
Compared to other texts on the same subject (Manuel Castells; Robert Reich; Jeremy Rifkin) I found this text to be a rather 'trashy' light-weight ego-centric account of the increased stratification of work, employment and society. It is airport-lounge chic-lit, to Castell's magnus opus.

Insightful!, 09 Jun 2004
The good news is, Richard Florida's book recognizes the growing economic and sociological impact of creativity. The bad news is that in just two years, it has lost some of its gloss. The collapse of the bull market, the popping of the dot.com bubble, the 9/11 trauma, each took some shine off of the creative economy, with its casual dress days, flexible schedules and free rides. But even though this appraisal occasionally sounds quaint, we believe that the book's faith in the transforming economic and social power of creativity, its broad view, and its excellent references and quotations make it worth recommending.

Insightful!, 15 Oct 2003
The good news is, Richard Florida’s book recognizes the growing economic and sociological impact of creativity. The bad news is that in just two years, it has lost some of its gloss. The collapse of the bull market, the popping of the dot.com bubble, the 9/11 trauma, each took some shine off of the creative economy, with its casual dress days, flexible schedules and free rides. But even though this appraisal occasionally sounds quaint, we believe that the book’s faith in the transforming economic and social power of creativity, its broad view, and its excellent references and quotations make it worth recommending.

Fascinating and thought provoking stuff, 09 Aug 2002
Creative people cluster in cities, but in those cities which offer them the kinds of lifestyle and diversity that they are looking for. Gone are the days when key staff accept the need to be mobile, to follow the employer. Today employers are relocating to those cities that are home to 'the creative class'.

Cities with sizable clusters of the creative class are those which are the most innovative. Why are some so much better than other?

Florida's book draws on years of solid work and explores the development of the new 'creative class', the conditions in which they thrive and the challenges presented to those cities which want to develop and innovate.

I found this a very thought provoking book. It will challenge many of those who work in the economic development arena.

If you still find Jane Jacobs inspiring 40 years on, this will be the book for you!

A poor cousin, 28 Mar 2005
Compared to other texts on the same subject (Manuel Castells; Robert Reich; Jeremy Rifkin) I found this text to be a rather 'trashy' light-weight ego-centric account of the increased stratification of work, employment and society. It is airport-lounge chic-lit, to Castell's magnus opus.

Insightful!, 09 Jun 2004
The good news is, Richard Florida's book recognizes the growing economic and sociological impact of creativity. The bad news is that in just two years, it has lost some of its gloss. The collapse of the bull market, the popping of the dot.com bubble, the 9/11 trauma, each took some shine off of the creative economy, with its casual dress days, flexible schedules and free rides. But even though this appraisal occasionally sounds quaint, we believe that the book's faith in the transforming economic and social power of creativity, its broad view, and its excellent references and quotations make it worth recommending.

Insightful!, 15 Oct 2003
The good news is, Richard Florida’s book recognizes the growing economic and sociological impact of creativity. The bad news is that in just two years, it has lost some of its gloss. The collapse of the bull market, the popping of the dot.com bubble, the 9/11 trauma, each took some shine off of the creative economy, with its casual dress days, flexible schedules and free rides. But even though this appraisal occasionally sounds quaint, we believe that the book’s faith in the transforming economic and social power of creativity, its broad view, and its excellent references and quotations make it worth recommending.

Fascinating and thought provoking stuff, 09 Aug 2002
Creative people cluster in cities, but in those cities which offer them the kinds of lifestyle and diversity that they are looking for. Gone are the days when key staff accept the need to be mobile, to follow the employer. Today employers are relocating to those cities that are home to 'the creative class'.

Cities with sizable clusters of the creative class are those which are the most innovative. Why are some so much better than other?

Florida's book draws on years of solid work and explores the development of the new 'creative class', the conditions in which they thrive and the challenges presented to those cities which want to develop and innovate.

I found this a very thought provoking book. It will challenge many of those who work in the economic development arena.

If you still find Jane Jacobs inspiring 40 years on, this will be the book for you!

Life Saver, 29 Sep 2008
This book saved my life on the MN330 unit at Royal Holloway. If you are doing it, you need to get to know. Well worth £25, and it's the only book I haven't wanted to sell after completing a year. It's nice.

A poor cousin, 28 Mar 2005
Compared to other texts on the same subject (Manuel Castells; Robert Reich; Jeremy Rifkin) I found this text to be a rather 'trashy' light-weight ego-centric account of the increased stratification of work, employment and society. It is airport-lounge chic-lit, to Castell's magnus opus.

Insightful!, 09 Jun 2004
The good news is, Richard Florida's book recognizes the growing economic and sociological impact of creativity. The bad news is that in just two years, it has lost some of its gloss. The collapse of the bull market, the popping of the dot.com bubble, the 9/11 trauma, each took some shine off of the creative economy, with its casual dress days, flexible schedules and free rides. But even though this appraisal occasionally sounds quaint, we believe that the book's faith in the transforming economic and social power of creativity, its broad view, and its excellent references and quotations make it worth recommending.

Insightful!, 15 Oct 2003
The good news is, Richard Florida’s book recognizes the growing economic and sociological impact of creativity. The bad news is that in just two years, it has lost some of its gloss. The collapse of the bull market, the popping of the dot.com bubble, the 9/11 trauma, each took some shine off of the creative economy, with its casual dress days, flexible schedules and free rides. But even though this appraisal occasionally sounds quaint, we believe that the book’s faith in the transforming economic and social power of creativity, its broad view, and its excellent references and quotations make it worth recommending.

Fascinating and thought provoking stuff, 09 Aug 2002
Creative people cluster in cities, but in those cities which offer them the kinds of lifestyle and diversity that they are looking for. Gone are the days when key staff accept the need to be mobile, to follow the employer. Today employers are relocating to those cities that are home to 'the creative class'.

Cities with sizable clusters of the creative class are those which are the most innovative. Why are some so much better than other?

Florida's book draws on years of solid work and explores the development of the new 'creative class', the conditions in which they thrive and the challenges presented to those cities which want to develop and innovate.

I found this a very thought provoking book. It will challenge many of those who work in the economic development arena.

If you still find Jane Jacobs inspiring 40 years on, this will be the book for you!

Life Saver, 29 Sep 2008
This book saved my life on the MN330 unit at Royal Holloway. If you are doing it, you need to get to know. Well worth £25, and it's the only book I haven't wanted to sell after completing a year. It's nice.

A terrific account, 14 Jun 2005
This book will change the way you view your breakfast cereal for ever! Never again will you chew your morning banana without questioning whether your really should have poured sugary yoghurt all over it! Seriously, this is a very useful account of the major fault-lines in contemporary food and health thinking. The absurdities of the food supply chain are laid bare. Food wars proposes that two emerging paradigms are now competing for which is to replace the mid-20th century paradigm that argued that public health and well-being would automatically follow from increasing food production.