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Engineering Skills & Design
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 Customer Reviews
Extremely Recommended, 09 Apr 2008
Anyone doing any kind of interface design, or in any way interested in the way people interact with technology should read this book. Industrial design in a nutshell, 11 Jan 2008
Dome-headed engineering professors call it "human factors engineering," "interaction design" or "usability engineering," but the purpose of this strangely-named discipline is far simpler than these appellations suggest: to make everyday items do what users expect them to do. Donald Norman has been thinking about usability issues longer than almost anyone and has insights commensurate with his experience. Norman knows how both people and machines work (he has degrees in psychology and engineering). More importantly, he knows how to bridge the gulf between the human mind and the devices the mind wants to use, from toasters to telephones to teapots. In this classic, he provides a few simple precepts and many wonderful examples showing how to design the most important component of any technology - the user's experience. While some of Norman's examples are a little long in the tooth (he discusses VCRs, not DVDs), we find that the principles he describes in this friendly book are still sprightly almost 20 years after their initial publication. Nice Argument for Usability, But Misses the Application , 26 May 2007
"The Design of Everyday Things" by Donald A. Norman is said to be one of those great usability books. I bought mine at a major usability conference, believing the hype. My conclusion: Useful, but overhyped.
Norman takes a theme that says, "Look at history and you will see how the objects we use daily are sensible and functional. Now, design websites and software likewise," and develops a complete book.
Rats. I gave it all away. Now you do not need to buy the book, nor read any its 257 pages.
Really, that's more or less all there is to the book.
It is easy to read, but, in the end, becomes repetitive and is deficient in assisting the reader with application. It points out a problem we need to understand, but offers no solution. It is worth reading, but lacks as an instructional tool.
For the dense-headed, or for someone who has never considered the arguments for thinking about function before form, the book is tremendously useful. Example after example is presented is simple terms so that readers will see that merely having a cool website is not enough.
Where the book does not meet the mark is in the transferring the ideas into something modern, practical, and, in the case of we communications people, websites. What starts with a brilliant exposition about devices being useful ends where it started.
Anthony Trendl
editor, HungarianBookstore.com Very good, but dated, 19 Apr 2006
It's an exceptional book, so why have I given it only 4 stars?
Certainly not the books fault, but this book does tend to get recommended to students as the definitive book for software interface design.
The book is quite dated, being just a renamed reprint of 1989 book "The Psychology of Everyday Things", identical content, except with a new foreword.
The insight into the flawed design of everyday objects is amazing, but could have been so much better if instead of just updating the foreword new chapters were added dealing with modern issues (computers, satellite tv, mobile phones, etc).
Reading this book will still make high tech designers better, but don't expect it to be as relevant to you as it was to your lecturer who read it 17 years ago. Finding Problems with Everyday Things, 22 Dec 2003
This book was a required textbook for design module in my BSc course. It's a very interesting read, and you'll enjoy Mr Norman's examples and explanations of why some things work well and others don't. He explains many design principles such as 'mapping' and 'feedback', and their importance is made made apparent though his many examples and case studies. In general the content of the book is very relevant. The tone of the book, unfortunately, is very negative. Admittedly, it is easier to find problems than impart praise. It is nevertheless better to teach via good examples. Mr Norman seems to get great pleasure from pointing out when some appliance doesn't meet one of his principles. Perhaps he's still bitter about a bad childhood experience with a badly designed toaster... Although the content is revelant, it is not well organised. There should at least be a distinct section of the book dedicated to each principle. Instead, the author introduces some principles in point form, and others elsewhere in the text. This makes studying especially difficult, as you spend much of your time making sure you've found all the revelant principles. For a book on design, I am dissapointed to see that it is more difficult to use than it should be. Mr Norman, as per your request on the last line of the book, here's a weed 0>-,'--
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Customer Reviews
Extremely Recommended, 09 Apr 2008
Anyone doing any kind of interface design, or in any way interested in the way people interact with technology should read this book. Industrial design in a nutshell, 11 Jan 2008
Dome-headed engineering professors call it "human factors engineering," "interaction design" or "usability engineering," but the purpose of this strangely-named discipline is far simpler than these appellations suggest: to make everyday items do what users expect them to do. Donald Norman has been thinking about usability issues longer than almost anyone and has insights commensurate with his experience. Norman knows how both people and machines work (he has degrees in psychology and engineering). More importantly, he knows how to bridge the gulf between the human mind and the devices the mind wants to use, from toasters to telephones to teapots. In this classic, he provides a few simple precepts and many wonderful examples showing how to design the most important component of any technology - the user's experience. While some of Norman's examples are a little long in the tooth (he discusses VCRs, not DVDs), we find that the principles he describes in this friendly book are still sprightly almost 20 years after their initial publication. Nice Argument for Usability, But Misses the Application , 26 May 2007
"The Design of Everyday Things" by Donald A. Norman is said to be one of those great usability books. I bought mine at a major usability conference, believing the hype. My conclusion: Useful, but overhyped.
Norman takes a theme that says, "Look at history and you will see how the objects we use daily are sensible and functional. Now, design websites and software likewise," and develops a complete book.
Rats. I gave it all away. Now you do not need to buy the book, nor read any its 257 pages.
Really, that's more or less all there is to the book.
It is easy to read, but, in the end, becomes repetitive and is deficient in assisting the reader with application. It points out a problem we need to understand, but offers no solution. It is worth reading, but lacks as an instructional tool.
For the dense-headed, or for someone who has never considered the arguments for thinking about function before form, the book is tremendously useful. Example after example is presented is simple terms so that readers will see that merely having a cool website is not enough.
Where the book does not meet the mark is in the transferring the ideas into something modern, practical, and, in the case of we communications people, websites. What starts with a brilliant exposition about devices being useful ends where it started.
Anthony Trendl
editor, HungarianBookstore.com Very good, but dated, 19 Apr 2006
It's an exceptional book, so why have I given it only 4 stars?
Certainly not the books fault, but this book does tend to get recommended to students as the definitive book for software interface design.
The book is quite dated, being just a renamed reprint of 1989 book "The Psychology of Everyday Things", identical content, except with a new foreword.
The insight into the flawed design of everyday objects is amazing, but could have been so much better if instead of just updating the foreword new chapters were added dealing with modern issues (computers, satellite tv, mobile phones, etc).
Reading this book will still make high tech designers better, but don't expect it to be as relevant to you as it was to your lecturer who read it 17 years ago. Finding Problems with Everyday Things, 22 Dec 2003
This book was a required textbook for design module in my BSc course. It's a very interesting read, and you'll enjoy Mr Norman's examples and explanations of why some things work well and others don't. He explains many design principles such as 'mapping' and 'feedback', and their importance is made made apparent though his many examples and case studies. In general the content of the book is very relevant. The tone of the book, unfortunately, is very negative. Admittedly, it is easier to find problems than impart praise. It is nevertheless better to teach via good examples. Mr Norman seems to get great pleasure from pointing out when some appliance doesn't meet one of his principles. Perhaps he's still bitter about a bad childhood experience with a badly designed toaster... Although the content is revelant, it is not well organised. There should at least be a distinct section of the book dedicated to each principle. Instead, the author introduces some principles in point form, and others elsewhere in the text. This makes studying especially difficult, as you spend much of your time making sure you've found all the revelant principles. For a book on design, I am dissapointed to see that it is more difficult to use than it should be. Mr Norman, as per your request on the last line of the book, here's a weed 0>-,'--
The only dissertation book you'll ever need!, 24 Mar 2008
I bought this book to assist with my dissertation and I wasn't disappointed. I didn't have a clue where to start, what sections had to be included, the content of these sections and all the common questions you are probably also asking right now. Fear not!! Click on buy this book and in a day or so you'll have all the answers you need! I am confident this is the only book you'll need (not so great for your lengthy reference list however!)
Good luck and may the words flow freely!
This book helped me to a dissertation score of 61% in less than 8 weeks!, 30 Sep 2007
Ok, like many students my attitude to the dissertation was "I'll start it later". Unfortunately later only really started to panic me one Christmas and the new year was out the way. All I had was a topic and a synopsis will a lowly C mark.
What did I do to get out of this situation? I opened my copy of "Dissertation and Research writing for Construction Students" and started to read. Instantly my mind was put at ease as I noted that the book explained all the chapters required in detail as well as how to write the literature review, structure questionnaires and write up your findings.
In short with this book I feel that you can't fail but to write a dissertation that will help you achive whatever pass rate you aspire to.
Basically, get it or fail!
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Customer Reviews
Extremely Recommended, 09 Apr 2008
Anyone doing any kind of interface design, or in any way interested in the way people interact with technology should read this book. Industrial design in a nutshell, 11 Jan 2008
Dome-headed engineering professors call it "human factors engineering," "interaction design" or "usability engineering," but the purpose of this strangely-named discipline is far simpler than these appellations suggest: to make everyday items do what users expect them to do. Donald Norman has been thinking about usability issues longer than almost anyone and has insights commensurate with his experience. Norman knows how both people and machines work (he has degrees in psychology and engineering). More importantly, he knows how to bridge the gulf between the human mind and the devices the mind wants to use, from toasters to telephones to teapots. In this classic, he provides a few simple precepts and many wonderful examples showing how to design the most important component of any technology - the user's experience. While some of Norman's examples are a little long in the tooth (he discusses VCRs, not DVDs), we find that the principles he describes in this friendly book are still sprightly almost 20 years after their initial publication. Nice Argument for Usability, But Misses the Application , 26 May 2007
"The Design of Everyday Things" by Donald A. Norman is said to be one of those great usability books. I bought mine at a major usability conference, believing the hype. My conclusion: Useful, but overhyped.
Norman takes a theme that says, "Look at history and you will see how the objects we use daily are sensible and functional. Now, design websites and software likewise," and develops a complete book.
Rats. I gave it all away. Now you do not need to buy the book, nor read any its 257 pages.
Really, that's more or less all there is to the book.
It is easy to read, but, in the end, becomes repetitive and is deficient in assisting the reader with application. It points out a problem we need to understand, but offers no solution. It is worth reading, but lacks as an instructional tool.
For the dense-headed, or for someone who has never considered the arguments for thinking about function before form, the book is tremendously useful. Example after example is presented is simple terms so that readers will see that merely having a cool website is not enough.
Where the book does not meet the mark is in the transferring the ideas into something modern, practical, and, in the case of we communications people, websites. What starts with a brilliant exposition about devices being useful ends where it started.
Anthony Trendl
editor, HungarianBookstore.com Very good, but dated, 19 Apr 2006
It's an exceptional book, so why have I given it only 4 stars?
Certainly not the books fault, but this book does tend to get recommended to students as the definitive book for software interface design.
The book is quite dated, being just a renamed reprint of 1989 book "The Psychology of Everyday Things", identical content, except with a new foreword.
The insight into the flawed design of everyday objects is amazing, but could have been so much better if instead of just updating the foreword new chapters were added dealing with modern issues (computers, satellite tv, mobile phones, etc).
Reading this book will still make high tech designers better, but don't expect it to be as relevant to you as it was to your lecturer who read it 17 years ago. Finding Problems with Everyday Things, 22 Dec 2003
This book was a required textbook for design module in my BSc course. It's a very interesting read, and you'll enjoy Mr Norman's examples and explanations of why some things work well and others don't. He explains many design principles such as 'mapping' and 'feedback', and their importance is made made apparent though his many examples and case studies. In general the content of the book is very relevant. The tone of the book, unfortunately, is very negative. Admittedly, it is easier to find problems than impart praise. It is nevertheless better to teach via good examples. Mr Norman seems to get great pleasure from pointing out when some appliance doesn't meet one of his principles. Perhaps he's still bitter about a bad childhood experience with a badly designed toaster... Although the content is revelant, it is not well organised. There should at least be a distinct section of the book dedicated to each principle. Instead, the author introduces some principles in point form, and others elsewhere in the text. This makes studying especially difficult, as you spend much of your time making sure you've found all the revelant principles. For a book on design, I am dissapointed to see that it is more difficult to use than it should be. Mr Norman, as per your request on the last line of the book, here's a weed 0>-,'--
The only dissertation book you'll ever need!, 24 Mar 2008
I bought this book to assist with my dissertation and I wasn't disappointed. I didn't have a clue where to start, what sections had to be included, the content of these sections and all the common questions you are probably also asking right now. Fear not!! Click on buy this book and in a day or so you'll have all the answers you need! I am confident this is the only book you'll need (not so great for your lengthy reference list however!)
Good luck and may the words flow freely!
This book helped me to a dissertation score of 61% in less than 8 weeks!, 30 Sep 2007
Ok, like many students my attitude to the dissertation was "I'll start it later". Unfortunately later only really started to panic me one Christmas and the new year was out the way. All I had was a topic and a synopsis will a lowly C mark.
What did I do to get out of this situation? I opened my copy of "Dissertation and Research writing for Construction Students" and started to read. Instantly my mind was put at ease as I noted that the book explained all the chapters required in detail as well as how to write the literature review, structure questionnaires and write up your findings.
In short with this book I feel that you can't fail but to write a dissertation that will help you achive whatever pass rate you aspire to.
Basically, get it or fail!
the perfect balance, 23 Oct 2008
what more could you want from a book about manufacturing...its perfect not too much text but loads of really good info... a must for any design student :) really easy to flick through and take in.
Essential for product designers., 18 Aug 2007
I've recently purchased this book, and am so impressed with the amount of information packed into this attractive handbook. The book made up part of my reading list for the start of my course in September, and I know it's going to be the ultimate resource when it comes to choosing suitable materials and processes in relation to a breif. A must for anyone serious about design, suitable from As level and upwards.
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Designing Interactions
Usually dispatched within 1-2 business days
*Best price found from Amazon Marketplace seller
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*Amazon: £19.98
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Customer Reviews
Extremely Recommended, 09 Apr 2008
Anyone doing any kind of interface design, or in any way interested in the way people interact with technology should read this book. Industrial design in a nutshell, 11 Jan 2008
Dome-headed engineering professors call it "human factors engineering," "interaction design" or "usability engineering," but the purpose of this strangely-named discipline is far simpler than these appellations suggest: to make everyday items do what users expect them to do. Donald Norman has been thinking about usability issues longer than almost anyone and has insights commensurate with his experience. Norman knows how both people and machines work (he has degrees in psychology and engineering). More importantly, he knows how to bridge the gulf between the human mind and the devices the mind wants to use, from toasters to telephones to teapots. In this classic, he provides a few simple precepts and many wonderful examples showing how to design the most important component of any technology - the user's experience. While some of Norman's examples are a little long in the tooth (he discusses VCRs, not DVDs), we find that the principles he describes in this friendly book are still sprightly almost 20 years after their initial publication. Nice Argument for Usability, But Misses the Application , 26 May 2007
"The Design of Everyday Things" by Donald A. Norman is said to be one of those great usability books. I bought mine at a major usability conference, believing the hype. My conclusion: Useful, but overhyped.
Norman takes a theme that says, "Look at history and you will see how the objects we use daily are sensible and functional. Now, design websites and software likewise," and develops a complete book.
Rats. I gave it all away. Now you do not need to buy the book, nor read any its 257 pages.
Really, that's more or less all there is to the book.
It is easy to read, but, in the end, becomes repetitive and is deficient in assisting the reader with application. It points out a problem we need to understand, but offers no solution. It is worth reading, but lacks as an instructional tool.
For the dense-headed, or for someone who has never considered the arguments for thinking about function before form, the book is tremendously useful. Example after example is presented is simple terms so that readers will see that merely having a cool website is not enough.
Where the book does not meet the mark is in the transferring the ideas into something modern, practical, and, in the case of we communications people, websites. What starts with a brilliant exposition about devices being useful ends where it started.
Anthony Trendl
editor, HungarianBookstore.com Very good, but dated, 19 Apr 2006
It's an exceptional book, so why have I given it only 4 stars?
Certainly not the books fault, but this book does tend to get recommended to students as the definitive book for software interface design.
The book is quite dated, being just a renamed reprint of 1989 book "The Psychology of Everyday Things", identical content, except with a new foreword.
The insight into the flawed design of everyday objects is amazing, but could have been so much better if instead of just updating the foreword new chapters were added dealing with modern issues (computers, satellite tv, mobile phones, etc).
Reading this book will still make high tech designers better, but don't expect it to be as relevant to you as it was to your lecturer who read it 17 years ago. Finding Problems with Everyday Things, 22 Dec 2003
This book was a required textbook for design module in my BSc course. It's a very interesting read, and you'll enjoy Mr Norman's examples and explanations of why some things work well and others don't. He explains many design principles such as 'mapping' and 'feedback', and their importance is made made apparent though his many examples and case studies. In general the content of the book is very relevant. The tone of the book, unfortunately, is very negative. Admittedly, it is easier to find problems than impart praise. It is nevertheless better to teach via good examples. Mr Norman seems to get great pleasure from pointing out when some appliance doesn't meet one of his principles. Perhaps he's still bitter about a bad childhood experience with a badly designed toaster... Although the content is revelant, it is not well organised. There should at least be a distinct section of the book dedicated to each principle. Instead, the author introduces some principles in point form, and others elsewhere in the text. This makes studying especially difficult, as you spend much of your time making sure you've found all the revelant principles. For a book on design, I am dissapointed to see that it is more difficult to use than it should be. Mr Norman, as per your request on the last line of the book, here's a weed 0>-,'--
The only dissertation book you'll ever need!, 24 Mar 2008
I bought this book to assist with my dissertation and I wasn't disappointed. I didn't have a clue where to start, what sections had to be included, the content of these sections and all the common questions you are probably also asking right now. Fear not!! Click on buy this book and in a day or so you'll have all the answers you need! I am confident this is the only book you'll need (not so great for your lengthy reference list however!)
Good luck and may the words flow freely!
This book helped me to a dissertation score of 61% in less than 8 weeks!, 30 Sep 2007
Ok, like many students my attitude to the dissertation was "I'll start it later". Unfortunately later only really started to panic me one Christmas and the new year was out the way. All I had was a topic and a synopsis will a lowly C mark.
What did I do to get out of this situation? I opened my copy of "Dissertation and Research writing for Construction Students" and started to read. Instantly my mind was put at ease as I noted that the book explained all the chapters required in detail as well as how to write the literature review, structure questionnaires and write up your findings.
In short with this book I feel that you can't fail but to write a dissertation that will help you achive whatever pass rate you aspire to.
Basically, get it or fail!
the perfect balance, 23 Oct 2008
what more could you want from a book about manufacturing...its perfect not too much text but loads of really good info... a must for any design student :) really easy to flick through and take in.
Essential for product designers., 18 Aug 2007
I've recently purchased this book, and am so impressed with the amount of information packed into this attractive handbook. The book made up part of my reading list for the start of my course in September, and I know it's going to be the ultimate resource when it comes to choosing suitable materials and processes in relation to a breif. A must for anyone serious about design, suitable from As level and upwards.
One of the best, 13 Oct 2007
This is one of the best design books I have ever found. It's everything from the history of how mice and gui's were first invented to just interesting information and interviews from the people who started it all. Still reading it, buts its very interesting and well worth it.
Good Content, 01 Sep 2007
Not only is this book exquisite, it also has remarkably good content. And then on top of that it's huge as well :) Definitely worth buying, I promise you it wont sit on your self, and has interviews with extremely relevant people. The only downside is that in 10 years or so it may be a little dated, but only because the concepts in here will have been implemented.
Packed with awesomeness, 13 Dec 2006
This is a huge book that actually lives up to its size. It's not one of those design books that kind of looks nice and then ends up on your shelf, it's actually full of great anecdotes, experiences and lessons from people who've made great (and not so great) stuff. Oh and it has a DVD of videos from those same people too. Fantastic.
If you design anything remotely interactive, from a website to a bottle-opener, you should own this.
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The Elements of Style
Usually dispatched within 1-2 business days
*Best price found from Amazon Marketplace seller
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*Amazon: £2.64
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Customer Reviews
Extremely Recommended, 09 Apr 2008
Anyone doing any kind of interface design, or in any way interested in the way people interact with technology should read this book. Industrial design in a nutshell, 11 Jan 2008
Dome-headed engineering professors call it "human factors engineering," "interaction design" or "usability engineering," but the purpose of this strangely-named discipline is far simpler than these appellations suggest: to make everyday items do what users expect them to do. Donald Norman has been thinking about usability issues longer than almost anyone and has insights commensurate with his experience. Norman knows how both people and machines work (he has degrees in psychology and engineering). More importantly, he knows how to bridge the gulf between the human mind and the devices the mind wants to use, from toasters to telephones to teapots. In this classic, he provides a few simple precepts and many wonderful examples showing how to design the most important component of any technology - the user's experience. While some of Norman's examples are a little long in the tooth (he discusses VCRs, not DVDs), we find that the principles he describes in this friendly book are still sprightly almost 20 years after their initial publication. Nice Argument for Usability, But Misses the Application , 26 May 2007
"The Design of Everyday Things" by Donald A. Norman is said to be one of those great usability books. I bought mine at a major usability conference, believing the hype. My conclusion: Useful, but overhyped.
Norman takes a theme that says, "Look at history and you will see how the objects we use daily are sensible and functional. Now, design websites and software likewise," and develops a complete book.
Rats. I gave it all away. Now you do not need to buy the book, nor read any its 257 pages.
Really, that's more or less all there is to the book.
It is easy to read, but, in the end, becomes repetitive and is deficient in assisting the reader with application. It points out a problem we need to understand, but offers no solution. It is worth reading, but lacks as an instructional tool.
For the dense-headed, or for someone who has never considered the arguments for thinking about function before form, the book is tremendously useful. Example after example is presented is simple terms so that readers will see that merely having a cool website is not enough.
Where the book does not meet the mark is in the transferring the ideas into something modern, practical, and, in the case of we communications people, websites. What starts with a brilliant exposition about devices being useful ends where it started.
Anthony Trendl
editor, HungarianBookstore.com Very good, but dated, 19 Apr 2006
It's an exceptional book, so why have I given it only 4 stars?
Certainly not the books fault, but this book does tend to get recommended to students as the definitive book for software interface design.
The book is quite dated, being just a renamed reprint of 1989 book "The Psychology of Everyday Things", identical content, except with a new foreword.
The insight into the flawed design of everyday objects is amazing, but could have been so much better if instead of just updating the foreword new chapters were added dealing with modern issues (computers, satellite tv, mobile phones, etc).
Reading this book will still make high tech designers better, but don't expect it to be as relevant to you as it was to your lecturer who read it 17 years ago. Finding Problems with Everyday Things, 22 Dec 2003
This book was a required textbook for design module in my BSc course. It's a very interesting read, and you'll enjoy Mr Norman's examples and explanations of why some things work well and others don't. He explains many design principles such as 'mapping' and 'feedback', and their importance is made made apparent though his many examples and case studies. In general the content of the book is very relevant. The tone of the book, unfortunately, is very negative. Admittedly, it is easier to find problems than impart praise. It is nevertheless better to teach via good examples. Mr Norman seems to get great pleasure from pointing out when some appliance doesn't meet one of his principles. Perhaps he's still bitter about a bad childhood experience with a badly designed toaster... Although the content is revelant, it is not well organised. There should at least be a distinct section of the book dedicated to each principle. Instead, the author introduces some principles in point form, and others elsewhere in the text. This makes studying especially difficult, as you spend much of your time making sure you've found all the revelant principles. For a book on design, I am dissapointed to see that it is more difficult to use than it should be. Mr Norman, as per your request on the last line of the book, here's a weed 0>-,'--
The only dissertation book you'll ever need!, 24 Mar 2008
I bought this book to assist with my dissertation and I wasn't disappointed. I didn't have a clue where to start, what sections had to be included, the content of these sections and all the common questions you are probably also asking right now. Fear not!! Click on buy this book and in a day or so you'll have all the answers you need! I am confident this is the only book you'll need (not so great for your lengthy reference list however!)
Good luck and may the words flow freely!
This book helped me to a dissertation score of 61% in less than 8 weeks!, 30 Sep 2007
Ok, like many students my attitude to the dissertation was "I'll start it later". Unfortunately later only really started to panic me one Christmas and the new year was out the way. All I had was a topic and a synopsis will a lowly C mark.
What did I do to get out of this situation? I opened my copy of "Dissertation and Research writing for Construction Students" and started to read. Instantly my mind was put at ease as I noted that the book explained all the chapters required in detail as well as how to write the literature review, structure questionnaires and write up your findings.
In short with this book I feel that you can't fail but to write a dissertation that will help you achive whatever pass rate you aspire to.
Basically, get it or fail!
the perfect balance, 23 Oct 2008
what more could you want from a book about manufacturing...its perfect not too much text but loads of really good info... a must for any design student :) really easy to flick through and take in.
Essential for product designers., 18 Aug 2007
I've recently purchased this book, and am so impressed with the amount of information packed into this attractive handbook. The book made up part of my reading list for the start of my course in September, and I know it's going to be the ultimate resource when it comes to choosing suitable materials and processes in relation to a breif. A must for anyone serious about design, suitable from As level and upwards.
One of the best, 13 Oct 2007
This is one of the best design books I have ever found. It's everything from the history of how mice and gui's were first invented to just interesting information and interviews from the people who started it all. Still reading it, buts its very interesting and well worth it.
Good Content, 01 Sep 2007
Not only is this book exquisite, it also has remarkably good content. And then on top of that it's huge as well :) Definitely worth buying, I promise you it wont sit on your self, and has interviews with extremely relevant people. The only downside is that in 10 years or so it may be a little dated, but only because the concepts in here will have been implemented.
Packed with awesomeness, 13 Dec 2006
This is a huge book that actually lives up to its size. It's not one of those design books that kind of looks nice and then ends up on your shelf, it's actually full of great anecdotes, experiences and lessons from people who've made great (and not so great) stuff. Oh and it has a DVD of videos from those same people too. Fantastic.
If you design anything remotely interactive, from a website to a bottle-opener, you should own this.
Simply the Best!, 25 Aug 2008
The Elements of Style is a short, timeless and foundational book on writing style and grammar. It is exceptionally well written and an essential writers desk reference. The authors stripped away all the fluff and kept the best of the best to help anyone write more clearly and concisely.
The Re-Discovery of Common Sense: A Guide To: The Lost Art of Critical Thinking
The Best Little Book About English, 17 Jan 2008
This little book is considered classic and timeless by many professors and students. I find it very helpful. It inspired me to write my own book about English.
Brandon Simpson
An important little book..., 28 Nov 2007
"The Elements of Style" was recommended to me by Stephen King in his book "On Writing". I see it as basically filling in the gaps that King left in his book. King's book was more concerned with the practical matters of writing, whereas, TEOS is all about LANGUAGE and how to use it, which King only touched upon.
And this book certainly packs a lot of information and advice, especially given that it is only 85 pages long. It has five chapters. The first chapter is called ELEMENTARY RULES OF USAGE and contains eleven grammatical tips, from the use of commas and semi-colons to structuring of a sentence. The second chapter, ELEMENTARY PRINCIPLES OF COMPOSITION, is more about writing style and ways to keep your writing punchy and fresh. Chapter 3, A FEW MATTERS OF FORM, mostly concerns physical presentation of your work and may be more suitable to formal letter writing that fiction, but may be useful to other forms nonetheless. Chapter 4 is about WORDS AND EXPRESSIONS COMMONLY MISUSED and includes some of my pet hates, including those who turn "I couldn't care less" into "I could care less", thus completely destroying the meaning of the phrase. I also learned a few new things from this section. The fifth chapter is called AN APPROACH TO STYLE and contains 21 general tips, or "reminders", about how to keep your writing consistent and stop it going bad. A lot of my description here sounds very general and vague, and makes most of the sections sound the same, but trust me that it all makes sense and has a point in the book that I just can't quite explain - I need a bigger vocab!
There are one or two minor problems with the book. For example, as Stephen King points out, it says that the most important part of a sentence should always go at the end - but is "With a hammer he killed Frank" really better than "He killed Frank with a hammer"? I don't think so, either. Also, it seems to me that a lot of this advice, particular when it comes to grammar, depends on your own comforts and preferences and those of your editor and/or publisher. That doesn't mean we should pay it no heed, but I do believe that you can quite easily get away with ignoring half of this book's advice and still be a respected, published writer.
But overall, an excellent little book that I think every writer should read, whether they are beginners or highly experienced. The writing style of Strunk himself is straightforward and formal, occasionally venturing into humour and informality, which means that you are likely to learn something by reading it, but unlikely to be bored while doing so.
Highly recommended to writers of all talents.
Must have for all writers...informative and very readable, 13 Sep 2007
Superb book. Teaches (or reminds) you of grammatical devices and the rules of language, which may sound dull but it's actually very readable and dare I say it- fun. An ideal present to anyone studying english, or any aspiring writer...or you could treat yourself, you will be glad you did.
Good for read, 25 Jul 2007
This book taught me write how to do it good and clarity.
Recommends itself.
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Customer Reviews
Extremely Recommended, 09 Apr 2008
Anyone doing any kind of interface design, or in any way interested in the way people interact with technology should read this book. Industrial design in a nutshell, 11 Jan 2008
Dome-headed engineering professors call it "human factors engineering," "interaction design" or "usability engineering," but the purpose of this strangely-named discipline is far simpler than these appellations suggest: to make everyday items do what users expect them to do. Donald Norman has been thinking about usability issues longer than almost anyone and has insights commensurate with his experience. Norman knows how both people and machines work (he has degrees in psychology and engineering). More importantly, he knows how to bridge the gulf between the human mind and the devices the mind wants to use, from toasters to telephones to teapots. In this classic, he provides a few simple precepts and many wonderful examples showing how to design the most important component of any technology - the user's experience. While some of Norman's examples are a little long in the tooth (he discusses VCRs, not DVDs), we find that the principles he describes in this friendly book are still sprightly almost 20 years after their initial publication. Nice Argument for Usability, But Misses the Application , 26 May 2007
"The Design of Everyday Things" by Donald A. Norman is said to be one of those great usability books. I bought mine at a major usability conference, believing the hype. My conclusion: Useful, but overhyped.
Norman takes a theme that says, "Look at history and you will see how the objects we use daily are sensible and functional. Now, design websites and software likewise," and develops a complete book.
Rats. I gave it all away. Now you do not need to buy the book, nor read any its 257 pages.
Really, that's more or less all there is to the book.
It is easy to read, but, in the end, becomes repetitive and is deficient in assisting the reader with application. It points out a problem we need to understand, but offers no solution. It is worth reading, but lacks as an instructional tool.
For the dense-headed, or for someone who has never considered the arguments for thinking about function before form, the book is tremendously useful. Example after example is presented is simple terms so that readers will see that merely having a cool website is not enough.
Where the book does not meet the mark is in the transferring the ideas into something modern, practical, and, in the case of we communications people, websites. What starts with a brilliant exposition about devices being useful ends where it started.
Anthony Trendl
editor, HungarianBookstore.com Very good, but dated, 19 Apr 2006
It's an exceptional book, so why have I given it only 4 stars?
Certainly not the books fault, but this book does tend to get recommended to students as the definitive book for software interface design.
The book is quite dated, being just a renamed reprint of 1989 book "The Psychology of Everyday Things", identical content, except with a new foreword.
The insight into the flawed design of everyday objects is amazing, but could have been so much better if instead of just updating the foreword new chapters were added dealing with modern issues (computers, satellite tv, mobile phones, etc).
Reading this book will still make high tech designers better, but don't expect it to be as relevant to you as it was to your lecturer who read it 17 years ago. Finding Problems with Everyday Things, 22 Dec 2003
This book was a required textbook for design module in my BSc course. It's a very interesting read, and you'll enjoy Mr Norman's examples and explanations of why some things work well and others don't. He explains many design principles such as 'mapping' and 'feedback', and their importance is made made apparent though his many examples and case studies. In general the content of the book is very relevant. The tone of the book, unfortunately, is very negative. Admittedly, it is easier to find problems than impart praise. It is nevertheless better to teach via good examples. Mr Norman seems to get great pleasure from pointing out when some appliance doesn't meet one of his principles. Perhaps he's still bitter about a bad childhood experience with a badly designed toaster... Although the content is revelant, it is not well organised. There should at least be a distinct section of the book dedicated to each principle. Instead, the author introduces some principles in point form, and others elsewhere in the text. This makes studying especially difficult, as you spend much of your time making sure you've found all the revelant principles. For a book on design, I am dissapointed to see that it is more difficult to use than it should be. Mr Norman, as per your request on the last line of the book, here's a weed 0>-,'--
The only dissertation book you'll ever need!, 24 Mar 2008
I bought this book to assist with my dissertation and I wasn't disappointed. I didn't have a clue where to start, what sections had to be included, the content of these sections and all the common questions you are probably also asking right now. Fear not!! Click on buy this book and in a day or so you'll have all the answers you need! I am confident this is the only book you'll need (not so great for your lengthy reference list however!)
Good luck and may the words flow freely!
This book helped me to a dissertation score of 61% in less than 8 weeks!, 30 Sep 2007
Ok, like many students my attitude to the dissertation was "I'll start it later". Unfortunately later only really started to panic me one Christmas and the new year was out the way. All I had was a topic and a synopsis will a lowly C mark.
What did I do to get out of this situation? I opened my copy of "Dissertation and Research writing for Construction Students" and started to read. Instantly my mind was put at ease as I noted that the book explained all the chapters required in detail as well as how to write the literature review, structure questionnaires and write up your findings.
In short with this book I feel that you can't fail but to write a dissertation that will help you achive whatever pass rate you aspire to.
Basically, get it or fail!
the perfect balance, 23 Oct 2008
what more could you want from a book about manufacturing...its perfect not too much text but loads of really good info... a must for any design student :) really easy to flick through and take in.
Essential for product designers., 18 Aug 2007
I've recently purchased this book, and am so impressed with the amount of information packed into this attractive handbook. The book made up part of my reading list for the start of my course in September, and I know it's going to be the ultimate resource when it comes to choosing suitable materials and processes in relation to a breif. A must for anyone serious about design, suitable from As level and upwards.
One of the best, 13 Oct 2007
This is one of the best design books I have ever found. It's everything from the history of how mice and gui's were first invented to just interesting information and interviews from the people who started it all. Still reading it, buts its very interesting and well worth it.
Good Content, 01 Sep 2007
Not only is this book exquisite, it also has remarkably good content. And then on top of that it's huge as well :) Definitely worth buying, I promise you it wont sit on your self, and has interviews with extremely relevant people. The only downside is that in 10 years or so it may be a little dated, but only because the concepts in here will have been implemented.
Packed with awesomeness, 13 Dec 2006
This is a huge book that actually lives up to its size. It's not one of those design books that kind of looks nice and then ends up on your shelf, it's actually full of great anecdotes, experiences and lessons from people who've made great (and not so great) stuff. Oh and it has a DVD of videos from those same people too. Fantastic.
If you design anything remotely interactive, from a website to a bottle-opener, you should own this.
Simply the Best!, 25 Aug 2008
The Elements of Style is a short, timeless and foundational book on writing style and grammar. It is exceptionally well written and an essential writers desk reference. The authors stripped away all the fluff and kept the best of the best to help anyone write more clearly and concisely.
The Re-Discovery of Common Sense: A Guide To: The Lost Art of Critical Thinking
The Best Little Book About English, 17 Jan 2008
This little book is considered classic and timeless by many professors and students. I find it very helpful. It inspired me to write my own book about English.
Brandon Simpson
An important little book..., 28 Nov 2007
"The Elements of Style" was recommended to me by Stephen King in his book "On Writing". I see it as basically filling in the gaps that King left in his book. King's book was more concerned with the practical matters of writing, whereas, TEOS is all about LANGUAGE and how to use it, which King only touched upon.
And this book certainly packs a lot of information and advice, especially given that it is only 85 pages long. It has five chapters. The first chapter is called ELEMENTARY RULES OF USAGE and contains eleven grammatical tips, from the use of commas and semi-colons to structuring of a sentence. The second chapter, ELEMENTARY PRINCIPLES OF COMPOSITION, is more about writing style and ways to keep your writing punchy and fresh. Chapter 3, A FEW MATTERS OF FORM, mostly concerns physical presentation of your work and may be more suitable to formal letter writing that fiction, but may be useful to other forms nonetheless. Chapter 4 is about WORDS AND EXPRESSIONS COMMONLY MISUSED and includes some of my pet hates, including those who turn "I couldn't care less" into "I could care less", thus completely destroying the meaning of the phrase. I also learned a few new things from this section. The fifth chapter is called AN APPROACH TO STYLE and contains 21 general tips, or "reminders", about how to keep your writing consistent and stop it going bad. A lot of my description here sounds very general and vague, and makes most of the sections sound the same, but trust me that it all makes sense and has a point in the book that I just can't quite explain - I need a bigger vocab!
There are one or two minor problems with the book. For example, as Stephen King points out, it says that the most important part of a sentence should always go at the end - but is "With a hammer he killed Frank" really better than "He killed Frank with a hammer"? I don't think so, either. Also, it seems to me that a lot of this advice, particular when it comes to grammar, depends on your own comforts and preferences and those of your editor and/or publisher. That doesn't mean we should pay it no heed, but I do believe that you can quite easily get away with ignoring half of this book's advice and still be a respected, published writer.
But overall, an excellent little book that I think every writer should read, whether they are beginners or highly experienced. The writing style of Strunk himself is straightforward and formal, occasionally venturing into humour and informality, which means that you are likely to learn something by reading it, but unlikely to be bored while doing so.
Highly recommended to writers of all talents.
Must have for all writers...informative and very readable, 13 Sep 2007
Superb book. Teaches (or reminds) you of grammatical devices and the rules of language, which may sound dull but it's actually very readable and dare I say it- fun. An ideal present to anyone studying english, or any aspiring writer...or you could treat yourself, you will be glad you did.
Good for read, 25 Jul 2007
This book taught me write how to do it good and clarity.
Recommends itself.
A useful book, but appallingly written, 26 Oct 2006
Sadly, this is probably the best book if you have a new milling machine and no experience. But I say sadly because it's so badly written it's really difficult to follow. The contents page and the author's remarks set out a sensible sounding plan: take the reader through several simple projects to learn by doing. But the author gets diverted into the technique-specific lectures he says he's going to avoid (which ruins the flow of both the projects and the technique instruction).
And the prose seems to have been copied from one of those manuals supplied by Chinese machine-tool manufacturers who don't really know English. Try this, the very first sentence in the book: "Using the milling machine does not include the range of operations that are available when using the centre lathe as the machining process varies little from task to task." OR this: "The reason for this is that a cut starts at full depth and reduces to zero whilst in reverse the opposite is true ...". Lastly, on the important subject of Climb Milling (or not), it is wholly unclear whether he is recommending it or warning against it. Since this is something very basic for a new mill operator, that's a serious criticism.
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Customer Reviews
Extremely Recommended, 09 Apr 2008
Anyone doing any kind of interface design, or in any way interested in the way people interact with technology should read this book. Industrial design in a nutshell, 11 Jan 2008
Dome-headed engineering professors call it "human factors engineering," "interaction design" or "usability engineering," but the purpose of this strangely-named discipline is far simpler than these appellations suggest: to make everyday items do what users expect them to do. Donald Norman has been thinking about usability issues longer than almost anyone and has insights commensurate with his experience. Norman knows how both people and machines work (he has degrees in psychology and engineering). More importantly, he knows how to bridge the gulf between the human mind and the devices the mind wants to use, from toasters to telephones to teapots. In this classic, he provides a few simple precepts and many wonderful examples showing how to design the most important component of any technology - the user's experience. While some of Norman's examples are a little long in the tooth (he discusses VCRs, not DVDs), we find that the principles he describes in this friendly book are still sprightly almost 20 years after their initial publication. Nice Argument for Usability, But Misses the Application , 26 May 2007
"The Design of Everyday Things" by Donald A. Norman is said to be one of those great usability books. I bought mine at a major usability conference, believing the hype. My conclusion: Useful, but overhyped.
Norman takes a theme that says, "Look at history and you will see how the objects we use daily are sensible and functional. Now, design websites and software likewise," and develops a complete book.
Rats. I gave it all away. Now you do not need to buy the book, nor read any its 257 pages.
Really, that's more or less all there is to the book.
It is easy to read, but, in the end, becomes repetitive and is deficient in assisting the reader with application. It points out a problem we need to understand, but offers no solution. It is worth reading, but lacks as an instructional tool.
For the dense-headed, or for someone who has never considered the arguments for thinking about function before form, the book is tremendously useful. Example after example is presented is simple terms so that readers will see that merely having a cool website is not enough.
Where the book does not meet the mark is in the transferring the ideas into something modern, practical, and, in the case of we communications people, websites. What starts with a brilliant exposition about devices being useful ends where it started.
Anthony Trendl
editor, HungarianBookstore.com Very good, but dated, 19 Apr 2006
It's an exceptional book, so why have I given it only 4 stars?
Certainly not the books fault, but this book does tend to get recommended to students as the definitive book for software interface design.
The book is quite dated, being just a renamed reprint of 1989 book "The Psychology of Everyday Things", identical content, except with a new foreword.
The insight into the flawed design of everyday objects is amazing, but could have been so much better if instead of just updating the foreword new chapters were added dealing with modern issues (computers, satellite tv, mobile phones, etc).
Reading this book will still make high tech designers better, but don't expect it to be as relevant to you as it was to your lecturer who read it 17 years ago. Finding Problems with Everyday Things, 22 Dec 2003
This book was a required textbook for design module in my BSc course. It's a very interesting read, and you'll enjoy Mr Norman's examples and explanations of why some things work well and others don't. He explains many design principles such as 'mapping' and 'feedback', and their importance is made made apparent though his many examples and case studies. In general the content of the book is very relevant. The tone of the book, unfortunately, is very negative. Admittedly, it is easier to find problems than impart praise. It is nevertheless better to teach via good examples. Mr Norman seems to get great pleasure from pointing out when some appliance doesn't meet one of his principles. Perhaps he's still bitter about a bad childhood experience with a badly designed toaster... Although the content is revelant, it is not well organised. There should at least be a distinct section of the book dedicated to each principle. Instead, the author introduces some principles in point form, and others elsewhere in the text. This makes studying especially difficult, as you spend much of your time making sure you've found all the revelant principles. For a book on design, I am dissapointed to see that it is more difficult to use than it should be. Mr Norman, as per your request on the last line of the book, here's a weed 0>-,'--
The only dissertation book you'll ever need!, 24 Mar 2008
I bought this book to assist with my dissertation and I wasn't disappointed. I didn't have a clue where to start, what sections had to be included, the content of these sections and all the common questions you are probably also asking right now. Fear not!! Click on buy this book and in a day or so you'll have all the answers you need! I am confident this is the only book you'll need (not so great for your lengthy reference list however!)
Good luck and may the words flow freely!
This book helped me to a dissertation score of 61% in less than 8 weeks!, 30 Sep 2007
Ok, like many students my attitude to the dissertation was "I'll start it later". Unfortunately later only really started to panic me one Christmas and the new year was out the way. All I had was a topic and a synopsis will a lowly C mark.
What did I do to get out of this situation? I opened my copy of "Dissertation and Research writing for Construction Students" and started to read. Instantly my mind was put at ease as I noted that the book explained all the chapters required in detail as well as how to write the literature review, structure questionnaires and write up your findings.
In short with this book I feel that you can't fail but to write a dissertation that will help you achive whatever pass rate you aspire to.
Basically, get it or fail!
the perfect balance, 23 Oct 2008
what more could you want from a book about manufacturing...its perfect not too much text but loads of really good info... a must for any design student :) really easy to flick through and take in.
Essential for product designers., 18 Aug 2007
I've recently purchased this book, and am so impressed with the amount of information packed into this attractive handbook. The book made up part of my reading list for the start of my course in September, and I know it's going to be the ultimate resource when it comes to choosing suitable materials and processes in relation to a breif. A must for anyone serious about design, suitable from As level and upwards.
One of the best, 13 Oct 2007
This is one of the best design books I have ever found. It's everything from the history of how mice and gui's were first invented to just interesting information and interviews from the people who started it all. Still reading it, buts its very interesting and well worth it.
Good Content, 01 Sep 2007
Not only is this book exquisite, it also has remarkably good content. And then on top of that it's huge as well :) Definitely worth buying, I promise you it wont sit on your self, and has interviews with extremely relevant people. The only downside is that in 10 years or so it may be a little dated, but only because the concepts in here will have been implemented.
Packed with awesomeness, 13 Dec 2006
This is a huge book that actually lives up to its size. It's not one of those design books that kind of looks nice and then ends up on your shelf, it's actually full of great anecdotes, experiences and lessons from people who've made great (and not so great) stuff. Oh and it has a DVD of videos from those same people too. Fantastic.
If you design anything remotely interactive, from a website to a bottle-opener, you should own this.
Simply the Best!, 25 Aug 2008
The Elements of Style is a short, timeless and foundational book on writing style and grammar. It is exceptionally well written and an essential writers desk reference. The authors stripped away all the fluff and kept the best of the best to help anyone write more clearly and concisely.
The Re-Discovery of Common Sense: A Guide To: The Lost Art of Critical Thinking
The Best Little Book About English, 17 Jan 2008
This little book is considered classic and timeless by many professors and students. I find it very helpful. It inspired me to write my own book about English.
Brandon Simpson
An important little book..., 28 Nov 2007
"The Elements of Style" was recommended to me by Stephen King in his book "On Writing". I see it as basically filling in the gaps that King left in his book. King's book was more concerned with the practical matters of writing, whereas, TEOS is all about LANGUAGE and how to use it, which King only touched upon.
And this book certainly packs a lot of information and advice, especially given that it is only 85 pages long. It has five chapters. The first chapter is called ELEMENTARY RULES OF USAGE and contains eleven grammatical tips, from the use of commas and semi-colons to structuring of a sentence. The second chapter, ELEMENTARY PRINCIPLES OF COMPOSITION, is more about writing style and ways to keep your writing punchy and fresh. Chapter 3, A FEW MATTERS OF FORM, mostly concerns physical presentation of your work and may be more suitable to formal letter writing that fiction, but may be useful to other forms nonetheless. Chapter 4 is about WORDS AND EXPRESSIONS COMMONLY MISUSED and includes some of my pet hates, including those who turn "I couldn't care less" into "I could care less", thus completely destroying the meaning of the phrase. I also learned a few new things from this section. The fifth chapter is called AN APPROACH TO STYLE and contains 21 general tips, or "reminders", about how to keep your writing consistent and stop it going bad. A lot of my description here sounds very general and vague, and makes most of the sections sound the same, but trust me that it all makes sense and has a point in the book that I just can't quite explain - I need a bigger vocab!
There are one or two minor problems with the book. For example, as Stephen King points out, it says that the most important part of a sentence should always go at the end - but is "With a hammer he killed Frank" really better than "He killed Frank with a hammer"? I don't think so, either. Also, it seems to me that a lot of this advice, particular when it comes to grammar, depends on your own comforts and preferences and those of your editor and/or publisher. That doesn't mean we should pay it no heed, but I do believe that you can quite easily get away with ignoring half of this book's advice and still be a respected, published writer.
But overall, an excellent little book that I think every writer should read, whether they are beginners or highly experienced. The writing style of Strunk himself is straightforward and formal, occasionally venturing into humour and informality, which means that you are likely to learn something by reading it, but unlikely to be bored while doing so.
Highly recommended to writers of all talents.
Must have for all writers...informative and very readable, 13 Sep 2007
Superb book. Teaches (or reminds) you of grammatical devices and the rules of language, which may sound dull but it's actually very readable and dare I say it- fun. An ideal present to anyone studying english, or any aspiring writer...or you could treat yourself, you will be glad you did.
Good for read, 25 Jul 2007
This book taught me write how to do it good and clarity.
Recommends itself.
A useful book, but appallingly written, 26 Oct 2006
Sadly, this is probably the best book if you have a new milling machine and no experience. But I say sadly because it's so badly written it's really difficult to follow. The contents page and the author's remarks set out a sensible sounding plan: take the reader through several simple projects to learn by doing. But the author gets diverted into the technique-specific lectures he says he's going to avoid (which ruins the flow of both the projects and the technique instruction).
And the prose seems to have been copied from one of those manuals supplied by Chinese machine-tool manufacturers who don't really know English. Try this, the very first sentence in the book: "Using the milling machine does not include the range of operations that are available when using the centre lathe as the machining process varies little from task to task." OR this: "The reason for this is that a cut starts at full depth and reduces to zero whilst in reverse the opposite is true ...". Lastly, on the important subject of Climb Milling (or not), it is wholly unclear whether he is recommending it or warning against it. Since this is something very basic for a new mill operator, that's a serious criticism.
Can't argue with any of this, 04 Dec 2006
Excellent primer on the craft of copywriting. I've read many, and this is up there. Along the way, in addition to his own insights, Bly offers useful edited highlights from some of the wisest names in the trade. Very valuable for anyone wanting to get into the business as a writer and for those, like myself, already doing it. Priceless for anyone whose job is to manage writers and sign off on copy. Should be required reading for all client-side marketing people and agency account execs, particularly for what Bly has to say about writing ads in a vacuum, the importance of knowing your audience as well as you know your product, and about writing ads for them, not for your own amusement. And an excellent reminder about the limits of 'creativity' in marketing. With reference to one of the other reviews of this book, it's not a blast from the past, it's true. You can't gainsay the proof of decades.
Blast from the past!, 19 Feb 2004
If you want to know how to do 80's Hard Sales Adverts, this is a great book. Don't expect more than that.
The Best Book I've Read About Writing Persuasively, 27 Aug 1999
This book is the best book I've ever read about how to write persuasively, to sell, to convince other people about your point of view.
A great resource, check out Bly'sGetting Your Book Published, 04 Oct 1998
This is a fantastic resource guide and I simply loved it. I have read many of Bly's works and they are all equally insightful and full of info. Getting Your Book Published, one of his newest titles has in fact helped me land a publishing deal.
A must-read for every type of writer, 10 Aug 1998
This is the best book I've ever read on the writing process. Bly shows you how to write with the minumum of excess and get right to the point. That's a vital part of copywriting but it's also important in writing generally (and I've been published numerous times, but never written an ad). If you have to have one book to improve your writing, no matter what your style, this is the one.
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The Essence of Perfume
Usually dispatched within 1-2 business days
*Best price found from Amazon Marketplace seller
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*Amazon: £26.55
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Customer Reviews
Extremely Recommended, 09 Apr 2008
Anyone doing any kind of interface design, or in any way interested in the way people interact with technology should read this book. Industrial design in a nutshell, 11 Jan 2008
Dome-headed engineering professors call it "human factors engineering," "interaction design" or "usability engineering," but the purpose of this strangely-named discipline is far simpler than these appellations suggest: to make everyday items do what users expect them to do. Donald Norman has been thinking about usability issues longer than almost anyone and has insights commensurate with his experience. Norman knows how both people and machines work (he has degrees in psychology and engineering). More importantly, he knows how to bridge the gulf between the human mind and the devices the mind wants to use, from toasters to telephones to teapots. In this classic, he provides a few simple precepts and many wonderful examples showing how to design the most important component of any technology - the user's experience. While some of Norman's examples are a little long in the tooth (he discusses VCRs, not DVDs), we find that the principles he describes in this friendly book are still sprightly almost 20 years after their initial publication. Nice Argument for Usability, But Misses the Application , 26 May 2007
"The Design of Everyday Things" by Donald A. Norman is said to be one of those great usability books. I bought mine at a major usability conference, believing the hype. My conclusion: Useful, but overhyped.
Norman takes a theme that says, "Look at history and you will see how the objects we use daily are sensible and functional. Now, design websites and software likewise," and develops a complete book.
Rats. I gave it all away. Now you do not need to buy the book, nor read any its 257 pages.
Really, that's more or less all there is to the book.
It is easy to read, but, in the end, becomes repetitive and is deficient in assisting the reader with application. It points out a problem we need to understand, but offers no solution. It is worth reading, but lacks as an instructional tool.
For the dense-headed, or for someone who has never considered the arguments for thinking about function before form, the book is tremendously useful. Example after example is presented is simple terms so that readers will see that merely having a cool website is not enough.
Where the book does not meet the mark is in the transferring the ideas into something modern, practical, and, in the case of we communications people, websites. What starts with a brilliant exposition about devices being useful ends where it started.
Anthony Trendl
editor, HungarianBookstore.com Very good, but dated, 19 Apr 2006
It's an exceptional book, so why have I given it only 4 stars?
Certainly not the books fault, but this book does tend to get recommended to students as the definitive book for software interface design.
The book is quite dated, being just a renamed reprint of 1989 book "The Psychology of Everyday Things", identical content, except with a new foreword.
The insight into the flawed design of everyday objects is amazing, but could have been so much better if instead of just updating the foreword new chapters were added dealing with modern issues (computers, satellite tv, mobile phones, etc).
Reading this book will still make high tech designers better, but don't expect it to be as relevant to you as it was to your lecturer who read it 17 years ago. Finding Problems with Everyday Things, 22 Dec 2003
This book was a required textbook for design module in my BSc course. It's a very interesting read, and you'll enjoy Mr Norman's examples and explanations of why some things work well and others don't. He explains many design principles such as 'mapping' and 'feedback', and their importance is made made apparent though his many examples and case studies. In general the content of the book is very relevant. The tone of the book, unfortunately, is very negative. Admittedly, it is easier to find problems than impart praise. It is nevertheless better to teach via good examples. Mr Norman seems to get great pleasure from pointing out when some appliance doesn't meet one of his principles. Perhaps he's still bitter about a bad childhood experience with a badly designed toaster... Although the content is revelant, it is not well organised. There should at least be a distinct section of the book dedicated to each principle. Instead, the author introduces some principles in point form, and others elsewhere in the text. This makes studying especially difficult, as you spend much of your time making sure you've found all the revelant principles. For a book on design, I am dissapointed to see that it is more difficult to use than it should be. Mr Norman, as per your request on the last line of the book, here's a weed 0>-,'--
The only dissertation book you'll ever need!, 24 Mar 2008
I bought this book to assist with my dissertation and I wasn't disappointed. I didn't have a clue where to start, what sections had to be included, the content of these sections and all the common questions you are probably also asking right now. Fear not!! Click on buy this book and in a day or so you'll have all the answers you need! I am confident this is the only book you'll need (not so great for your lengthy reference list however!)
Good luck and may the words flow freely!
This book helped me to a dissertation score of 61% in less than 8 weeks!, 30 Sep 2007
Ok, like many students my attitude to the dissertation was "I'll start it later". Unfortunately later only really started to panic me one Christmas and the new year was out the way. All I had was a topic and a synopsis will a lowly C mark.
What did I do to get out of this situation? I opened my copy of "Dissertation and Research writing for Construction Students" and started to read. Instantly my mind was put at ease as I noted that the book explained all the chapters required in detail as well as how to write the literature review, structure questionnaires and write up your findings.
In short with this book I feel that you can't fail but to write a dissertation that will help you achive whatever pass rate you aspire to.
Basically, get it or fail!
the perfect balance, 23 Oct 2008
what more could you want from a book about manufacturing...its perfect not too much text but loads of really good info... a must for any design student :) really easy to flick through and take in.
Essential for product designers., 18 Aug 2007
I've recently purchased this book, and am so impressed with the amount of information packed into this attractive handbook. The book made up part of my reading list for the start of my course in September, and I know it's going to be the ultimate resource when it comes to choosing suitable materials and processes in relation to a breif. A must for anyone serious about design, suitable from As level and upwards.
One of the best, 13 Oct 2007
This is one of the best design books I have ever found. It's everything from the history of how mice and gui's were first invented to just interesting information and interviews from the people who started it all. Still reading it, buts its very interesting and well worth it.
Good Content, 01 Sep 2007
Not only is this book exquisite, it also has remarkably good content. And then on top of that it's huge as well :) Definitely worth buying, I promise you it wont sit on your self, and has interviews with extremely relevant people. The only downside is that in 10 years or so it may be a little dated, but only because the concepts in here will have been implemented.
Packed with awesomeness, 13 Dec 2006
This is a huge book that actually lives up to its size. It's not one of those design books that kind of looks nice and then ends up on your shelf, it's actually full of great anecdotes, experiences and lessons from people who've made great (and not so great) stuff. Oh and it has a DVD of videos from those same people too. Fantastic.
If you design anything remotely interactive, from a website to a bottle-opener, you should own this.
Simply the Best!, 25 Aug 2008
The Elements of Style is a short, timeless and foundational book on writing style and grammar. It is exceptionally well written and an essential writers desk reference. The authors stripped away all the fluff and kept the best of the best to help anyone write more clearly and concisely.
The Re-Discovery of Common Sense: A Guide To: The Lost Art of Critical Thinking
The Best Little Book About English, 17 Jan 2008
This little book is considered classic and timeless by many professors and students. I find it very helpful. It inspired me to write my own book about English.
Brandon Simpson
An important little book..., 28 Nov 2007
"The Elements of Style" was recommended to me by Stephen King in his book "On Writing". I see it as basically filling in the gaps that King left in his book. King's book was more concerned with the practical matters of writing, whereas, TEOS is all about LANGUAGE and how to use it, which King only touched upon.
And this book certainly packs a lot of information and advice, especially given that it is only 85 pages long. It has five chapters. The first chapter is called ELEMENTARY RULES OF USAGE and contains eleven grammatical tips, from the use of commas and semi-colons to structuring of a sentence. The second chapter, ELEMENTARY PRINCIPLES OF COMPOSITION, is more about writing style and ways to keep your writing punchy and fresh. Chapter 3, A FEW MATTERS OF FORM, mostly concerns physical presentation of your work and may be more suitable to formal letter writing that fiction, but may be useful to other forms nonetheless. Chapter 4 is about WORDS AND EXPRESSIONS COMMONLY MISUSED and includes some of my pet hates, including those who turn "I couldn't care less" into "I could care less", thus completely destroying the meaning of the phrase. I also learned a few new things from this section. The fifth chapter is called AN APPROACH TO STYLE and contains 21 general tips, or "reminders", about how to keep your writing consistent and stop it going bad. A lot of my description here sounds very general and vague, and makes most of the sections sound the same, but trust me that it all makes sense and has a point in the book that I just can't quite explain - I need a bigger vocab!
There are one or two minor problems with the book. For example, as Stephen King points out, it says that the most important part of a sentence should always go at the end - but is "With a hammer he killed Frank" really better than "He killed Frank with a hammer"? I don't think so, either. Also, it seems to me that a lot of this advice, particular when it comes to grammar, depends on your own comforts and preferences and those of your editor and/or publisher. That doesn't mean we should pay it no heed, but I do believe that you can quite easily get away with ignoring half of this book's advice and still be a respected, published writer.
But overall, an excellent little book that I think every writer should read, whether they are beginners or highly experienced. The writing style of Strunk himself is straightforward and formal, occasionally venturing into humour and informality, which means that you are likely to learn something by reading it, but unlikely to be bored while doing so.
Highly recommended to writers of all talents.
Must have for all writers...informative and very readable, 13 Sep 2007
Superb book. Teaches (or reminds) you of grammatical devices and the rules of language, which may sound dull but it's actually very readable and dare I say it- fun. An ideal present to anyone studying english, or any aspiring writer...or you could treat yourself, you will be glad you did.
Good for read, 25 Jul 2007
This book taught me write how to do it good and clarity.
Recommends itself.
A useful book, but appallingly written, 26 Oct 2006
Sadly, this is probably the best book if you have a new milling machine and no experience. But I say sadly because it's so badly written it's really difficult to follow. The contents page and the author's remarks set out a sensible sounding plan: take the reader through several simple projects to learn by doing. But the author gets diverted into the technique-specific lectures he says he's going to avoid (which ruins the flow of both the projects and the technique instruction).
And the prose seems to have been copied from one of those manuals supplied by Chinese machine-tool manufacturers who don't really know English. Try this, the very first sentence in the book: "Using the milling machine does not include the range of operations that are available when using the centre lathe as the machining process varies little from task to task." OR this: "The reason for this is that a cut starts at full depth and reduces to zero whilst in reverse the opposite is true ...". Lastly, on the important subject of Climb Milling (or not), it is wholly unclear whether he is recommending it or warning against it. Since this is something very basic for a new mill operator, that's a serious criticism.
Can't argue with any of this, 04 Dec 2006
Excellent primer on the craft of copywriting. I've read many, and this is up there. Along the way, in addition to his own insights, Bly offers useful edited highlights from some of the wisest names in the trade. Very valuable for anyone wanting to get into the business as a writer and for those, like myself, already doing it. Priceless for anyone whose job is to manage writers and sign off on copy. Should be required reading for all client-side marketing people and agency account execs, particularly for what Bly has to say about writing ads in a vacuum, the importance of knowing your audience as well as you know your product, and about writing ads for them, not for your own amusement. And an excellent reminder about the limits of 'creativity' in marketing. With reference to one of the other reviews of this book, it's not a blast from the past, it's true. You can't gainsay the proof of decades.
Blast from the past!, 19 Feb 2004
If you want to know how to do 80's Hard Sales Adverts, this is a great book. Don't expect more than that.
The Best Book I've Read About Writing Persuasively, 27 Aug 1999
This book is the best book I've ever read about how to write persuasively, to sell, to convince other people about your point of view.
A great resource, check out Bly'sGetting Your Book Published, 04 Oct 1998
This is a fantastic resource guide and I simply loved it. I have read many of Bly's works and they are all equally insightful and full of info. Getting Your Book Published, one of his newest titles has in fact helped me land a publishing deal.
A must-read for every type of writer, 10 Aug 1998
This is the best book I've ever read on the writing process. Bly shows you how to write with the minumum of excess and get right to the point. That's a vital part of copywriting but it's also important in writing generally (and I've been published numerous times, but never written an ad). If you have to have one book to improve your writing, no matter what your style, this is the one.
A poor example to follow, 20 Nov 2006
The back cover claims that this is "The definitive guide to draughting to the latest ISO Standards, incorporating BS 8888". I cannot agree. This book seems to be a partial revision of a school or undergraduate drawing textbook. The authors might have achieved their objective if they had started from scratch. As it is, it would be better to call it a Rough Guide. It will be useful to beginners, but it is certainly not "definitive".
The description of CAD systems in chapter 3 is heavily biased towards AutoCad, even when describing 3D programmes, in which they have never been dominant. The screenshot examples shown, over five pages, are taken as much from architecture as engineering, and are poorly reproduced. Captions are minimal, and the relevance to engineering of a dragonfly flying over a pond is hard to see. Two potentially informative screenshots of drawings in progress seem to have been printed in soot. The clarity and sharpness of a screen image is entirely lost. The authors appear to have shares in Mechsoft and the inclusion of two pages of AutoCad publicity material do little to advance the subject. The space would have been better used to illustrate the working methods of CAD programmes, particularly showing the difference between 2D and 3D work, and explaining the significance of Surface and Solid modelling, leading on to Hybrid programmes. The further use of 3D models for stress, heat flow, or fluid dynamics could have been illustrated.
After pointing out on page 6 that the comma is to be the decimal marker, it is odd that the majority of drawings shown use the full stop, or point. The diameter symbol shown in the text does not agree with that shown in some illustrations, but the use is inconsistent. In both cases the symbol is incorrect. The section on drawing nuts and bolts continues a method which has been a poor approximation for more than fifty years, but makes no mention of using stencils, or CAD libraries, which would give an accurate representation. Chapters 20 to 23 reproduce the symbols for geometrical tolerancing as provided by AutoCad, including the errors. It would have been better to show them proportioned correctly to the standard. Several examples seem to have abandoned the correct use of line thickness. Chapter 26 shows welding symbols to BS 499. The authors should be aware that this was superseded in 1995 by BS EN 22553. Some explanation of the previous ways of working may be needed, but the emphasis should be on the current standard. The engineering diagrams in chapter 27 give a small selection of symbols to current standards, but far more space is given over to poor or non standard examples. The symbols used are inconsistent and no account has been taken of Reference Designations as specified in BS EN 61346. The section on Heating and Ventilation diagrams drifts into design techniques, which would be better covered in a Design textbook. The chapter on bearings similarly becomes a design manual, but the one illustration of the representation of bearings on a drawing is badly printed and incorrect. To add insult to injury, the text states that the drawing is wrong, but it has not been corrected! The final chapter deals with designing with adhesives. No examples of drawings showing assembly with adhesives are given, and we are completely in the world of design, not draughting, techniques.
None of the finished drawings shown would be acceptable in my drawing office.
The authors need to decide whether they are producing a Draughting or a Design Manual. The illustrations should ALL be up to date with the latest standards they claim to be presenting, and comply in every detail. They should represent the best of the draughtsman's art, not the typical products of those who have not kept up to date with the standards.
A must have reference manual for students and the workplace., 04 Nov 2003
Very well written, clear and concise manual for Engineering Drawing to British Standards. It does exactly what it says on the cover. And it's in English too!!!!!! It's an important point to make that this book is written to British Standards, in metric, not ANSI or other, in imperial. Many similar titles are written to ANSI or have included imperial or older standards and will have all the references to feet and inches or American standards. It is very difficult to find a technical drawing / drafting book in plain English. Perfect for students to learn from and (in my case) a brilliant reference guide in the workplace. My only negative issue is how long I've waited for this book to come out, it has been on back order for over a year now!
A useful handbook, 10 Dec 2002
This is a good reference book for anyone who needs to create engineering drawings. The emphasis is mainly on mechanical components, although there are sections on electronic and automotive circuit diagrams and heating and ventilation layouts. There is little if anything on civil, structural or architectural drawings however. References to relevant british and ISO standards are guiven throughout, and the book is well written, conscise and well laid out.
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