Extremely Recommended, 09 Apr 2008
Anyone doing any kind of interface design, or in any way interested in the way people interact with technology should read this book.

Industrial design in a nutshell, 11 Jan 2008
Dome-headed engineering professors call it "human factors engineering," "interaction design" or "usability engineering," but the purpose of this strangely-named discipline is far simpler than these appellations suggest: to make everyday items do what users expect them to do. Donald Norman has been thinking about usability issues longer than almost anyone and has insights commensurate with his experience. Norman knows how both people and machines work (he has degrees in psychology and engineering). More importantly, he knows how to bridge the gulf between the human mind and the devices the mind wants to use, from toasters to telephones to teapots. In this classic, he provides a few simple precepts and many wonderful examples showing how to design the most important component of any technology - the user's experience. While some of Norman's examples are a little long in the tooth (he discusses VCRs, not DVDs), we find that the principles he describes in this friendly book are still sprightly almost 20 years after their initial publication.

Nice Argument for Usability, But Misses the Application , 26 May 2007
"The Design of Everyday Things" by Donald A. Norman is said to be one of those great usability books. I bought mine at a major usability conference, believing the hype. My conclusion: Useful, but overhyped.

Norman takes a theme that says, "Look at history and you will see how the objects we use daily are sensible and functional. Now, design websites and software likewise," and develops a complete book.

Rats. I gave it all away. Now you do not need to buy the book, nor read any its 257 pages.

Really, that's more or less all there is to the book.

It is easy to read, but, in the end, becomes repetitive and is deficient in assisting the reader with application. It points out a problem we need to understand, but offers no solution. It is worth reading, but lacks as an instructional tool.

For the dense-headed, or for someone who has never considered the arguments for thinking about function before form, the book is tremendously useful. Example after example is presented is simple terms so that readers will see that merely having a cool website is not enough.

Where the book does not meet the mark is in the transferring the ideas into something modern, practical, and, in the case of we communications people, websites. What starts with a brilliant exposition about devices being useful ends where it started.

Anthony Trendl
editor, HungarianBookstore.com

Very good, but dated, 19 Apr 2006
It's an exceptional book, so why have I given it only 4 stars?

Certainly not the books fault, but this book does tend to get recommended to students as the definitive book for software interface design.

The book is quite dated, being just a renamed reprint of 1989 book "The Psychology of Everyday Things", identical content, except with a new foreword.

The insight into the flawed design of everyday objects is amazing, but could have been so much better if instead of just updating the foreword new chapters were added dealing with modern issues (computers, satellite tv, mobile phones, etc).

Reading this book will still make high tech designers better, but don't expect it to be as relevant to you as it was to your lecturer who read it 17 years ago.

Finding Problems with Everyday Things, 22 Dec 2003
This book was a required textbook for design module in my BSc course. It's a very interesting read, and you'll enjoy Mr Norman's examples and explanations of why some things work well and others don't. He explains many design principles such as 'mapping' and 'feedback', and their importance is made made apparent though his many examples and case studies. In general the content of the book is very relevant.

The tone of the book, unfortunately, is very negative. Admittedly, it is easier to find problems than impart praise. It is nevertheless better to teach via good examples. Mr Norman seems to get great pleasure from pointing out when some appliance doesn't meet one of his principles. Perhaps he's still bitter about a bad childhood experience with a badly designed toaster...

Although the content is revelant, it is not well organised. There should at least be a distinct section of the book dedicated to each principle. Instead, the author introduces some principles in point form, and others elsewhere in the text. This makes studying especially difficult, as you spend much of your time making sure you've found all the revelant principles.

For a book on design, I am dissapointed to see that it is more difficult to use than it should be. Mr Norman, as per your request on the last line of the book, here's a weed 0>-,'--

Extremely Recommended, 09 Apr 2008
Anyone doing any kind of interface design, or in any way interested in the way people interact with technology should read this book.

Industrial design in a nutshell, 11 Jan 2008
Dome-headed engineering professors call it "human factors engineering," "interaction design" or "usability engineering," but the purpose of this strangely-named discipline is far simpler than these appellations suggest: to make everyday items do what users expect them to do. Donald Norman has been thinking about usability issues longer than almost anyone and has insights commensurate with his experience. Norman knows how both people and machines work (he has degrees in psychology and engineering). More importantly, he knows how to bridge the gulf between the human mind and the devices the mind wants to use, from toasters to telephones to teapots. In this classic, he provides a few simple precepts and many wonderful examples showing how to design the most important component of any technology - the user's experience. While some of Norman's examples are a little long in the tooth (he discusses VCRs, not DVDs), we find that the principles he describes in this friendly book are still sprightly almost 20 years after their initial publication.

Nice Argument for Usability, But Misses the Application , 26 May 2007
"The Design of Everyday Things" by Donald A. Norman is said to be one of those great usability books. I bought mine at a major usability conference, believing the hype. My conclusion: Useful, but overhyped.

Norman takes a theme that says, "Look at history and you will see how the objects we use daily are sensible and functional. Now, design websites and software likewise," and develops a complete book.

Rats. I gave it all away. Now you do not need to buy the book, nor read any its 257 pages.

Really, that's more or less all there is to the book.

It is easy to read, but, in the end, becomes repetitive and is deficient in assisting the reader with application. It points out a problem we need to understand, but offers no solution. It is worth reading, but lacks as an instructional tool.

For the dense-headed, or for someone who has never considered the arguments for thinking about function before form, the book is tremendously useful. Example after example is presented is simple terms so that readers will see that merely having a cool website is not enough.

Where the book does not meet the mark is in the transferring the ideas into something modern, practical, and, in the case of we communications people, websites. What starts with a brilliant exposition about devices being useful ends where it started.

Anthony Trendl
editor, HungarianBookstore.com

Very good, but dated, 19 Apr 2006
It's an exceptional book, so why have I given it only 4 stars?

Certainly not the books fault, but this book does tend to get recommended to students as the definitive book for software interface design.

The book is quite dated, being just a renamed reprint of 1989 book "The Psychology of Everyday Things", identical content, except with a new foreword.

The insight into the flawed design of everyday objects is amazing, but could have been so much better if instead of just updating the foreword new chapters were added dealing with modern issues (computers, satellite tv, mobile phones, etc).

Reading this book will still make high tech designers better, but don't expect it to be as relevant to you as it was to your lecturer who read it 17 years ago.

Finding Problems with Everyday Things, 22 Dec 2003
This book was a required textbook for design module in my BSc course. It's a very interesting read, and you'll enjoy Mr Norman's examples and explanations of why some things work well and others don't. He explains many design principles such as 'mapping' and 'feedback', and their importance is made made apparent though his many examples and case studies. In general the content of the book is very relevant.

The tone of the book, unfortunately, is very negative. Admittedly, it is easier to find problems than impart praise. It is nevertheless better to teach via good examples. Mr Norman seems to get great pleasure from pointing out when some appliance doesn't meet one of his principles. Perhaps he's still bitter about a bad childhood experience with a badly designed toaster...

Although the content is revelant, it is not well organised. There should at least be a distinct section of the book dedicated to each principle. Instead, the author introduces some principles in point form, and others elsewhere in the text. This makes studying especially difficult, as you spend much of your time making sure you've found all the revelant principles.

For a book on design, I am dissapointed to see that it is more difficult to use than it should be. Mr Norman, as per your request on the last line of the book, here's a weed 0>-,'--

the perfect balance, 23 Oct 2008
what more could you want from a book about manufacturing...its perfect not too much text but loads of really good info... a must for any design student :) really easy to flick through and take in.

Essential for product designers., 18 Aug 2007
I've recently purchased this book, and am so impressed with the amount of information packed into this attractive handbook. The book made up part of my reading list for the start of my course in September, and I know it's going to be the ultimate resource when it comes to choosing suitable materials and processes in relation to a breif. A must for anyone serious about design, suitable from As level and upwards.

Extremely Recommended, 09 Apr 2008
Anyone doing any kind of interface design, or in any way interested in the way people interact with technology should read this book.

Industrial design in a nutshell, 11 Jan 2008
Dome-headed engineering professors call it "human factors engineering," "interaction design" or "usability engineering," but the purpose of this strangely-named discipline is far simpler than these appellations suggest: to make everyday items do what users expect them to do. Donald Norman has been thinking about usability issues longer than almost anyone and has insights commensurate with his experience. Norman knows how both people and machines work (he has degrees in psychology and engineering). More importantly, he knows how to bridge the gulf between the human mind and the devices the mind wants to use, from toasters to telephones to teapots. In this classic, he provides a few simple precepts and many wonderful examples showing how to design the most important component of any technology - the user's experience. While some of Norman's examples are a little long in the tooth (he discusses VCRs, not DVDs), we find that the principles he describes in this friendly book are still sprightly almost 20 years after their initial publication.

Nice Argument for Usability, But Misses the Application , 26 May 2007
"The Design of Everyday Things" by Donald A. Norman is said to be one of those great usability books. I bought mine at a major usability conference, believing the hype. My conclusion: Useful, but overhyped.

Norman takes a theme that says, "Look at history and you will see how the objects we use daily are sensible and functional. Now, design websites and software likewise," and develops a complete book.

Rats. I gave it all away. Now you do not need to buy the book, nor read any its 257 pages.

Really, that's more or less all there is to the book.

It is easy to read, but, in the end, becomes repetitive and is deficient in assisting the reader with application. It points out a problem we need to understand, but offers no solution. It is worth reading, but lacks as an instructional tool.

For the dense-headed, or for someone who has never considered the arguments for thinking about function before form, the book is tremendously useful. Example after example is presented is simple terms so that readers will see that merely having a cool website is not enough.

Where the book does not meet the mark is in the transferring the ideas into something modern, practical, and, in the case of we communications people, websites. What starts with a brilliant exposition about devices being useful ends where it started.

Anthony Trendl
editor, HungarianBookstore.com

Very good, but dated, 19 Apr 2006
It's an exceptional book, so why have I given it only 4 stars?

Certainly not the books fault, but this book does tend to get recommended to students as the definitive book for software interface design.

The book is quite dated, being just a renamed reprint of 1989 book "The Psychology of Everyday Things", identical content, except with a new foreword.

The insight into the flawed design of everyday objects is amazing, but could have been so much better if instead of just updating the foreword new chapters were added dealing with modern issues (computers, satellite tv, mobile phones, etc).

Reading this book will still make high tech designers better, but don't expect it to be as relevant to you as it was to your lecturer who read it 17 years ago.

Finding Problems with Everyday Things, 22 Dec 2003
This book was a required textbook for design module in my BSc course. It's a very interesting read, and you'll enjoy Mr Norman's examples and explanations of why some things work well and others don't. He explains many design principles such as 'mapping' and 'feedback', and their importance is made made apparent though his many examples and case studies. In general the content of the book is very relevant.

The tone of the book, unfortunately, is very negative. Admittedly, it is easier to find problems than impart praise. It is nevertheless better to teach via good examples. Mr Norman seems to get great pleasure from pointing out when some appliance doesn't meet one of his principles. Perhaps he's still bitter about a bad childhood experience with a badly designed toaster...

Although the content is revelant, it is not well organised. There should at least be a distinct section of the book dedicated to each principle. Instead, the author introduces some principles in point form, and others elsewhere in the text. This makes studying especially difficult, as you spend much of your time making sure you've found all the revelant principles.

For a book on design, I am dissapointed to see that it is more difficult to use than it should be. Mr Norman, as per your request on the last line of the book, here's a weed 0>-,'--

the perfect balance, 23 Oct 2008
what more could you want from a book about manufacturing...its perfect not too much text but loads of really good info... a must for any design student :) really easy to flick through and take in.

Essential for product designers., 18 Aug 2007
I've recently purchased this book, and am so impressed with the amount of information packed into this attractive handbook. The book made up part of my reading list for the start of my course in September, and I know it's going to be the ultimate resource when it comes to choosing suitable materials and processes in relation to a breif. A must for anyone serious about design, suitable from As level and upwards.

One of the best, 13 Oct 2007
This is one of the best design books I have ever found. It's everything from the history of how mice and gui's were first invented to just interesting information and interviews from the people who started it all. Still reading it, buts its very interesting and well worth it.

Good Content, 01 Sep 2007
Not only is this book exquisite, it also has remarkably good content. And then on top of that it's huge as well :) Definitely worth buying, I promise you it wont sit on your self, and has interviews with extremely relevant people. The only downside is that in 10 years or so it may be a little dated, but only because the concepts in here will have been implemented.

Packed with awesomeness, 13 Dec 2006
This is a huge book that actually lives up to its size. It's not one of those design books that kind of looks nice and then ends up on your shelf, it's actually full of great anecdotes, experiences and lessons from people who've made great (and not so great) stuff. Oh and it has a DVD of videos from those same people too. Fantastic.

If you design anything remotely interactive, from a website to a bottle-opener, you should own this.

Extremely Recommended, 09 Apr 2008
Anyone doing any kind of interface design, or in any way interested in the way people interact with technology should read this book.

Industrial design in a nutshell, 11 Jan 2008
Dome-headed engineering professors call it "human factors engineering," "interaction design" or "usability engineering," but the purpose of this strangely-named discipline is far simpler than these appellations suggest: to make everyday items do what users expect them to do. Donald Norman has been thinking about usability issues longer than almost anyone and has insights commensurate with his experience. Norman knows how both people and machines work (he has degrees in psychology and engineering). More importantly, he knows how to bridge the gulf between the human mind and the devices the mind wants to use, from toasters to telephones to teapots. In this classic, he provides a few simple precepts and many wonderful examples showing how to design the most important component of any technology - the user's experience. While some of Norman's examples are a little long in the tooth (he discusses VCRs, not DVDs), we find that the principles he describes in this friendly book are still sprightly almost 20 years after their initial publication.

Nice Argument for Usability, But Misses the Application , 26 May 2007
"The Design of Everyday Things" by Donald A. Norman is said to be one of those great usability books. I bought mine at a major usability conference, believing the hype. My conclusion: Useful, but overhyped.

Norman takes a theme that says, "Look at history and you will see how the objects we use daily are sensible and functional. Now, design websites and software likewise," and develops a complete book.

Rats. I gave it all away. Now you do not need to buy the book, nor read any its 257 pages.

Really, that's more or less all there is to the book.

It is easy to read, but, in the end, becomes repetitive and is deficient in assisting the reader with application. It points out a problem we need to understand, but offers no solution. It is worth reading, but lacks as an instructional tool.

For the dense-headed, or for someone who has never considered the arguments for thinking about function before form, the book is tremendously useful. Example after example is presented is simple terms so that readers will see that merely having a cool website is not enough.

Where the book does not meet the mark is in the transferring the ideas into something modern, practical, and, in the case of we communications people, websites. What starts with a brilliant exposition about devices being useful ends where it started.

Anthony Trendl
editor, HungarianBookstore.com

Very good, but dated, 19 Apr 2006
It's an exceptional book, so why have I given it only 4 stars?

Certainly not the books fault, but this book does tend to get recommended to students as the definitive book for software interface design.

The book is quite dated, being just a renamed reprint of 1989 book "The Psychology of Everyday Things", identical content, except with a new foreword.

The insight into the flawed design of everyday objects is amazing, but could have been so much better if instead of just updating the foreword new chapters were added dealing with modern issues (computers, satellite tv, mobile phones, etc).

Reading this book will still make high tech designers better, but don't expect it to be as relevant to you as it was to your lecturer who read it 17 years ago.

Finding Problems with Everyday Things, 22 Dec 2003
This book was a required textbook for design module in my BSc course. It's a very interesting read, and you'll enjoy Mr Norman's examples and explanations of why some things work well and others don't. He explains many design principles such as 'mapping' and 'feedback', and their importance is made made apparent though his many examples and case studies. In general the content of the book is very relevant.

The tone of the book, unfortunately, is very negative. Admittedly, it is easier to find problems than impart praise. It is nevertheless better to teach via good examples. Mr Norman seems to get great pleasure from pointing out when some appliance doesn't meet one of his principles. Perhaps he's still bitter about a bad childhood experience with a badly designed toaster...

Although the content is revelant, it is not well organised. There should at least be a distinct section of the book dedicated to each principle. Instead, the author introduces some principles in point form, and others elsewhere in the text. This makes studying especially difficult, as you spend much of your time making sure you've found all the revelant principles.

For a book on design, I am dissapointed to see that it is more difficult to use than it should be. Mr Norman, as per your request on the last line of the book, here's a weed 0>-,'--

the perfect balance, 23 Oct 2008
what more could you want from a book about manufacturing...its perfect not too much text but loads of really good info... a must for any design student :) really easy to flick through and take in.

Essential for product designers., 18 Aug 2007
I've recently purchased this book, and am so impressed with the amount of information packed into this attractive handbook. The book made up part of my reading list for the start of my course in September, and I know it's going to be the ultimate resource when it comes to choosing suitable materials and processes in relation to a breif. A must for anyone serious about design, suitable from As level and upwards.

One of the best, 13 Oct 2007
This is one of the best design books I have ever found. It's everything from the history of how mice and gui's were first invented to just interesting information and interviews from the people who started it all. Still reading it, buts its very interesting and well worth it.

Good Content, 01 Sep 2007
Not only is this book exquisite, it also has remarkably good content. And then on top of that it's huge as well :) Definitely worth buying, I promise you it wont sit on your self, and has interviews with extremely relevant people. The only downside is that in 10 years or so it may be a little dated, but only because the concepts in here will have been implemented.

Packed with awesomeness, 13 Dec 2006
This is a huge book that actually lives up to its size. It's not one of those design books that kind of looks nice and then ends up on your shelf, it's actually full of great anecdotes, experiences and lessons from people who've made great (and not so great) stuff. Oh and it has a DVD of videos from those same people too. Fantastic.

If you design anything remotely interactive, from a website to a bottle-opener, you should own this.

My assumptions of this book were completely wrong..., 28 Dec 2008
I had assumed it would give me detailed guidance on how to simplify the designs I undertake and maybe even my life in general. Instead it gave me an interesting and thought provoking read. It didn't lead me by the hand along a path but showed me the path and then left me to reach my own conclusions.

If, like me, you enjoy finding quotes that seem simple on the surface but hold hidden truths then this book is for you. This is especially true if you have a creative job or hobby. A fine example of this is "great art makes you wonder, great design makes things clear." Or how about "complexity implies a feeling of being lost, simplicity implies the feeling of being found."

With only 100 pages this book is a quick read but contains concepts that will have you chewing them over for a long time. I heartily recommend it to anyone who likes to challenge their own perspectives and assumptions.


Helpful guide on how to incorporate simplicity into your product planning , 07 Jul 2008
The poet William Wordsworth once wrote, "The world is too much with us." If this was true in the bucolic 18th and 19th centuries when Wordsworth lived, it is even more true today, when every gadget comes with an incomprehensible 100-page instruction manual. Thus, simplifying people's lives with your products and services is a surefire path to business success; it will endear you to your customers forever. In this aphoristic little book, graphic designer John Maeda has distilled all he knows about simplicity into 10 laws and three key ideas. He sprinkles mnemonics, icons and graphics throughout, which you may enjoy if you're a visual learner or find baffling if you're not. If you really like the icons, you can download them from the Web site Maeda put together to complement the book. getAbstract recommends this work particularly to marketing people, product designers and technical writers. Maybe some day your mother won't have to call you every time she wants to record Jeopardy.

Getting to "the other side of complexity", 23 Jun 2008

Almost immediately after I began to read this book, I was reminded of two quotations, the first from Oliver Wendell Holmes: "I do not care a fig for simplicity this side of complexity but I would give my life for the other side of complexity." Also from Albert Einstein: "Everything should be made as simple as possible, but not simpler." Further along into John Maeda's discussion of each of the ten "Laws" and his explanation of why he thinks that "simplicity = sanity," I was reminded of this passage from William Butler Yeats' "The Second Coming":

"Turning and turning in the widening gyre
The falcon cannot hear the falconer;
Things fall apart; the centre cannot hold;
Mere anarchy is loosed upon the world,
The blood-dimmed tide is loosed, and everywhere
The ceremony of innocence is drowned;
The best lack all conviction, while the worst
Are full of passionate intensity."

Holmes was right, acknowledging how difficult it is to proceed through complexity to simplicity. In fact, I view complexity in that context as a crucible. More specifically, as container into which alchemists once placed raw materials and subjected them to intense heat, hoping to produce a pure and precious metal, perhaps gold. Like the falcon in Yeats's poem, the human mind circles high above more than it can possibly absorb and process, then make sense of. This is what William Wordsworth suggests in "The World Is Too Much with Us":

"The world is too much with us; late and soon,
Getting and spending, we lay waste our powers;
Little we see in Nature that is ours;
We have given our hearts away, a sordid boon!"

And this is why Maeda believes that "simplicity = sanity." In a world that seems to become more complex each day, during his on-going journey of discovery he realized how complex a topic simplicity really is, "and I don't pretend to have solved the puzzle...[and] am inspired to grapple with this puzzle many more years...Like all man-made `laws' [mine] do not exist in the absolute sense - to break them is no sin. However you may find them useful in your own search for simplicity (and sanity) in design, technology, business, and life."

It would be a disservice to Maeda as well as to those who read this review to list the ten "Laws." They are best revealed in context, within the frame-of-reference he creates for each. The same is true of the three "Keys to achieving simplicity in the technology domain" with which Maeda concludes his narrative. "Rarely do I have answers, but instead I have a lot of questions just like you." I am amazed by how much material he provides within only 100 pages. Additional resources can be obtained (at no cost) by visiting lawsofsimplicity.com.

It is worth noting that when Maeda "set out with youthful zeal to attack the simplicity question, [he] felt that complexity was destroying our world and had to be stopped!" Presumably others have experienced the same frustrations I have encountered when struggling to understand the directions provided in an operations manual or terms and conditions of a service warranty or when struggling to obtain assistance from a customer service representative who speaks slowly enough and clearly enough to be understood. Why does it have to be so (bleeping) complicated? After speaking at a conference, Maeda was approached by a 73-year old artist who took him aside and said, "The world's [begin italics] always [end italics] been falling apart. So relax." Maeda suggests that his reader take the same advice "and try to LEAN BACK while you read this book, if you can."

John Maeda may not get you to the "other side of complexity" but he can help you to preserve your sanity meanwhile. If that isn't a value-added benefit, I don't know what one is.

Nearly useful book, 19 Jan 2008
The author tries to distil simplicity into a Japanese/zen concept, but doesn't manage. Pity: nice idea.

fur coat and no knickers, 29 Oct 2007
this is such a beautifully presented little book - which is the only reason it got 3 stars - i will treasure it for its physical attributes for sure - BUT - it is extremely thin on content

Extremely Recommended, 09 Apr 2008
Anyone doing any kind of interface design, or in any way interested in the way people interact with technology should read this book.

Industrial design in a nutshell, 11 Jan 2008
Dome-headed engineering professors call it "human factors engineering," "interaction design" or "usability engineering," but the purpose of this strangely-named discipline is far simpler than these appellations suggest: to make everyday items do what users expect them to do. Donald Norman has been thinking about usability issues longer than almost anyone and has insights commensurate with his experience. Norman knows how both people and machines work (he has degrees in psychology and engineering). More importantly, he knows how to bridge the gulf between the human mind and the devices the mind wants to use, from toasters to telephones to teapots. In this classic, he provides a few simple precepts and many wonderful examples showing how to design the most important component of any technology - the user's experience. While some of Norman's examples are a little long in the tooth (he discusses VCRs, not DVDs), we find that the principles he describes in this friendly book are still sprightly almost 20 years after their initial publication.

Nice Argument for Usability, But Misses the Application , 26 May 2007
"The Design of Everyday Things" by Donald A. Norman is said to be one of those great usability books. I bought mine at a major usability conference, believing the hype. My conclusion: Useful, but overhyped.

Norman takes a theme that says, "Look at history and you will see how the objects we use daily are sensible and functional. Now, design websites and software likewise," and develops a complete book.

Rats. I gave it all away. Now you do not need to buy the book, nor read any its 257 pages.

Really, that's more or less all there is to the book.

It is easy to read, but, in the end, becomes repetitive and is deficient in assisting the reader with application. It points out a problem we need to understand, but offers no solution. It is worth reading, but lacks as an instructional tool.

For the dense-headed, or for someone who has never considered the arguments for thinking about function before form, the book is tremendously useful. Example after example is presented is simple terms so that readers will see that merely having a cool website is not enough.

Where the book does not meet the mark is in the transferring the ideas into something modern, practical, and, in the case of we communications people, websites. What starts with a brilliant exposition about devices being useful ends where it started.

Anthony Trendl
editor, HungarianBookstore.com

Very good, but dated, 19 Apr 2006
It's an exceptional book, so why have I given it only 4 stars?

Certainly not the books fault, but this book does tend to get recommended to students as the definitive book for software interface design.

The book is quite dated, being just a renamed reprint of 1989 book "The Psychology of Everyday Things", identical content, except with a new foreword.

The insight into the flawed design of everyday objects is amazing, but could have been so much better if instead of just updating the foreword new chapters were added dealing with modern issues (computers, satellite tv, mobile phones, etc).

Reading this book will still make high tech designers better, but don't expect it to be as relevant to you as it was to your lecturer who read it 17 years ago.

Finding Problems with Everyday Things, 22 Dec 2003
This book was a required textbook for design module in my BSc course. It's a very interesting read, and you'll enjoy Mr Norman's examples and explanations of why some things work well and others don't. He explains many design principles such as 'mapping' and 'feedback', and their importance is made made apparent though his many examples and case studies. In general the content of the book is very relevant.

The tone of the book, unfortunately, is very negative. Admittedly, it is easier to find problems than impart praise. It is nevertheless better to teach via good examples. Mr Norman seems to get great pleasure from pointing out when some appliance doesn't meet one of his principles. Perhaps he's still bitter about a bad childhood experience with a badly designed toaster...

Although the content is revelant, it is not well organised. There should at least be a distinct section of the book dedicated to each principle. Instead, the author introduces some principles in point form, and others elsewhere in the text. This makes studying especially difficult, as you spend much of your time making sure you've found all the revelant principles.

For a book on design, I am dissapointed to see that it is more difficult to use than it should be. Mr Norman, as per your request on the last line of the book, here's a weed 0>-,'--

the perfect balance, 23 Oct 2008
what more could you want from a book about manufacturing...its perfect not too much text but loads of really good info... a must for any design student :) really easy to flick through and take in.

Essential for product designers., 18 Aug 2007
I've recently purchased this book, and am so impressed with the amount of information packed into this attractive handbook. The book made up part of my reading list for the start of my course in September, and I know it's going to be the ultimate resource when it comes to choosing suitable materials and processes in relation to a breif. A must for anyone serious about design, suitable from As level and upwards.

One of the best, 13 Oct 2007
This is one of the best design books I have ever found. It's everything from the history of how mice and gui's were first invented to just interesting information and interviews from the people who started it all. Still reading it, buts its very interesting and well worth it.

Good Content, 01 Sep 2007
Not only is this book exquisite, it also has remarkably good content. And then on top of that it's huge as well :) Definitely worth buying, I promise you it wont sit on your self, and has interviews with extremely relevant people. The only downside is that in 10 years or so it may be a little dated, but only because the concepts in here will have been implemented.

Packed with awesomeness, 13 Dec 2006
This is a huge book that actually lives up to its size. It's not one of those design books that kind of looks nice and then ends up on your shelf, it's actually full of great anecdotes, experiences and lessons from people who've made great (and not so great) stuff. Oh and it has a DVD of videos from those same people too. Fantastic.

If you design anything remotely interactive, from a website to a bottle-opener, you should own this.

My assumptions of this book were completely wrong..., 28 Dec 2008
I had assumed it would give me detailed guidance on how to simplify the designs I undertake and maybe even my life in general. Instead it gave me an interesting and thought provoking read. It didn't lead me by the hand along a path but showed me the path and then left me to reach my own conclusions.

If, like me, you enjoy finding quotes that seem simple on the surface but hold hidden truths then this book is for you. This is especially true if you have a creative job or hobby. A fine example of this is "great art makes you wonder, great design makes things clear." Or how about "complexity implies a feeling of being lost, simplicity implies the feeling of being found."

With only 100 pages this book is a quick read but contains concepts that will have you chewing them over for a long time. I heartily recommend it to anyone who likes to challenge their own perspectives and assumptions.


Helpful guide on how to incorporate simplicity into your product planning , 07 Jul 2008
The poet William Wordsworth once wrote, "The world is too much with us." If this was true in the bucolic 18th and 19th centuries when Wordsworth lived, it is even more true today, when every gadget comes with an incomprehensible 100-page instruction manual. Thus, simplifying people's lives with your products and services is a surefire path to business success; it will endear you to your customers forever. In this aphoristic little book, graphic designer John Maeda has distilled all he knows about simplicity into 10 laws and three key ideas. He sprinkles mnemonics, icons and graphics throughout, which you may enjoy if you're a visual learner or find baffling if you're not. If you really like the icons, you can download them from the Web site Maeda put together to complement the book. getAbstract recommends this work particularly to marketing people, product designers and technical writers. Maybe some day your mother won't have to call you every time she wants to record Jeopardy.

Getting to "the other side of complexity", 23 Jun 2008

Almost immediately after I began to read this book, I was reminded of two quotations, the first from Oliver Wendell Holmes: "I do not care a fig for simplicity this side of complexity but I would give my life for the other side of complexity." Also from Albert Einstein: "Everything should be made as simple as possible, but not simpler." Further along into John Maeda's discussion of each of the ten "Laws" and his explanation of why he thinks that "simplicity = sanity," I was reminded of this passage from William Butler Yeats' "The Second Coming":

"Turning and turning in the widening gyre
The falcon cannot hear the falconer;
Things fall apart; the centre cannot hold;
Mere anarchy is loosed upon the world,
The blood-dimmed tide is loosed, and everywhere
The ceremony of innocence is drowned;
The best lack all conviction, while the worst
Are full of passionate intensity."

Holmes was right, acknowledging how difficult it is to proceed through complexity to simplicity. In fact, I view complexity in that context as a crucible. More specifically, as container into which alchemists once placed raw materials and subjected them to intense heat, hoping to produce a pure and precious metal, perhaps gold. Like the falcon in Yeats's poem, the human mind circles high above more than it can possibly absorb and process, then make sense of. This is what William Wordsworth suggests in "The World Is Too Much with Us":

"The world is too much with us; late and soon,
Getting and spending, we lay waste our powers;
Little we see in Nature that is ours;
We have given our hearts away, a sordid boon!"

And this is why Maeda believes that "simplicity = sanity." In a world that seems to become more complex each day, during his on-going journey of discovery he realized how complex a topic simplicity really is, "and I don't pretend to have solved the puzzle...[and] am inspired to grapple with this puzzle many more years...Like all man-made `laws' [mine] do not exist in the absolute sense - to break them is no sin. However you may find them useful in your own search for simplicity (and sanity) in design, technology, business, and life."

It would be a disservice to Maeda as well as to those who read this review to list the ten "Laws." They are best revealed in context, within the frame-of-reference he creates for each. The same is true of the three "Keys to achieving simplicity in the technology domain" with which Maeda concludes his narrative. "Rarely do I have answers, but instead I have a lot of questions just like you." I am amazed by how much material he provides within only 100 pages. Additional resources can be obtained (at no cost) by visiting lawsofsimplicity.com.

It is worth noting that when Maeda "set out with youthful zeal to attack the simplicity question, [he] felt that complexity was destroying our world and had to be stopped!" Presumably others have experienced the same frustrations I have encountered when struggling to understand the directions provided in an operations manual or terms and conditions of a service warranty or when struggling to obtain assistance from a customer service representative who speaks slowly enough and clearly enough to be understood. Why does it have to be so (bleeping) complicated? After speaking at a conference, Maeda was approached by a 73-year old artist who took him aside and said, "The world's [begin italics] always [end italics] been falling apart. So relax." Maeda suggests that his reader take the same advice "and try to LEAN BACK while you read this book, if you can."

John Maeda may not get you to the "other side of complexity" but he can help you to preserve your sanity meanwhile. If that isn't a value-added benefit, I don't know what one is.

Nearly useful book, 19 Jan 2008
The author tries to distil simplicity into a Japanese/zen concept, but doesn't manage. Pity: nice idea.

fur coat and no knickers, 29 Oct 2007
this is such a beautifully presented little book - which is the only reason it got 3 stars - i will treasure it for its physical attributes for sure - BUT - it is extremely thin on content

A conscise but dry look at design in modern culture, 22 Mar 2001
After recieving lectures on design based around each individual chapter in this publication, I came to the book with mixed feelings, as the lectures had been a little uninspiring, focussing more on the production than the creative side of both graphic and product design. I think that if you are into more of the social aspect of how design works, how it influences your purchasing, and your make up as a person, then maybe you would enjoy this book, but for me, I felt like there should have been more emphasis on the actual design. I realise many publications fill that role, but I felt it might have been nice to see how some examples of contemporary design fit in with the social analysis of what the culture of design is.

Extremely Recommended, 09 Apr 2008
Anyone doing any kind of interface design, or in any way interested in the way people interact with technology should read this book.

Industrial design in a nutshell, 11 Jan 2008
Dome-headed engineering professors call it "human factors engineering," "interaction design" or "usability engineering," but the purpose of this strangely-named discipline is far simpler than these appellations suggest: to make everyday items do what users expect them to do. Donald Norman has been thinking about usability issues longer than almost anyone and has insights commensurate with his experience. Norman knows how both people and machines work (he has degrees in psychology and engineering). More importantly, he knows how to bridge the gulf between the human mind and the devices the mind wants to use, from toasters to telephones to teapots. In this classic, he provides a few simple precepts and many wonderful examples showing how to design the most important component of any technology - the user's experience. While some of Norman's examples are a little long in the tooth (he discusses VCRs, not DVDs), we find that the principles he describes in this friendly book are still sprightly almost 20 years after their initial publication.

Nice Argument for Usability, But Misses the Application , 26 May 2007
"The Design of Everyday Things" by Donald A. Norman is said to be one of those great usability books. I bought mine at a major usability conference, believing the hype. My conclusion: Useful, but overhyped.

Norman takes a theme that says, "Look at history and you will see how the objects we use daily are sensible and functional. Now, design websites and software likewise," and develops a complete book.

Rats. I gave it all away. Now you do not need to buy the book, nor read any its 257 pages.

Really, that's more or less all there is to the book.

It is easy to read, but, in the end, becomes repetitive and is deficient in assisting the reader with application. It points out a problem we need to understand, but offers no solution. It is worth reading, but lacks as an instructional tool.

For the dense-headed, or for someone who has never considered the arguments for thinking about function before form, the book is tremendously useful. Example after example is presented is simple terms so that readers will see that merely having a cool website is not enough.

Where the book does not meet the mark is in the transferring the ideas into something modern, practical, and, in the case of we communications people, websites. What starts with a brilliant exposition about devices being useful ends where it started.

Anthony Trendl
editor, HungarianBookstore.com

Very good, but dated, 19 Apr 2006
It's an exceptional book, so why have I given it only 4 stars?

Certainly not the books fault, but this book does tend to get recommended to students as the definitive book for software interface design.

The book is quite dated, being just a renamed reprint of 1989 book "The Psychology of Everyday Things", identical content, except with a new foreword.

The insight into the flawed design of everyday objects is amazing, but could have been so much better if instead of just updating the foreword new chapters were added dealing with modern issues (computers, satellite tv, mobile phones, etc).

Reading this book will still make high tech designers better, but don't expect it to be as relevant to you as it was to your lecturer who read it 17 years ago.

Finding Problems with Everyday Things, 22 Dec 2003
This book was a required textbook for design module in my BSc course. It's a very interesting read, and you'll enjoy Mr Norman's examples and explanations of why some things work well and others don't. He explains many design principles such as 'mapping' and 'feedback', and their importance is made made apparent though his many examples and case studies. In general the content of the book is very relevant.

The tone of the book, unfortunately, is very negative. Admittedly, it is easier to find problems than impart praise. It is nevertheless better to teach via good examples. Mr Norman seems to get great pleasure from pointing out when some appliance doesn't meet one of his principles. Perhaps he's still bitter about a bad childhood experience with a badly designed toaster...

Although the content is revelant, it is not well organised. There should at least be a distinct section of the book dedicated to each principle. Instead, the author introduces some principles in point form, and others elsewhere in the text. This makes studying especially difficult, as you spend much of your time making sure you've found all the revelant principles.

For a book on design, I am dissapointed to see that it is more difficult to use than it should be. Mr Norman, as per your request on the last line of the book, here's a weed 0>-,'--

the perfect balance, 23 Oct 2008
what more could you want from a book about manufacturing...its perfect not too much text but loads of really good info... a must for any design student :) really easy to flick through and take in.

Essential for product designers., 18 Aug 2007
I've recently purchased this book, and am so impressed with the amount of information packed into this attractive handbook. The book made up part of my reading list for the start of my course in September, and I know it's going to be the ultimate resource when it comes to choosing suitable materials and processes in relation to a breif. A must for anyone serious about design, suitable from As level and upwards.

One of the best, 13 Oct 2007
This is one of the best design books I have ever found. It's everything from the history of how mice and gui's were first invented to just interesting information and interviews from the people who started it all. Still reading it, buts its very interesting and well worth it.

Good Content, 01 Sep 2007
Not only is this book exquisite, it also has remarkably good content. And then on top of that it's huge as well :) Definitely worth buying, I promise you it wont sit on your self, and has interviews with extremely relevant people. The only downside is that in 10 years or so it may be a little dated, but only because the concepts in here will have been implemented.

Packed with awesomeness, 13 Dec 2006
This is a huge book that actually lives up to its size. It's not one of those design books that kind of looks nice and then ends up on your shelf, it's actually full of great anecdotes, experiences and lessons from people who've made great (and not so great) stuff. Oh and it has a DVD of videos from those same people too. Fantastic.

If you design anything remotely interactive, from a website to a bottle-opener, you should own this.

My assumptions of this book were completely wrong..., 28 Dec 2008
I had assumed it would give me detailed guidance on how to simplify the designs I undertake and maybe even my life in general. Instead it gave me an interesting and thought provoking read. It didn't lead me by the hand along a path but showed me the path and then left me to reach my own conclusions.

If, like me, you enjoy finding quotes that seem simple on the surface but hold hidden truths then this book is for you. This is especially true if you have a creative job or hobby. A fine example of this is "great art makes you wonder, great design makes things clear." Or how about "complexity implies a feeling of being lost, simplicity implies the feeling of being found."

With only 100 pages this book is a quick read but contains concepts that will have you chewing them over for a long time. I heartily recommend it to anyone who likes to challenge their own perspectives and assumptions.


Helpful guide on how to incorporate simplicity into your product planning , 07 Jul 2008
The poet William Wordsworth once wrote, "The world is too much with us." If this was true in the bucolic 18th and 19th centuries when Wordsworth lived, it is even more true today, when every gadget comes with an incomprehensible 100-page instruction manual. Thus, simplifying people's lives with your products and services is a surefire path to business success; it will endear you to your customers forever. In this aphoristic little book, graphic designer John Maeda has distilled all he knows about simplicity into 10 laws and three key ideas. He sprinkles mnemonics, icons and graphics throughout, which you may enjoy if you're a visual learner or find baffling if you're not. If you really like the icons, you can download them from the Web site Maeda put together to complement the book. getAbstract recommends this work particularly to marketing people, product designers and technical writers. Maybe some day your mother won't have to call you every time she wants to record Jeopardy.

Getting to "the other side of complexity", 23 Jun 2008

Almost immediately after I began to read this book, I was reminded of two quotations, the first from Oliver Wendell Holmes: "I do not care a fig for simplicity this side of complexity but I would give my life for the other side of complexity." Also from Albert Einstein: "Everything should be made as simple as possible, but not simpler." Further along into John Maeda's discussion of each of the ten "Laws" and his explanation of why he thinks that "simplicity = sanity," I was reminded of this passage from William Butler Yeats' "The Second Coming":

"Turning and turning in the widening gyre
The falcon cannot hear the falconer;
Things fall apart; the centre cannot hold;
Mere anarchy is loosed upon the world,
The blood-dimmed tide is loosed, and everywhere
The ceremony of innocence is drowned;
The best lack all conviction, while the worst
Are full of passionate intensity."

Holmes was right, acknowledging how difficult it is to proceed through complexity to simplicity. In fact, I view complexity in that context as a crucible. More specifically, as container into which alchemists once placed raw materials and subjected them to intense heat, hoping to produce a pure and precious metal, perhaps gold. Like the falcon in Yeats's poem, the human mind circles high above more than it can possibly absorb and process, then make sense of. This is what William Wordsworth suggests in "The World Is Too Much with Us":

"The world is too much with us; late and soon,
Getting and spending, we lay waste our powers;
Little we see in Nature that is ours;
We have given our hearts away, a sordid boon!"

And this is why Maeda believes that "simplicity = sanity." In a world that seems to become more complex each day, during his on-going journey of discovery he realized how complex a topic simplicity really is, "and I don't pretend to have solved the puzzle...[and] am inspired to grapple with this puzzle many more years...Like all man-made `laws' [mine] do not exist in the absolute sense - to break them is no sin. However you may find them useful in your own search for simplicity (and sanity) in design, technology, business, and life."

It would be a disservice to Maeda as well as to those who read this review to list the ten "Laws." They are best revealed in context, within the frame-of-reference he creates for each. The same is true of the three "Keys to achieving simplicity in the technology domain" with which Maeda concludes his narrative. "Rarely do I have answers, but instead I have a lot of questions just like you." I am amazed by how much material he provides within only 100 pages. Additional resources can be obtained (at no cost) by visiting lawsofsimplicity.com.

It is worth noting that when Maeda "set out with youthful zeal to attack the simplicity question, [he] felt that complexity was destroying our world and had to be stopped!" Presumably others have experienced the same frustrations I have encountered when struggling to understand the directions provided in an operations manual or terms and conditions of a service warranty or when struggling to obtain assistance from a customer service representative who speaks slowly enough and clearly enough to be understood. Why does it have to be so (bleeping) complicated? After speaking at a conference, Maeda was approached by a 73-year old artist who took him aside and said, "The world's [begin italics] always [end italics] been falling apart. So relax." Maeda suggests that his reader take the same advice "and try to LEAN BACK while you read this book, if you can."

John Maeda may not get you to the "other side of complexity" but he can help you to preserve your sanity meanwhile. If that isn't a value-added benefit, I don't know what one is.

Nearly useful book, 19 Jan 2008
The author tries to distil simplicity into a Japanese/zen concept, but doesn't manage. Pity: nice idea.

fur coat and no knickers, 29 Oct 2007
this is such a beautifully presented little book - which is the only reason it got 3 stars - i will treasure it for its physical attributes for sure - BUT - it is extremely thin on content

A conscise but dry look at design in modern culture, 22 Mar 2001
After recieving lectures on design based around each individual chapter in this publication, I came to the book with mixed feelings, as the lectures had been a little uninspiring, focussing more on the production than the creative side of both graphic and product design. I think that if you are into more of the social aspect of how design works, how it influences your purchasing, and your make up as a person, then maybe you would enjoy this book, but for me, I felt like there should have been more emphasis on the actual design. I realise many publications fill that role, but I felt it might have been nice to see how some examples of contemporary design fit in with the social analysis of what the culture of design is.

Read this book, whatever industry you work in, 14 Oct 2008
A well-written explanation of how design fits into the product lifecycle with many interesting examples, including how old the 'new' technology we see really is and the need to design for long term usage.

I would highly recommend reading this book, whether you are a designer, developer or manager. Or any other role for that matter -- even if design isn't what you do, it affects everything you do or experience, whether it's the car you drive or the products or services you work with.

The value of design, 26 Sep 2008
The word 'design' in English covers such a wide range of activities that it has become unusfully vague, applying as well to designing a business model as to designing a frock. Bill Buxton describes the activities of designers who have usually been to design school rather than engineering or business school. Not many people know what they do, beyond a vague impression that they make things look good. Bill Buxton's book describes, with excellent examples, the range of designers' activities--both functional and aesthetic--and the value to a company of their particular skill: imagining and visualising ideas for products or services so they can be developed and assessed before time and money is committed to building them. This book is a great demonstration of the value of design to the bottom line and how it can be incorporated in the product development process in the digital realm.

Extremely Recommended, 09 Apr 2008
Anyone doing any kind of interface design, or in any way interested in the way people interact with technology should read this book.

Industrial design in a nutshell, 11 Jan 2008
Dome-headed engineering professors call it "human factors engineering," "interaction design" or "usability engineering," but the purpose of this strangely-named discipline is far simpler than these appellations suggest: to make everyday items do what users expect them to do. Donald Norman has been thinking about usability issues longer than almost anyone and has insights commensurate with his experience. Norman knows how both people and machines work (he has degrees in psychology and engineering). More importantly, he knows how to bridge the gulf between the human mind and the devices the mind wants to use, from toasters to telephones to teapots. In this classic, he provides a few simple precepts and many wonderful examples showing how to design the most important component of any technology - the user's experience. While some of Norman's examples are a little long in the tooth (he discusses VCRs, not DVDs), we find that the principles he describes in this friendly book are still sprightly almost 20 years after their initial publication.

Nice Argument for Usability, But Misses the Application , 26 May 2007
"The Design of Everyday Things" by Donald A. Norman is said to be one of those great usability books. I bought mine at a major usability conference, believing the hype. My conclusion: Useful, but overhyped.

Norman takes a theme that says, "Look at history and you will see how the objects we use daily are sensible and functional. Now, design websites and software likewise," and develops a complete book.

Rats. I gave it all away. Now you do not need to buy the book, nor read any its 257 pages.

Really, that's more or less all there is to the book.

It is easy to read, but, in the end, becomes repetitive and is deficient in assisting the reader with application. It points out a problem we need to understand, but offers no solution. It is worth reading, but lacks as an instructional tool.

For the dense-headed, or for someone who has never considered the arguments for thinking about function before form, the book is tremendously useful. Example after example is presented is simple terms so that readers will see that merely having a cool website is not enough.

Where the book does not meet the mark is in the transferring the ideas into something modern, practical, and, in the case of we communications people, websites. What starts with a brilliant exposition about devices being useful ends where it started.

Anthony Trendl
editor, HungarianBookstore.com

Very good, but dated, 19 Apr 2006
It's an exceptional book, so why have I given it only 4 stars?

Certainly not the books fault, but this book does tend to get recommended to students as the definitive book for software interface design.

The book is quite dated, being just a renamed reprint of 1989 book "The Psychology of Everyday Things", identical content, except with a new foreword.

The insight into the flawed design of everyday objects is amazing, but could have been so much better if instead of just updating the foreword new chapters were added dealing with modern issues (computers, satellite tv, mobile phones, etc).

Reading this book will still make high tech designers better, but don't expect it to be as relevant to you as it was to your lecturer who read it 17 years ago.

Finding Problems with Everyday Things, 22 Dec 2003
This book was a required textbook for design module in my BSc course. It's a very interesting read, and you'll enjoy Mr Norman's examples and explanations of why some things work well and others don't. He explains many design principles such as 'mapping' and 'feedback', and their importance is made made apparent though his many examples and case studies. In general the content of the book is very relevant.

The tone of the book, unfortunately, is very negative. Admittedly, it is easier to find problems than impart praise. It is nevertheless better to teach via good examples. Mr Norman seems to get great pleasure from pointing out when some appliance doesn't meet one of his principles. Perhaps he's still bitter about a bad childhood experience with a badly designed toaster...

Although the content is revelant, it is not well organised. There should at least be a distinct section of the book dedicated to each principle. Instead, the author introduces some principles in point form, and others elsewhere in the text. This makes studying especially difficult, as you spend much of your time making sure you've found all the revelant principles.

For a book on design, I am dissapointed to see that it is more difficult to use than it should be. Mr Norman, as per your request on the last line of the book, here's a weed 0>-,'--

the perfect balance, 23 Oct 2008
what more could you want from a book about manufacturing...its perfect not too much text but loads of really good info... a must for any design student :) really easy to flick through and take in.

Essential for product designers., 18 Aug 2007
I've recently purchased this book, and am so impressed with the amount of information packed into this attractive handbook. The book made up part of my reading list for the start of my course in September, and I know it's going to be the ultimate resource when it comes to choosing suitable materials and processes in relation to a breif. A must for anyone serious about design, suitable from As level and upwards.

One of the best, 13 Oct 2007
This is one of the best design books I have ever found. It's everything from the history of how mice and gui's were first invented to just interesting information and interviews from the people who started it all. Still reading it, buts its very interesting and well worth it.

Good Content, 01 Sep 2007
Not only is this book exquisite, it also has remarkably good content. And then on top of that it's huge as well :) Definitely worth buying, I promise you it wont sit on your self, and has interviews with extremely relevant people. The only downside is that in 10 years or so it may be a little dated, but only because the concepts in here will have been implemented.

Packed with awesomeness, 13 Dec 2006
This is a huge book that actually lives up to its size. It's not one of those design books that kind of looks nice and then ends up on your shelf, it's actually full of great anecdotes, experiences and lessons from people who've made great (and not so great) stuff. Oh and it has a DVD of videos from those same people too. Fantastic.

If you design anything remotely interactive, from a website to a bottle-opener, you should own this.

My assumptions of this book were completely wrong..., 28 Dec 2008
I had assumed it would give me detailed guidance on how to simplify the designs I undertake and maybe even my life in general. Instead it gave me an interesting and thought provoking read. It didn't lead me by the hand along a path but showed me the path and then left me to reach my own conclusions.

If, like me, you enjoy finding quotes that seem simple on the surface but hold hidden truths then this book is for you. This is especially true if you have a creative job or hobby. A fine example of this is "great art makes you wonder, great design makes things clear." Or how about "complexity implies a feeling of being lost, simplicity implies the feeling of being found."

With only 100 pages this book is a quick read but contains concepts that will have you chewing them over for a long time. I heartily recommend it to anyone who likes to challenge their own perspectives and assumptions.


Helpful guide on how to incorporate simplicity into your product planning , 07 Jul 2008
The poet William Wordsworth once wrote, "The world is too much with us." If this was true in the bucolic 18th and 19th centuries when Wordsworth lived, it is even more true today, when every gadget comes with an incomprehensible 100-page instruction manual. Thus, simplifying people's lives with your products and services is a surefire path to business success; it will endear you to your customers forever. In this aphoristic little book, graphic designer John Maeda has distilled all he knows about simplicity into 10 laws and three key ideas. He sprinkles mnemonics, icons and graphics throughout, which you may enjoy if you're a visual learner or find baffling if you're not. If you really like the icons, you can download them from the Web site Maeda put together to complement the book. getAbstract recommends this work particularly to marketing people, product designers and technical writers. Maybe some day your mother won't have to call you every time she wants to record Jeopardy.

Getting to "the other side of complexity", 23 Jun 2008

Almost immediately after I began to read this book, I was reminded of two quotations, the first from Oliver Wendell Holmes: "I do not care a fig for simplicity this side of complexity but I would give my life for the other side of complexity." Also from Albert Einstein: "Everything should be made as simple as possible, but not simpler." Further along into John Maeda's discussion of each of the ten "Laws" and his explanation of why he thinks that "simplicity = sanity," I was reminded of this passage from William Butler Yeats' "The Second Coming":

"Turning and turning in the widening gyre
The falcon cannot hear the falconer;
Things fall apart; the centre cannot hold;
Mere anarchy is loosed upon the world,
The blood-dimmed tide is loosed, and everywhere
The ceremony of innocence is drowned;
The best lack all conviction, while the worst
Are full of passionate intensity."

Holmes was right, acknowledging how difficult it is to proceed through complexity to simplicity. In fact, I view complexity in that context as a crucible. More specifically, as container into which alchemists once placed raw materials and subjected them to intense heat, hoping to produce a pure and precious metal, perhaps gold. Like the falcon in Yeats's poem, the human mind circles high above more than it can possibly absorb and process, then make sense of. This is what William Wordsworth suggests in "The World Is Too Much with Us":

"The world is too much with us; late and soon,
Getting and spending, we lay waste our powers;
Little we see in Nature that is ours;
We have given our hearts away, a sordid boon!"

And this is why Maeda believes that "simplicity = sanity." In a world that seems to become more complex each day, during his on-going journey of discovery he realized how complex a topic simplicity really is, "and I don't pretend to have solved the puzzle...[and] am inspired to grapple with this puzzle many more years...Like all man-made `laws' [mine] do not exist in the absolute sense - to break them is no sin. However you may find them useful in your own search for simplicity (and sanity) in design, technology, business, and life."

It would be a disservice to Maeda as well as to those who read this review to list the ten "Laws." They are best revealed in context, within the frame-of-reference he creates for each. The same is true of the three "Keys to achieving simplicity in the technology domain" with which Maeda concludes his narrative. "Rarely do I have answers, but instead I have a lot of questions just like you." I am amazed by how much material he provides within only 100 pages. Additional resources can be obtained (at no cost) by visiting lawsofsimplicity.com.

It is worth noting that when Maeda "set out with youthful zeal to attack the simplicity question, [he] felt that complexity was destroying our world and had to be stopped!" Presumably others have experienced the same frustrations I have encountered when struggling to understand the directions provided in an operations manual or terms and conditions of a service warranty or when struggling to obtain assistance from a customer service representative who speaks slowly enough and clearly enough to be understood. Why does it have to be so (bleeping) complicated? After speaking at a conference, Maeda was approached by a 73-year old artist who took him aside and said, "The world's [begin italics] always [end italics] been falling apart. So relax." Maeda suggests that his reader take the same advice "and try to LEAN BACK while you read this book, if you can."

John Maeda may not get you to the "other side of complexity" but he can help you to preserve your sanity meanwhile. If that isn't a value-added benefit, I don't know what one is.

Nearly useful book, 19 Jan 2008
The author tries to distil simplicity into a Japanese/zen concept, but doesn't manage. Pity: nice idea.

fur coat and no knickers, 29 Oct 2007
this is such a beautifully presented little book - which is the only reason it got 3 stars - i will treasure it for its physical attributes for sure - BUT - it is extremely thin on content

A conscise but dry look at design in modern culture, 22 Mar 2001
After recieving lectures on design based around each individual chapter in this publication, I came to the book with mixed feelings, as the lectures had been a little uninspiring, focussing more on the production than the creative side of both graphic and product design. I think that if you are into more of the social aspect of how design works, how it influences your purchasing, and your make up as a person, then maybe you would enjoy this book, but for me, I felt like there should have been more emphasis on the actual design. I realise many publications fill that role, but I felt it might have been nice to see how some examples of contemporary design fit in with the social analysis of what the culture of design is.

Read this book, whatever industry you work in, 14 Oct 2008
A well-written explanation of how design fits into the product lifecycle with many interesting examples, including how old the 'new' technology we see really is and the need to design for long term usage.

I would highly recommend reading this book, whether you are a designer, developer or manager. Or any other role for that matter -- even if design isn't what you do, it affects everything you do or experience, whether it's the car you drive or the products or services you work with.

The value of design, 26 Sep 2008
The word 'design' in English covers such a wide range of activities that it has become unusfully vague, applying as well to designing a business model as to designing a frock. Bill Buxton describes the activities of designers who have usually been to design school rather than engineering or business school. Not many people know what they do, beyond a vague impression that they make things look good. Bill Buxton's book describes, with excellent examples, the range of designers' activities--both functional and aesthetic--and the value to a company of their particular skill: imagining and visualising ideas for products or services so they can be developed and assessed before time and money is committed to building them. This book is a great demonstration of the value of design to the bottom line and how it can be incorporated in the product development process in the digital realm.

Gearing and methematics, 31 Oct 2008
This book makes a good reference book as it contains good information on how to setup your lathe so that cross slide traverses at the correct speed in respect to the rotation of the work. It includes lots of different gearing ratios for both Imperial and Metric and for when you want to do Metric on an Imperial lathe and vice versa.

The practical aspects to screwcutting for a beginner are perhaps better covered in The Amateur's Lathe

Screwcutting in the Lathe - Pages printy faulty, 13 Feb 2006
If you order one of these, check straght away that all the pages are printed correctly. I've received 2 copies so far and both have pages printed upside down, wrong way around. According to the book my editions were printed (reprinted) 2003 & 2005.
Other than that the book is VERY comprehensive, and mostly easy to read (upsdie down!)

Extremely Recommended, 09 Apr 2008
Anyone doing any kind of interface design, or in any way interested in the way people interact with technology should read this book.

Industrial design in a nutshell, 11 Jan 2008
Dome-headed engineering professors call it "human factors engineering," "interaction design" or "usability engineering," but the purpose of this strangely-named discipline is far simpler than these appellations suggest: to make everyday items do what users expect them to do. Donald Norman has been thinking about usability issues longer than almost anyone and has insights commensurate with his experience. Norman knows how both people and machines work (he has degrees in psychology and engineering). More importantly, he knows how to bridge the gulf between the human mind and the devices the mind wants to use, from toasters to telephones to teapots. In this classic, he provides a few simple precepts and many wonderful examples showing how to design the most important component of any technology - the user's experience. While some of Norman's examples are a little long in the tooth (he discusses VCRs, not DVDs), we find that the principles he describes in this friendly book are still sprightly almost 20 years after their initial publication.

Nice Argument for Usability, But Misses the Application , 26 May 2007
"The Design of Everyday Things" by Donald A. Norman is said to be one of those great usability books. I bought mine at a major usability conference, believing the hype. My conclusion: Useful, but overhyped.

Norman takes a theme that says, "Look at history and you will see how the objects we use daily are sensible and functional. Now, design websites and software likewise," and develops a complete book.

Rats. I gave it all away. Now you do not need to buy the book, nor read any its 257 pages.

Really, that's more or less all there is to the book.

It is easy to read, but, in the end, becomes repetitive and is deficient in assisting the reader with application. It points out a problem we need to understand, but offers no solution. It is worth reading, but lacks as an instructional tool.

For the dense-headed, or for someone who has never considered the arguments for thinking about function before form, the book is tremendously useful. Example after example is presented is simple terms so that readers will see that merely having a cool website is not enough.

Where the book does not meet the mark is in the transferring the ideas into something modern, practical, and, in the case of we communications people, websites. What starts with a brilliant exposition about devices being useful ends where it started.

Anthony Trendl
editor, HungarianBookstore.com

Very good, but dated, 19 Apr 2006
It's an exceptional book, so why have I given it only 4 stars?

Certainly not the books fault, but this book does tend to get recommended to students as the definitive book for software interface design.

The book is quite dated, being just a renamed reprint of 1989 book "The Psychology of Everyday Things", identical content, except with a new foreword.

The insight into the flawed design of everyday objects is amazing, but could have been so much better if instead of just updating the foreword new chapters were added dealing with modern issues (computers, satellite tv, mobile phones, etc).

Reading this book will still make high tech designers better, but don't expect it to be as relevant to you as it was to your lecturer who read it 17 years ago.

Finding Problems with Everyday Things, 22 Dec 2003
This book was a required textbook for design module in my BSc course. It's a very interesting read, and you'll enjoy Mr Norman's examples and explanations of why some things work well and others don't. He explains many design principles such as 'mapping' and 'feedback', and their importance is made made apparent though his many examples and case studies. In general the content of the book is very relevant.

The tone of the book, unfortunately, is very negative. Admittedly, it is easier to find problems than impart praise. It is nevertheless better to teach via good examples. Mr Norman seems to get great pleasure from pointing out when some appliance doesn't meet one of his principles. Perhaps he's still bitter about a bad childhood experience with a badly designed toaster...

Although the content is revelant, it is not well organised. There should at least be a distinct section of the book dedicated to each principle. Instead, the author introduces some principles in point form, and others elsewhere in the text. This makes studying especially difficult, as you spend much of your time making sure you've found all the revelant principles.

For a book on design, I am dissapointed to see that it is more difficult to use than it should be. Mr Norman, as per your request on the last line of the book, here's a weed 0>-,'--

the perfect balance, 23 Oct 2008
what more could you want from a book about manufacturing...its perfect not too much text but loads of really good info... a must for any design student :) really easy to flick through and take in.

Essential for product designers., 18 Aug 2007
I've recently purchased this book, and am so impressed with the amount of information packed into this attractive handbook. The book made up part of my reading list for the start of my course in September, and I know it's going to be the ultimate resource when it comes to choosing suitable materials and processes in relation to a breif. A must for anyone serious about design, suitable from As level and upwards.

One of the best, 13 Oct 2007
This is one of the best design books I have ever found. It's everything from the history of how mice and gui's were first invented to just interesting information and interviews from the people who started it all. Still reading it, buts its very interesting and well worth it.

Good Content, 01 Sep 2007
Not only is this book exquisite, it also has remarkably good content. And then on top of that it's huge as well :) Definitely worth buying, I promise you it wont sit on your self, and has interviews with extremely relevant people. The only downside is that in 10 years or so it may be a little dated, but only because the concepts in here will have been implemented.

Packed with awesomeness, 13 Dec 2006
This is a huge book that actually lives up to its size. It's not one of those design books that kind of looks nice and then ends up on your shelf, it's actually full of great anecdotes, experiences and lessons from people who've made great (and not so great) stuff. Oh and it has a DVD of videos from those same people too. Fantastic.

If you design anything remotely interactive, from a website to a bottle-opener, you should own this.

My assumptions of this book were completely wrong..., 28 Dec 2008
I had assumed it would give me detailed guidance on how to simplify the designs I undertake and maybe even my life in general. Instead it gave me an interesting and thought provoking read. It didn't lead me by the hand along a path but showed me the path and then left me to reach my own conclusions.

If, like me, you enjoy finding quotes that seem simple on the surface but hold hidden truths then this book is for you. This is especially true if you have a creative job or hobby. A fine example of this is "great art makes you wonder, great design makes things clear." Or how about "complexity implies a feeling of being lost, simplicity implies the feeling of being found."

With only 100 pages this book is a quick read but contains concepts that will have you chewing them over for a long time. I heartily recommend it to anyone who likes to challenge their own perspectives and assumptions.


Helpful guide on how to incorporate simplicity into your product planning , 07 Jul 2008
The poet William Wordsworth once wrote, "The world is too much with us." If this was true in the bucolic 18th and 19th centuries when Wordsworth lived, it is even more true today, when every gadget comes with an incomprehensible 100-page instruction manual. Thus, simplifying people's lives with your products and services is a surefire path to business success; it will endear you to your customers forever. In this aphoristic little book, graphic designer John Maeda has distilled all he knows about simplicity into 10 laws and three key ideas. He sprinkles mnemonics, icons and graphics throughout, which you may enjoy if you're a visual learner or find baffling if you're not. If you really like the icons, you can download them from the Web site Maeda put together to complement the book. getAbstract recommends this work particularly to marketing people, product designers and technical writers. Maybe some day your mother won't have to call you every time she wants to record Jeopardy.

Getting to "the other side of complexity", 23 Jun 2008

Almost immediately after I began to read this book, I was reminded of two quotations, the first from Oliver Wendell Holmes: "I do not care a fig for simplicity this side of complexity but I would give my life for the other side of complexity." Also from Albert Einstein: "Everything should be made as simple as possible, but not simpler." Further along into John Maeda's discussion of each of the ten "Laws" and his explanation of why he thinks that "simplicity = sanity," I was reminded of this passage from William Butler Yeats' "The Second Coming":

"Turning and turning in the widening gyre
The falcon cannot hear the falconer;
Things fall apart; the centre cannot hold;
Mere anarchy is loosed upon the world,
The blood-dimmed tide is loosed, and everywhere
The ceremony of innocence is drowned;
The best lack all conviction, while the worst
Are full of passionate intensity."

Holmes was right, acknowledging how difficult it is to proceed through complexity to simplicity. In fact, I view complexity in that context as a crucible. More specifically, as container into which alchemists once placed raw materials and subjected them to intense heat, hoping to produce a pure and precious metal, perhaps gold. Like the falcon in Yeats's poem, the human mind circles high above more than it can possibly absorb and process, then make sense of. This is what William Wordsworth suggests in "The World Is Too Much with Us":

"The world is too much with us; late and soon,
Getting and spending, we lay waste our powers;
Little we see in Nature that is ours;
We have given our hearts away, a sordid boon!"

And this is why Maeda believes that "simplicity = sanity." In a world that seems to become more complex each day, during his on-going journey of discovery he realized how complex a topic simplicity really is, "and I don't pretend to have solved the puzzle...[and] am inspired to grapple with this puzzle many more years...Like all man-made `laws' [mine] do not exist in the absolute sense - to break them is no sin. However you may find them useful in your own search for simplicity (and sanity) in design, technology, business, and life."

It would be a disservice to Maeda as well as to those who read this review to list the ten "Laws." They are best revealed in context, within the frame-of-reference he creates for each. The same is true of the three "Keys to achieving simplicity in the technology domain" with which Maeda concludes his narrative. "Rarely do I have answers, but instead I have a lot of questions just like you." I am amazed by how much material he provides within only 100 pages. Additional resources can be obtained (at no cost) by visiting lawsofsimplicity.com.

It is worth noting that when Maeda "set out with youthful zeal to attack the simplicity question, [he] felt that complexity was destroying our world and had to be stopped!" Presumably others have experienced the same frustrations I have encountered when struggling to understand the directions provided in an operations manual or terms and conditions of a service warranty or when struggling to obtain assistance from a customer service representative who speaks slowly enough and clearly enough to be understood. Why does it have to be so (bleeping) complicated? After speaking at a conference, Maeda was approached by a 73-year old artist who took him aside and said, "The world's [begin italics] always [end italics] been falling apart. So relax." Maeda suggests that his reader take the same advice "and try to LEAN BACK while you read this book, if you can."

John Maeda may not get you to the "other side of complexity" but he can help you to preserve your sanity meanwhile. If that isn't a value-added benefit, I don't know what one is.

Nearly useful book, 19 Jan 2008
The author tries to distil simplicity into a Japanese/zen concept, but doesn't manage. Pity: nice idea.

fur coat and no knickers, 29 Oct 2007
this is such a beautifully presented little book - which is the only reason it got 3 stars - i will treasure it for its physical attributes for sure - BUT - it is extremely thin on content

A conscise but dry look at design in modern culture, 22 Mar 2001
After recieving lectures on design based around each individual chapter in this publication, I came to the book with mixed feelings, as the lectures had been a little uninspiring, focussing more on the production than the creative side of both graphic and product design. I think that if you are into more of the social aspect of how design works, how it i